Art : Design

This new guide provides a practical introduction to human factors and the older adult, primarily viewed from a engineering psychology perspective, drawing on research orientated work. more...

Price: $55.00

A Practical Guide to Graphics Reporting explains all of the most important skills and theoretical considerations for creating diagrams, charts, maps, and other forms of information graphics intended to provide readers with valuable visual and textual news and information. Research and writing skills as they relate to graphics reporting are explained, as well as illustration techniques for maps and diagrams, rules for creating basic charts and diagrams, and the various types of uses for maps in graphics reporting. While other texts related to these topics may address similar skill sets, A Practical Guide to Graphics Reporting uniquely teaches these skills in the context of journalistic storytelling and visual reporting. Newspapers, magazines, online publications, and various other media employ information graphics reporters. Studying this text in conjunction with instruction in journalistic visual storytelling prepares you to enter this field. This text offers a solid foundation for print and online graphics reporters and helps beginners and professionals alike become better, well-rounded visual communicators. While other texts related to these topics may address similar skill sets, A Practical Guide to Graphics Reporting uniquely teaches these skills in the context of journalistic storytelling and visual reporting. Newspapers, magazines, online publications, and various other media employ information graphics reporters. Studying this text in conjunction with instruction in journalistic visual storytelling prepares you to enter this field. This text offers a solid foundation for print and online graphics reporters and helps beginners and professionals alike become better, well-rounded visual communicators. more...

Price: $46.95

Design Research is an area that is both current and growing, but texts on the subjects are in short supply. This book is a response to the vitality of discussion within journals and at conferences, and it intends to place Design Research in its rightful place at the heart of studio-based education and practice. Offering a valuable context within which to understand the educational needs and aspirations of the designer, Becoming Designers is also a vital resource for students in this field, whose access to books on the subject is currently very limited. more...

Price: $29.95

In Casting for Big Ideas , Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. more...

Price: $29.95

This book reviews past practice and theory in critical studies and discusses various trends; some papers keenly advocate a re-conceptualisation of the whole subject area, while others describe aspects of current and past practice which exemplify the 'symbiotic' relationship between practical studio work and critical engagement with visual form. Rod Taylor, who has done much to promote and develop critical studies in the UK, provides us with examples of classroom practice and gives us his more recent thoughts on fundamental issues – 'universal themes' in art – and gives examples of how both primary and secondary schools might develop their teaching of art through attending to themes such as 'identity', 'myth' and 'environments' to help 're-animate the practical curriculum'. Although some of the discussion in this book centres on or arises from the English National curriculum, the issues are more global, and relevant to anyone involved in developing or delivering art curricula in schools. An American perspective is given in papers by George Geahigan and Paul Duncum. Geahigan outlines an approach to teaching about visual form which begins with students' personal responses and is developed through structured instruction. In Duncum’s vision of ‘visual culture art education’ sites such as theme parks and shopping malls are the focus of students' critical attention in schools; Nick Stanley gives a lucid account of just such an enterprise, giving practical examples of ways to engage students with this particular form of visual pleasure. more...

Price: $49.95