Business : Marketing

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. more...

Price: $13.00

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding , this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so. more...

Price: $14.95

Profit from Facebook!. High-Impact, Low-Cost Social Marketing That Works!.  . With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing , best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!: Crafting your Facebook profile for maximum impact; Getting into the Facebook community: crucial dos and don’ts; Joining the right Facebook Groups—or starting your own; Creating a Facebook blog that attracts paying customers; Promoting products and services with free Facebook Marketplace classifieds; Hosting your own Facebook events: from company picnics to concerts; Successfully advertising on Facebook, without overspending; Promoting your business within today’s most popular Facebook applications; Tracking the results of your advertising; Using brand-new viral video marketing techniques; Driving even more Web traffic to your Facebook pages; Building your own Facebook applications more...

Price: $19.99

At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks. more...

Price: $49.99

The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide more...

Price: $70.35