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Marketing eBooks
You have selected the subject of Marketing.
The eBooks in this subject are listed below.
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RESULTS: 21 to 30 of 1259
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Dictionary of Marketing
By: Ivanovic, A.; Collin, Peter
Published by: A & C Black
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
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Price: $20.00
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E-Marketing
By: Shipside, Steve
Published by: Capstone Publishing
You can take a product to market, but can you make it sell? Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads. Examples and lessons from some of the most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin.
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Price: $12.99
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eMarketing eXcellence
By: Chaffey, Dave; Smith, Paul
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)
Over 11,000 copies of previous editions sold - new edition available now!
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Price: $43.95
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Free Prize Inside
By: Godin, Seth
Published by: Portfolio
The author shares the secrets of creating innovative marketing approaches, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.
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Price: $15.00
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Fundamentals and Practice of Marketing
By: Wilmshurst, John; Mackay, Adrian
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment* A range of new examplesThe book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
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Price: $41.95
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Get More Referrals Now!
By: Cates, Bill
Published by: McGraw-Hill
Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing ''The Four Cornerstones of Referrals'' --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:.:.; Work less and earn more by getting existing customers to work for them generating high-quality referrals.; Turn every business contact into a relationship and every relationship into a sales success story.
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Price: $16.95
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Guerrilla Marketing Research
By: Kaden, Robert
Published by: Kogan Page
Part of the "Guerilla Marketing" series, this book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys. Aiming to destroy the myth that only big companies can afford marketing research, it contains tips that are helpful for business owners, managers and entrepreneurs.
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Price: $29.95
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How to Become a Marketing Superstar
By: Fox, Jeffrey J.
Published by: Hyperion
HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include:· Customers Fire Employees Every Day· Beware the Constellation Theory of Marketing· Make A Big Splash, Instead of A Lot of Little Ripples· Always Have A President's Pipeline· Own A Market, Not A Mill· The Long & Short Definitions of Marketing
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Price: $11.95
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How to Sell Without Being a JERK!
By: Klymshyn, John
Published by: John Wiley & Sons, Inc. (US)
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and repla
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Price: $27.95
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Kellogg on Marketing
By: Iacobucci, Dawn (ed.); Kellogg Marketing Faculty, Northwestern University (other)
Published by: John Wiley & Sons, Inc. (US)
From the Kellogg School of Management at Northwestern University, the most prestigious school in marketing, comes this anthology of the best and most influential cutting-edge thinking on marketing strategy. Featuring chapters written by Kellogg's world-renowned marketing faculty - including Philip Kotler, the 'guru' of the field - Kellogg on Marketing explores three key areas of discussion: new approaches to the fundamental marketing concepts - segmentation, targeting, and positioning; changing strategies for the key marketplace tools, referred to as the 4Ps (product, price, promotion, place); and a look at the future of marketing. Written to appeal to executives in any industry.
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Price: $35.00
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RESULTS: 21 to 30 of 1259
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