Social Science : Anthropology

The management of cultural diversity is a major challenge in many states. This book follows up the theoretical analysis of Ethnic Diversity and Public Policy with detailed case studies from leading international experts on Malaysia, Tanzania, Mauritius, Trinidad and Tobago, Northern Ireland, Spain and the United States of America to discover what lessons can be learnt for policy-makers in other divided societies. more...

Price: $108.00

In April 1949, KPFA in Berkeley, California, went on the air. From the beginning, the station broadcast an utterly new combination of political commentary and cultural discussion, dedicated to creative expression and dissent. In this fascinating account, Jeff Land tells the heroic story of the Pacifica radio network and the practical model it pioneered for liberatory alternatives to commercial mass media. more...

Price: $70.50

With stories of hysterical teenagers and obsessive fans killing for their heroes, fans and fandom get a bad press. The Adoring Audience looks deeper into fan culture, particularly as it relates to identity, sexuality and textual production. more...

Price: $39.95

Advances in Human Palaeopathology provides researchers and practitioners with a comprehensive guide to the main methods and techniques that are currently available for studying diseases and related conditions from human skeletal remains.  It describes the ways in which these methods can be applied to the reconstruction of health, disease and activity patterns in the past. The book is divided into two parts:.:.; Part I provides an up-to-date account of some of the latest techniques for studying disease in ancient remains. These include imaging techniques, such as radiography and CT scanning, and biochemical and histological analyses.  Recently these have assumed a greater importance in the identification and interpretation of remains, enhancing  the more traditional methods based on careful visual inspection of lesions.:.; Part II discusses the diagnosis and interpretation of particular classes of disease.  The emphasis here is on what can be learnt by taking a biocultural or holistic approach to the study of disease frequencies at a population level. Written by an international team of experts, this book provides the first truly integrated methodological and biocultural approach to human palaeopathology.  This will be essential reading for all researchers and practitioners concerned with health and disease in past populations. more...

Price: $150.00

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? W hat specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers a nd anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergenc es. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is a n indispensable guide to the production of images and to consumer behaviour for practitioners and students alike. more...

Price: $95.00