Business : Business Communication

From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & Vine TM --lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances--or face the threat of extinction.:.; Examines the factors that threaten business models of the advertising industry and nearly every entertainment industry sector.; Relates the glamorous inside stories of prominent Madison & Vine alliances. ''A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries.''--Mark Burnett, Creator/Executive Producer of ''The Apprentice'' and ''Survivor''. ''Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate.'' --Harvey Weinstein, President, Miramax Films Corp. ''Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging techno-centric world: read this book or be left behind.''--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist. ''Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising.''--Donny Deutsch, Chairman and CEO, Deutsch Inc. ''Scott Donaton knows the most important thing there is to know about the media business and that's what's happening to the advertising business. In this sharp, witting, an more...

Price: $21.95

The lack of feedback shows up in the workplace as errors, botched plans, political in-fighting, lost productivity, lost profits, and, ultimately, lost jobs. This ambiguity is the foundation of errors, misunderstandings, and strained relationships. However, through the simple use of feedback skills, these vague statements can be transformed into specific, effective communications, saving many dollars, time, and headaches in the end. Studies show that a lack of clear communication is a major factor in nearly every organizational problem. Yet, using feedback and clarification can take the ambiguity out of promises, agreements, schedules, policies, and procedures. After all, effective two-way communication requires it. Think You Know How to Give Feedback? This eReport May Surprise You! Throughout my career as a businessperson, former university professor, researcher, and business author, I have always been interested in what makes some people effective at interpersonal communication, and what makes others fail at it completely. I've learned through practice and by studying some renowned communicators that feedback comes in a number of forms. In this eReport, The Art of Communicating at Work: Making Sure with Feedback, I've cut out the fluff and condensed my giving and getting feedback knowledge into this eReport's seven bottom-line pages. You'll learn the difference between verbal, nonverbal, fact, and feeling feedback. Each serves a specific purpose in the communication process, and when you know how to distinguish between the different forms, utilizing them will be a breeze. The Benefits of The Art of Communicating at Work: Making Sure with Feedback eReport:. 1. You'll be able to use verbal feedback to determine how to structure a presentation that will be meaningful and effective for other people. 2. You'll improve the accuracy and clarity of a message during any conversation. 3. You can learn how to use feedback to give positive and negative more...

Price: $7.95

Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how they disseminate their ideas, values and visions on the international management lecture circuit. more...

Price: $35.95

Learn easy, proven techniques that keep you in control of your meetings. This complete guide to effective meetings will show you how to prepare for success and end with results. It includes structured activities that keep everyone focused on your issues, practical techniques for dealing with unproductive participants, and essential considerations for high tech meetings. If you hold meetings, this book is a must!. Selected Contents The Elements of an Effective Meeting: How to Prepare an Agenda That Works. Process Tools That Keep You in Control. Action Items That Lead to Results Leadership in Meetings: Leaders Create a Productive Environment. How to Deal With Amazing Ideas. How to Stop Unproductive Behavior. How to Save an Unmanageable Meeting Telephones, Video, and Computers: Audioconference, Videoconference, and Computer-Aided Meetings more...

Price: $12.95

E-mail is one of the most useful and efficient business applications ever developed. However, many people today dread the chore of sorting through an inbox crammed with messages that don't concern them and spam they don't want. In fact, research shows that North American office workers waste up to twenty hours every week sorting and managing their e-mail messages, causing more productivity loss than gain. Finally, there's a straightforward guide dedicated to helping workers and organizations tame the e-mail monster and take back their time. more...

Price: $21.95