Language Arts & Disciplines : Library & Information Science

“Marketing is about bringing them in and bringing them back. . . . [It’s] a stance and an attitude that focuses on meeting the needs of users… Marketing is not separate from good practice. It is good practice.”—Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?. Drawing on the authors’ many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. Lay the groundwork through strategic planning and data collection. Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library. Use marketing planning to create and position new and existing services and programs. Implement and track the plan then evaluate results. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. more...

Price: $45.00

Do your library and computing center clash or collaborate? Successful collaborations improve service to faculty, students, and researchers. Patrons and librarians alike will have access to a full range of technology. As library instruction blends with software training, you have new partners. Books, Bytes and Bridges: Libraries and Computer Centers in Academic Institutions explores the strategies and working models for developing and maintaining successful partnerships between the two groups critical to providing information access in academic institutions. Larry Hardesty has assembled a team of scholars to address such topic as:. the historical evolution, cultures and working relationships of computing centers and libraries;. models of collaboration and cooperation and organizational structures;. careful examination of viewpoints and perspectives from small, medium and university libraries with techniques/ strategies for improving relations;. case studies with a conceptual analysis; and. management models that utilize cross functional teams and minimize hierarchy. more...

Price: $48.00

This is the third in a series devoted to the research output of British library and information schools. This e-book focuses on the School of Information Management at London Metropolitan University. Information and Knowledge Management at London Metropolitan University is well grounded in the Social Sciences and the slant of work by the authors in this special edition of Aslib Proceedings is testament to this. The articles in this e-book show that Information, knowledge, and the effective management of them, are impossible to divorce from the social structure and the global web of networks. more...

Price: $199.00

Library catalogs are doorways to accessing the information treasures available within. To provide excellent service for all who wish to enter, especially children, this classic cataloging reference has provided the key for almost two decades. Since 1998, when the third edition of Cataloging Correctly for Kids was published, library cataloging has experienced explosive changes in practices, technological tools, scope of services, and available materials. The new fourth edition, again published in conjunction with the Association for Library Collections & Technical Services (ALCTS), addresses those changes and continues to make catalog data accessible to children while following consistent and universal standards. Starting with updated “Guidelines for Standardized Cataloging of Children’s Materials,” this definitive edition calls on the foremost experts in cataloging to:. Explain the unique ways children search so catalog informationis accessible to them. Identify. Show how to use standard heading forms including LC’s children’s headings. Illuminate the challenges of cataloging nonprint materials and automating the process. Children’s service librarians, school media specialists, and all public, school, and academic librarians responsible for children’s cataloging will find a comprehensive, authoritative one-stop guide to better serving the youngest library users at the catalog. more...

Price: $32.00

Censorship! The word itself sparks debate, especially when the context is the public school. Since the publication of the second edition of this landmark book in 1993, wired classrooms, legal challenges, and societal shifts have changed the landscape for the free exchange of ideas. Completely revised and updated, this new edition remains the most comprehensive guide for protecting the freedom to read in schools. For school librarians and media specialists, teachers, and administrators, Reichman covers the different media (including books, school newspapers, and the Internet), the important court cases (including recent litigations involving Harry Potter, the Internet, and Huck Finn), the issues in dispute (including violence, religion, and profanity), and how the laws on the books can be incorporated into selection policies. An entire chapter is devoted to troubleshooting and answering the question of ''What do we do if . . . ?''. Look no further for the best and most specific information on providing access and facing challenges to intellectual freedom. You'll find answers if you are asking questions like these:. What is the distinction between making selection decisions and censoring?. What are the legal constraints on schools offering electronic information sources and the Internet?. What rights and responsibilities does a school administration have when faced with censorship challenges?. What are the legal precedents that have been set in recent cases relating to popular fiction (e.g., Stephen King, R. L. Stine, J. K. Rowling)? more...

Price: $37.00