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Marketing eBooks
You have selected the subject of Marketing. The eBooks in this subject are listed below.
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RESULTS: 31 to 40 of 1468
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Differentiate or Die
By: Trout, Jack; Rivkin, Steve
Published by: John Wiley & Sons, Inc. (US)
A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int
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Price: $24.95
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Do It Wrong Quickly
By: Moran, Mike
Published by: IBM Press
Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace: Changing the marketing mind-set from "plan then execute" to a continuous refinement cycle; How to successfully deploy an on-line strategy that can create efficiencies and rapid results; A book for the Marketer, from best selling author Mike Moran, Search Engine Marketing, Inc . .
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Price: $19.99
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E-Mail Selling Techniques
By: Schiffman, Stephan
Published by: Adams Media
If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.
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Price: $9.95
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e-Riches 2.0
By: Fox, Scott
Published by: AMACOM
Powerful Internet marketing strategies for e-commerce success!
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Price: $25.00
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The Fall of Advertising and the Rise of PR
By: Ries, Al; Ries, Laura
Published by: Harper Collins (US)
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers.
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Price: $11.99
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Fame & Fortune
By: Fombrun, Charles J.
Published by: Pearson Education
Shows how to quantitatively measure your company's reputation, estimate its business value, and enhance it over both the short- and long-term. This book teaches you how to benchmark your firm's reputation against key rivals in six key areas. It also shows how to follow a set of core principles to build visibility, distinctiveness, and consistency.
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Price: $25.95
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The Four Kinds of Sales People
By: Mache, Chuck
Published by: John Wiley & Sons, Inc. (US)
A business parable that breaks down the vital characteristics of successful salespeople. During his two decades of selling, managing, building, and leading salespeople and companies in a variety of industries, Chuck Mache has learned that there are four distinct kinds of salespeople. Gleaned from his years in the trenches, The Four Kinds of Sales People is a business fable that exposes the traits and characteristics of these four types and outlines how and why salespeople excel–or don’t. The story follows four fictional salespeople, each of whom epitomizes the characteristics of a particular sales style, and provides a clear and exacting description of how each type goes about selling. Mache exposes the strengths and weaknesses of these salespeople and provides expert insight on what each type of salesperson requires to achieve next-level success. For salespeople, sales managers, and executives, this entertaining and practical book shows how to pinpoint personality traits and design a personalizedstrategy for unlimited sales success. Chuck Mache (Santa Rosa, CA ) is the founder of Chuck Mache Communications and is an architect for breakthrough achievement. He is also a popular speaker, executive coach and consultant and has field and executive experience in broadcasting, home warranty, telecom, office equipment, insurance, and mortgage banking.
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Price: $22.95
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Generation Ageless
By: Smith, J. Walker; Clurman, Ann
Published by: Harper Collins
Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers. Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless , Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle ageless: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle ageless Boomers expect another twenty or thirty years of impact and influen
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Price: $18.99
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Handbook of Corporate Communication and Public Relations
By: Oliver, Sandra
Published by: Routledge
This is an excellent overview of corporate communication. Taking a multidisciplinary approach it cover the range of corporate communication. It provides and attractive, if not essential resource to this complex and important subject.
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Price: $235.00
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Handbook of Market Segmentation
By: Weinstein, Art
Published by: Haworth Press, The
Whether its due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips.
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Price: $59.95
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RESULTS: 31 to 40 of 1468
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