Business : Marketing

Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace: Changing the marketing mind-set from "plan then execute" to a continuous refinement cycle; How to successfully deploy an on-line strategy that can create efficiencies and rapid results; A book for the Marketer, from best selling author Mike Moran, Search Engine Marketing, Inc . . more...

Price: $19.99

Powerful Internet marketing strategies for e-commerce success! more...

Price: $25.00

Shows how to quantitatively measure your company's reputation, estimate its business value, and enhance it over both the short- and long-term. This book teaches you how to benchmark your firm's reputation against key rivals in six key areas. It also shows how to follow a set of core principles to build visibility, distinctiveness, and consistency. more...

Price: $25.95

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers. Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless , Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influen more...

Price: $18.99

Whether it’s due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. more...

Price: $59.95