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Marketing eBooks
You have selected the subject of Marketing.
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RESULTS: 81 to 90 of 1259
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Ageless Marketing
By: Wolfe, David; Synder, Robert
Published by: Dearborn Trade Publishing
In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority.
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Price: $25.00
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Agency Account Handling
By: Sims, Machael
Published by: John Wiley & Sons, Ltd. (UK)
This book provides marketing, advertising, and branding professionals with the ultimate guide on how to handle a new account and how to successfully keep existing accounts. It is a practical handbook that lays out guidelines, tips, and techniques for professionals looking to keep their clients happy.
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Price: $60.00
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Agricultural Chemicals in China
By: Parker, Philip M.
Published by: ICON Group Internaltional, Inc.
How to Strategically Evaluate China. Perhaps the most efficient way of evaluating China is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to agricultural chemicals are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”). Framework for Prioritizing Countries. Demand/Market Potential Driven Firm. Relative Accessibility. Accessibility/Supply Averse Firm. In the top figure, the firm is driven by market potential, whereas the bottom figure represents a firm that is driven by costs or by an aversion to difficult markets. This report treats the reader as coming from a “generic firm” approaching the global market – neither a market-driven nor a cost-driven company. Planners must therefore augment this report with their own company-specific factors that might change the priorities (e.g. a Canadian firm may have higher accessibility in Canada than a German firm). Latent Demand and Accessibility in China. This report provides a detailed overview of factors driving latent demand and accessibility for agricultural chemicals in China. Latent demand is largely driven by economic fundamentals specif
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Price: $195.00
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Agricultural Machinery in Australia
By: Parker, Philip M.
Published by: ICON Group Internaltional, Inc.
How to Strategically Evaluate Australia. Perhaps the most efficient way of evaluating Australia is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to agricultural machinery are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”). Framework for Prioritizing Countries. Demand/Market Potential Driven Firm. Relative Accessibility. Accessibility/Supply Averse Firm. In the top figure, the firm is driven by market potential, whereas the bottom figure represents a firm that is driven by costs or by an aversion to difficult markets. This report treats the reader as coming from a “generic firm” approaching the global market – neither a market-driven nor a cost-driven company. Planners must therefore augment this report with their own company-specific factors that might change the priorities (e.g. a Canadian firm may have higher accessibility in Canada than a German firm). Latent Demand and Accessibility in Australia. This report provides a detailed overview of factors driving latent demand and accessibility for agricultural machinery in Australia. Latent demand is largely driven by economic fun
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Price: $195.00
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Aid for Trade
By: OECD Publishing
Published by: Organisation for Economic Co-operation and Development (OECD)
One of the most effective ways to realise the potential of trade as a tool for development and poverty reduction is through meaningful market access. That being said, increasing the trade capacity of less advanced developing countries so that they become more dynamic players in the global economy requires a wide range of support. At the 2005 Hong Kong WTO Ministerial Conference, ministers called for the expansion of Aid for Trade to help developing countries benefit from WTO agreements and expand their trade, while recognising that such aid should not substitute for successful market access outcomes in the core areas of the Doha Development Agenda. In effect, the current suspension of talks in Geneva may provide a breathing space to make Aid for Trade fully operational in time for the completion of the negotiations. It is therefore important to keep up the momentum to ensure that Aid for Trade does deliver its promises. Aid for Trade: Making it Effective sets out how much aid the members of the OECD Development Assistance Committee (DAC) are already providing towards trade-related activities. It reviews the effectiveness of existing programmes, and argues that reinforcing mutual accountability at the local level, together with a global review mechanism, i.e. applying the Paris Declaration on Aid Effectiveness, would enhance the impact of Aid for Trade. In particular, strengthening country ownership and management for results are essential to ensure that Aid for Trade delivers larger benefits from the multilateral trading system to the least developed and developing countries, and enables them to develop effectively.
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Price: $32.00
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Air Conditioning and Refrigeration Equipment in Brazil
By: Parker, Philip M.
Published by: ICON Group Internaltional, Inc.
