Business : Marketing

How Today’s Shoppers Really Think, Behave, and Buy:. Breakthrough Insights for Creating High-Profit Retail Experiences!. Today, improving the effectiveness of the retail experience is no longer an option: It’s a matter of survival—and nobody knows more about doing that than Herb Sorensen. That’s because Sorensen understands your customer’s in-store behavior better than anyone else on earth.  . Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results.  . You’ll discover how to drive more profit from the “quick trip”...the three “moments of truth” in every shopping event...customer “migration patterns” within the store...and how to use “active retailing” to place products precisely where they’ll do best. more...

Price: $20.99

From the Kellogg School of Management at Northwestern University, the most prestigious school in marketing, comes this anthology of the best and most influential cutting-edge thinking on marketing strategy. Featuring chapters written by Kellogg's world-renowned marketing faculty - including Philip Kotler, the 'guru' of the field - Kellogg on Marketing explores three key areas of discussion: new approaches to the fundamental marketing concepts - segmentation, targeting, and positioning; changing strategies for the key marketplace tools, referred to as the 4Ps (product, price, promotion, place); and a look at the future of marketing. Written to appeal to executives in any industry. more...

Price: $35.00

Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing. more...

Price: $11.95

For the first time in twenty years the luxury market is shrinking.  Now more than ever we need to understand the role of luxury. So, what is real luxury?  Once used to describe genuinely sumptuous surroundings or outstanding products, the concept of luxury has been hijacked by a multitude of aspiring or expensive commodities, so that today it is applied to everything from foot spas to instant hot chocolate.  Who are the genuine luxury brands, and how have they reacted to the democratization of glamour?  What strategies do they use to lift themselves beyond the mere prestige into the realm of the truly elite?  Who are their customers, and what kind of lives do these remarkable people lead?  How do luxury brands seduce and retain them? With wit, accuracy, and insatiable curiosity, Mark Tungate takes readers on a voyage around the luxury universe, slipping behind the facade of the world's most sophisticated businesses to show the reader how they really function.  Among other destinations, the author visits Italian shoemakers, Swiss watch designers, the Champagne houses of France, and the top jewelry designers. more...

Price: $29.95

Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma more...

Price: $32.50