Business : Marketing

The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide more...

Price: $70.35

About the Book: This book presents lucid treatment of a wide range of issues involved in Operations Management. It emphasises on the analysis and quantitative techniques for the overall role of Operations Management in organisations, which aim at maximising their productivity and profitability. The book further discusses in detail decision-making methodology, design of product, process and production system. Decision-making methodology focuses on economic models and statistical models in Chapter 2. Design of process and product is given in Chapter 6. System and capacity design explained in Chapter 3. The facility location and layout, demand forecasting and materials management helpful to streamline the production activities is included in Chapters 4, 5 and 6. Material requirement planning and aggregate planning required to achieve the forecasted demand, is explained in Chapter 8 and 9. Scheduling and controlling production activities essential for maintaining effective operations are explained in Chapter 10. Primarily designed as a textbook for various courses like B.E., MBA and also useful for students perusing courses BBM, PGDBA from Bangalore and other Indian Universities. Key Features Book is written in simple and lucid style. Contents are present in a most meticulous manner. Charts are provided for easy understanding of the concepts. Focuses on operations management concepts and techniques. Focuses on decision-making methodologies. Focuses on product and process design. Focuses on materials management. Focuses on material Requirement Planning concepts and technique. Focuses on capacity requirement planning concepts. Focuses on aggregate planning concepts and techniques. Focuses on scheduling concepts and techniques. Exercises are designed for self-evaluation and include analytical type and application type questions. Contains examination question bank Contains exhaustive glossary of terminologies. Contents: Operations Management more...

Price: $35.00

Business process outsourcing (BPO) is one of the very few business tools available to managers with the power to fundamentally transform their organizations. Done on a global scale, BPO enables companies to simultaneously reengineer their existing operations, create a more flexible and adaptable organizational structure, and tap the best minds in the world to create an innovation explosion. more...

Price: $25.00

Today’s sales managers have to be quicker than ever, being more proactive about hiring the best performers and retaining them, multi-tasking, and managing complex sales processes in order to close more and more deals. This book provides readers with a proven method for managing the sales process as well as the salespeople. Packed with specific, field-tested techniques, ProActive Sales Management shows sales managers how to: • motivate a sales team • get their sales team to prospect and qualify • create a proactive sales culture • effectively coach and counsel up and down the sales organization • reduce reports to one sheet of paper and 10 minutes a week • forecast with up to 90% accuracy • take A players to A+ levels Packed with all new metrics and tactics for making the numbers in today’s sales environment, this is an important resource no sales manager should be without. more...

Price: $24.95

Praise for Professional Services Marketing. "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.". — David Maister , author of Managing the Professional Service Firm. " Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!". — Leonard A. Schlesinger , President, Babson College, and coauthor of The Service Profit Chain. "It's no longer sufficient to be a good 'expert for hire'—you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books.". — Andrew Sobel , coauthor of Clients for Life. "Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!". — R. Granville Loar , Executive Director, Association for Accounting Marketing. "This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well.". — Josh Lee , Partner, Monitor Group. "Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf.". — Kevin McMurdo , Chief Marketing Officer, Perkins Coie. " Professional Services Marketing is the first book to directly address the challenges of the professional services mark more...

Price: $27.95