Business : Marketing

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

Price: $45.95

“It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.”. -Allan Gardyne, AssociatePrograms.com. The definitive guide to planning and managing a successful online affiliate business!. Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively. You'll see how to: Navigate the different affiliate programs, from commissioned-based “click-through” programs to CPM impressions to flat-fee referral; Identify the products and programs that are profitable-and the ones to avoid; Ask the right questions before you join an affiliate program; Research, understand, and sell to your niche market; Negotiate for a higher percentage on your commission; Stay on top of developments in the industry. Packed with time- and money-saving techniques-including twelve ways to drive traffic to your website at no cost-this comprehensive guide is all you need to make big profits as an affiliate marketer!. Rosalind Gardner is the creator of several successful online businesses and the author of the bestselling Super Affiliate Handbook . Her website is NetProfitsToday.com. more...

Price: $21.95

A guide to marketing in a fragmented world. It helps marketers and their companies understand the context of the marketing, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion. more...

Price: $24.95

Make your business stand out without the cost of advertising!. The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to:.; encourage customers to spread the good word about your business.; attract new customers and gain their trust.; turn dissatisfied customers into loyal supporters.; list your products or services widely and inexpensively.; plan marketing events that will keep customers involved.; encourage the media to comment positively on your business. The 6th edition is completely updated, providing real world examples and resources throughout. It also discusses the latest marketing trends, such as international Internet marketing and blogs. more...

Price: $20.00

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty? In Mind Your X's and Y's, Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of Don't Think Pink and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few. This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. Mind Your X's and Y's equips anyone who wants to reach these consumers -- brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists -- with the know-how to transform market research into profitable strategies. Members of Generations X and Y are the most coveted and hard-to-reach consumer more...

Price: $17.99