How to Strategically Evaluate Brazil. Perhaps the most efficient way of evaluating Brazil is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to air conditioning and refrigeration equipment are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”). Framework for Prioritizing Countries. Demand/Market Potential Driven Firm. Relative Accessibility. Accessibility/Supply Averse Firm. In the top figure, the firm is driven by market potential, whereas the bottom figure represents a firm that is driven by costs or by an aversion to difficult markets. This report treats the reader as coming from a “generic firm” approaching the global market – neither a market-driven nor a cost-driven company. Planners must therefore augment this report with their own company-specific factors that might change the priorities (e.g. a Canadian firm may have higher accessibility in Canada than a German firm). Latent Demand and Accessibility in Brazil. This report provides a detailed overview of factors driving latent demand and accessibility for air conditioning and refrigeration equipment in Brazil. Latent demand i
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Price: $195.00
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Air Conditioning and Refrigeration Equipment in Uruguay
By: Parker, Philip M.
Published by: ICON Group Internaltional, Inc.
How to Strategically Evaluate Uruguay. Perhaps the most efficient way of evaluating Uruguay is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to air conditioning and refrigeration equipment are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”). Framework for Prioritizing Countries. Demand/Market Potential Driven Firm. Relative Accessibility. Accessibility/Supply Averse Firm. In the top figure, the firm is driven by market potential, whereas the bottom figure represents a firm that is driven by costs or by an aversion to difficult markets. This report treats the reader as coming from a “generic firm” approaching the global market – neither a market-driven nor a cost-driven company. Planners must therefore augment this report with their own company-specific factors that might change the priorities (e.g. a Canadian firm may have higher accessibility in Canada than a German firm). Latent Demand and Accessibility in Uruguay. This report provides a detailed overview of factors driving latent demand and accessibility for air conditioning and refrigeration equipment in Uruguay. Latent dema
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Price: $195.00
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Air Conditioning Equipment in Panama
By: Parker, Philip M.
Published by: ICON Group Internaltional, Inc.
How to Strategically Evaluate Panama. Perhaps the most efficient way of evaluating Panama is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to air conditioning equipment are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”). Framework for Prioritizing Countries. Demand/Market Potential Driven Firm. Relative Accessibility. Accessibility/Supply Averse Firm. In the top figure, the firm is driven by market potential, whereas the bottom figure represents a firm that is driven by costs or by an aversion to difficult markets. This report treats the reader as coming from a “generic firm” approaching the global market – neither a market-driven nor a cost-driven company. Planners must therefore augment this report with their own company-specific factors that might change the priorities (e.g. a Canadian firm may have higher accessibility in Canada than a German firm). Latent Demand and Accessibility in Panama. This report provides a detailed overview of factors driving latent demand and accessibility for air conditioning equipment in Panama. Latent demand is largely driven by economic fundame
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Price: $195.00
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Air Conditioning Equipment in United Arab Emirates
By: Parker, Philip M.
Published by: ICON Group Internaltional, Inc.
How to Strategically Evaluate UAE. Perhaps the most efficient way of evaluating UAE is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to air conditioning equipment are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”). Framework for Prioritizing Countries. Demand/Market Potential Driven Firm. Relative Accessibility. Accessibility/Supply Averse Firm. In the top figure, the firm is driven by market potential, whereas the bottom figure represents a firm that is driven by costs or by an aversion to difficult markets. This report treats the reader as coming from a “generic firm” approaching the global market – neither a market-driven nor a cost-driven company. Planners must therefore augment this report with their own company-specific factors that might change the priorities (e.g. a Canadian firm may have higher accessibility in Canada than a German firm). Latent Demand and Accessibility in UAE. This report provides a detailed overview of factors driving latent demand and accessibility for air conditioning equipment in UAE. Latent demand is largely driven by economic fundamentals specif
more...
Price: $195.00
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Air Pollution Control Equipment and Services in Brazil
By: Parker, Philip M.
Published by: ICON Group Internaltional, Inc.
How to Strategically Evaluate Brazil. Perhaps the most efficient way of evaluating Brazil is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to air pollution control equipment and services are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”). Framework for Prioritizing Countries. Demand/Market Potential Driven Firm. Relative Accessibility. Accessibility/Supply Averse Firm. In the top figure, the firm is driven by market potential, whereas the bottom figure represents a firm that is driven by costs or by an aversion to difficult markets. This report treats the reader as coming from a “generic firm” approaching the global market – neither a market-driven nor a cost-driven company. Planners must therefore augment this report with their own company-specific factors that might change the priorities (e.g. a Canadian firm may have higher accessibility in Canada than a German firm). Latent Demand and Accessibility in Brazil. This report provides a detailed overview of factors driving latent demand and accessibility for air pollution control equipment and services in Brazil. Latent demand i
more...
Price: $195.00
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RESULTS: 81 to 90 of 1259
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