Business : Marketing

Learn how to recover from costly, deal-breaking mistakes and assure a successful closing. more...

Price: $9.95

Praise for Book Yourself Solid "Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!" —Michael E. more...

Price: $24.95

“Cold calling” – making contact with strangers – is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” more...

Price: $14.95

You're no idiot, of course. At the office you meet your deadlines, schmooze your boss, and turn in quality work. But when it comes to understanding the skills of higher management, you think you need Finance 101! Relax - class is in recess! The Complete Idiot's Guide to MBA Basics teaches you everything you need to know about management - but were afraid to ask. You will learn the key concepts of accounting, economics, finance, operations, and marketing - and use them to improve your workplace and your career. more...

Price: $18.95

FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING. The program that is revolutionizing highend selling, by showing companies how to ''clone'' their top sales performers. CEOs would pay anything to replicate their best salespeople; CustomerCentric Selling TM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric Selling TM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals:.:.; Transform sales calls into interactive conversations.; Position their offerings in relation to buyer needs.; Facilitate a more consistent customer experience.; Achieve shorter sales cycles.; Integrate sales and marketing into a cooperative, cross-functional team. CustomerCentric Selling TM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level. more...

Price: $29.95