Business : Business Communication

The Trainer's Guide to Training Most new trainers and presenters know all they need to know about their chosen subject. Unfortunately, few of them actually know how to present what they know. For more than a decade, Robert Jolles's How to Run Seminars and Workshops has taught tens of thousands of people how to sell, teach, stand up, and deliver an effective training session on almost any subject in almost any setting. more...

Price: $19.95

Now in its second edition, How to Write Reports and Proposals continues to provide practical pointers for anyone who needs to impress, convince and persuade their colleagues or clients. Using checklists, exercises and examples, it explains how to make a plan of what to write, transfer ideas onto paper and edit them to achieve the best results. There is also invaluable information on creating a good report, preparing to write, the power of language, persuasive writing and presentation. more...

Price: $17.95

They happen every day—those frustrating, circular “I’m right, you’re wrong!” arguments. What’s at risk may be as life-changing as whether or not your kid drops out of college, your aging parent goes into a nursing home, or your boss gives you the promotion you want. Or it may be as commonplace as getting the insurance company to approve your claim. These situations often frustrate both parties, stall progress, and hurt relationships. But they don’t have to. In I’m Right, You’re Wrong, Now What? Dr. Xavier Amador, a Columbia University professor and clinical psychologist shows you how to break nearly any impasse and persuade your opponent—for that’s what people become when you’ve reached an impasse—to give you what you need. I’m Right, You’re Wrong, Now What? is based on Dr. Amador’s LISTEN-EMPATHIZE-AGREE-PARTNER (LEAP) method. A highly successful program that has been taught to tens of thousands of people in seminars around the U.S. and overseas, LEAP teaches you how to turn even toxic arguments into healthy disagreements that end with you getting what you need. Built on timeless psychological truths and new research, LEAP is a roadmap for improving the quality and health of any relationship. LEAP will actually show you how to convince the other person to help you, while increasing mutual respect and trust. Perhaps most importantly, it will help you make that all-important distinction between what you want and what you need. Dr. Amador’s LEAP program includes techniques on how to:. · diffuse anger and lower defenses. · get past stubbornness and even denial. · make your opponent ask for your opinion . . . instead of railing against it. · turn adversaries into allies. · create positive and productive relationships. At home, at work and in life, LEAP demonstrates how winning is not about hearing the other person say “You’re right,” it’s abo more...

Price: $17.95

Whether it’s keeping the interest of a large audience or simply winning the argument in a key meeting, sounding the part is becoming an increasingly sought after skill. We all communicate in different ways but many of us find it a challenge to communicate on a professional level. This book shows how to get the success you want by getting your message across, every time. Without recourse to jargon, he shows how to achieve verbal, vocal and visual success - with style. Practical pointers, examples and standard templates are included for all forms of communication. more...

Price: $17.95

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area.The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications. more...

Price: $39.95