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Marketing eBooks
You have selected the subject of Marketing. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 1468
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Ask Questions, Get Sales
By: Schiffman, Stephan
Published by: Adams Media
In Ask Questions, Get Sales , sales guru Stephan Schiffman teaches you how to strengthen your questioning skills during the sales process in order to get more sales.
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Price: $9.95
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Crossing the Chasm
By: Moore, Geoffrey
Published by: Harper Collins (UK)
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Price: $13.99
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The 22 Immutable Laws of Branding
By: Ries, Al; Ries, Laura
Published by: Harper Collins (UK)
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding , this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Price: $14.99
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The Complete Idiot's Guide to MBA Basics
By: Gorman, Tom
Published by: Alpha Books
You're no idiot, of course. At the office you meet your deadlines, schmooze your boss, and turn in quality work. But when it comes to understanding the skills of higher management, you think you need Finance 101! Relax - class is in recess! The Complete Idiot's Guide to MBA Basics teaches you everything you need to know about management - but were afraid to ask. You will learn the key concepts of accounting, economics, finance, operations, and marketing - and use them to improve your workplace and your career.
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Price: $18.95
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Free
By: Anderson, Chris
Published by: Hyperion e-books
The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a companys survival.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intels latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistoreffectively too cheap to price). The traditional economics of scarcity just dont apply to bandwidth, processing power, and hard-drive storage.Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what youre trying to sell.In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
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Price: $19.99
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Kellogg on Branding
By: Tybout, Alice (ed.); Calkins, Tim (ed.); Kotler, Philip (contrib.)
Published by: John Wiley & Sons, Inc.
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.
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Price: $29.95
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Kellogg on Marketing
By: Iacobucci, Dawn (ed.); Kellogg Marketing Faculty, Northwestern University (other)
Published by: John Wiley & Sons, Inc. (US)
From the Kellogg School of Management at Northwestern University, the most prestigious school in marketing, comes this anthology of the best and most influential cutting-edge thinking on marketing strategy. Featuring chapters written by Kellogg's world-renowned marketing faculty - including Philip Kotler, the 'guru' of the field - Kellogg on Marketing explores three key areas of discussion: new approaches to the fundamental marketing concepts - segmentation, targeting, and positioning; changing strategies for the key marketplace tools, referred to as the 4Ps (product, price, promotion, place); and a look at the future of marketing. Written to appeal to executives in any industry.
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Price: $35.00
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Marketing Management in Practice 05/06
By: Marketing Knowledge
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
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Price: $13.95
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Marketing Plans
By: McDonald, Malcolm
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks.
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Price: $49.99
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Mobile Marketing
By: Michael, Alex; Salter, Ben
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)
Tap into the latest mobile marketing tactics.
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Price: $33.95
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RESULTS: 1 to 10 of 1468
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