Social Science : Anthropology : Cultural

The management of cultural diversity is a major challenge in many states. This book follows up the theoretical analysis of Ethnic Diversity and Public Policy with detailed case studies from leading international experts on Malaysia, Tanzania, Mauritius, Trinidad and Tobago, Northern Ireland, Spain and the United States of America to discover what lessons can be learnt for policy-makers in other divided societies. more...

Price: $108.00

In April 1949, KPFA in Berkeley, California, went on the air. From the beginning, the station broadcast an utterly new combination of political commentary and cultural discussion, dedicated to creative expression and dissent. In this fascinating account, Jeff Land tells the heroic story of the Pacifica radio network and the practical model it pioneered for liberatory alternatives to commercial mass media. more...

Price: $70.50

The opening of the borders to Eastern Europe has expanded our view on European diversities and offered new opportunities to examine the effects of the heterogeneity in European cultural backgrounds and political systems on personality and social developme more...

Price: $59.95

Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? Ho more...

Price: $99.95

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? W hat specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers a nd anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergenc es. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is a n indispensable guide to the production of images and to consumer behaviour for practitioners and students alike. more...

Price: $95.00