Business : Marketing

America's #1 corporate sales trainer, Stephan Schiffman, debunks the 25 most popular myths that cost salespeople money every day. more...

Price: $6.95

25 Sales Strategies and Activities. By Peter Garber. Is your sales team stuck in a rut? Would you like to get them fired up about bringing in new customers and selling more?. 25 Sales Strategies and Activities is a unique training and development tool designed to teach sales professionals how and when to use a variety of proven sales strategies. The guide presents 25 strategies and activities in terms of two critical selling factors: Relationships – how the customer perceives you as a supplier based on past experience and interactions; Performance – what you as a supplier actually deliver to the customer. A diagnostic sales strategy matrix shows how much each strategy emphasizes both relationship and performance. A relationship performance index further classifies the strategies as highest, higher, moderate, lower, lowest. Each strategy comes with an activity that clears up any question about how the strategy should be implemented. Each activity includes fully reproducible exhibits which can be used as exercises and handouts in training sessions. Rather than a one-time training tool, 25 Sales Strategies and Activities is a useful and practical guide your employees will refer to over and over again. It’s packed with a wealth of insight, tips and guidance for motivating sales people to: Know the customer; Create buying habits; Adapt to change; Empower customers; Create the need; Sell the sizzle; Understand the customer’s perspective; Sell service; And much more. 176 pp / Code 25SS / $99.95 more...

Price: $99.95

Do you wish that your selling over the telephone could be more effective? Are you worried that you don't give the right impression to customers? If so, you need a crash course in improving your telesales techniques. more...

Price: $3.95

Building equity in your business is a primary target for creating successful entrepreneurial ventures. This e-book is packed with proven strategies that show how to keep more of what you take in year after year and grow your business to new heights. It can be downloaded and printed up to three times immediately after purchasing it. more...

Price: $3.95

`Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need Shaastra`, which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the `Heed Shaastra`) and brand market share growth strategy (or `the Breed Shaastra`). Through a stepwise presentation of these concepts, Jagdeep Kapoor maps the entire journey of any brand from inception to success!. Simple and direct, 9 Brand Shaastras distils decades of brand building experience into an easy to read book which every marketing person must have. Numerous real life examples, combined with the author`s vast experience, will give the reader a strong grounding in the fundamentals of brand building. more...

Price: $38.95