Business : Careers

Sporting competition is often compared, metaphorically, to war. Football teams lineup against one another, each desperately seeking to gain control of the line of scrimmage – their “front line.” Hockey players brutally attempt to gain control of the puck from the enemy, then as if it were a live grenade, they charge down the ice looking to thrust it into the net. Even tennis players and track stars push their limits in tough competition. If the athletes are portrayed as the combatants, locking horns with their opponents in a grueling test of their physical abilities, then that would make the coaches the generals. They oversee all aspects of the battle. They design tactics with the sole purpose of gaining victory during combat. They train their troops to be in peak physical and mental condition and motivate them to achieve maximum performance. They also take responsibility for their troops’ well being, making sure they receive the very best in care and maintenance for their bodies and minds. Coaches sometimes work individually, but more often they are part of a staff at a college, university, or professional sports franchise. They are responsible for devising successful training regimens and strategic game plans. They need to evaluate talent, recruit new athletes, and manage the athletes they oversee. They must assume many roles, including motivational speaker, psychologist, trainer, mentor, and tactician. The most important responsibility, though, is to make sure the men and women they coach are prepared to compete and succeed – not only in sports, but also in every other aspect of life. more...

Price: $15.00

Advertising is everywhere. Try to get through a day without seeing a printed advertisement, a television commercial, or a pop-up ad on a web site. Advertising is a dynamic, multi-billion dollar industry that helps us decide what we buy, what places to visit, where we eat, what we drive, and how we look. Advertising ranges from the smallest classified listing in the local paper to the biggest, slickest, all-encompassing campaigns that become part of the popular culture. Do you ever wonder who creates the ads that you see, remember, and talk about?. Someone had to think up the idea, kick it around, and manipulate design, composition, color, typefaces, and photography until an ad began to take shape. Advertising artists – also called commercial artists – are indispensable to this creative process, whether it’s designing a company logo, an annual report, a brochure, or a sign on the side of a bus. The very best advertising artists consistently impress a public innundated by thousands of advertising images every week – and the results show up on the client’s bottom line profit while giving us unforgettable catch phrases and characters that make us laugh, cry, or groan. more...

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An industrial engineer’s job is to find the best combination of people, tools, materials, parts, information and power to provide products or services efficiently. Unlike the engineering specialties such as civil engineering or mechanical engineering, this career track isn’t restricted to one industry or type of work. It may be industrial in the sense of working in a traditional manufacturing, mining or transportation environment. Or it can lead to work for a financial services firm, a government agency or a magazine publisher. Industrial engineers research, analyze, model and test whole systems. They’re efficiency experts; safety engineers; ergonomics engineers; environmental health engineers; and in many cases, managers, principals or business owners. Almost any organization that you can name has a need for someone who understands what all the factors affecting its mission are, how they’re related, and what can be done to make it all work better. That’s what industrial engineering does – it makes a system, a process or an organization work better. There are almost 200,000 professional industrial engineers in the USA. Over 65 percent of them work in manufacturing industries. However, they’re found more widely throughout these and other kinds of industries than other engineers, because their skills are needed practically everywhere. more...

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The fourth edition of Career Choice and Development brings together the most current ideas of the recognized authorities in the field of career development. This classic best-seller has been thoroughly revised and expanded to include the most influential theories of career choice and development, and it contains up-to-date information regarding the application of these theories to counseling practice. more...

Price: $49.00

Career experts agree that most job seekers already know what they need to do in order to find a new job. But they won’t—or can’t—do what it takes because they are paralyzed by their own fears: fear of rejection, fear of failure, fear of talking to strangers, fear of looking foolish, fear of being seen as a “bragger,” and much more. Career coach Katy Piotrowski has helped thousands of clients overcome their fears and take the small steps that can lead to big rewards. Now she brings her expertise to the brand-new Career Cowards series for JIST, which analyzes each aspect of a successful job search and provides easy steps for facing job search challenges in a unique and easy-to-tackle format more...

Price: $10.95