Business : Business Communication

Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn't. This new Special Report shows you how. more...

Price: $64.95

Newly appointed academic managers are expected to conduct and lead a wide variety of meetings. Often, however, these managers lack the skills needed to lead meetings that get meaningful results. The Jossey-Bass Academic Administrator's Guide to Meetings is specifically designed to help managers understand how to conduct successful meetings that accomplish specific objectives as efficiently as possible. This helpful resource includes practical guidelines and information that can be put into place immediately to help ensure that meetings run effectively. more...

Price: $25.00

The Language of Negotiation aims to heighten awareness of language and to suggest practical ways you can use language-related tactics to get results. Specific strategies are indexed for ease of reference and there are exercises and examples. more...

Price: $165.00

Leveraging the Impact of 360-Degree Feedback is a hands-on guide for implementing and maintaining effective 360-degree feedback as part of learning and development initiatives. Written for professionals who work inside organizations and for consultants more...

Price: $40.00

From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & Vine TM --lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances--or face the threat of extinction.:.; Examines the factors that threaten business models of the advertising industry and nearly every entertainment industry sector.; Relates the glamorous inside stories of prominent Madison & Vine alliances. ''A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries.''--Mark Burnett, Creator/Executive Producer of ''The Apprentice'' and ''Survivor''. ''Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate.'' --Harvey Weinstein, President, Miramax Films Corp. ''Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging techno-centric world: read this book or be left behind.''--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist. ''Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising.''--Donny Deutsch, Chairman and CEO, Deutsch Inc. ''Scott Donaton knows the most important thing there is to know about the media business and that's what's happening to the advertising business. In this sharp, witting, an more...

Price: $21.95