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Most popular at the top
- Wiley 2011; US$ 37.95 US$ 32.89
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 22.40
Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the authors experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. more...
- Wiley 2007; US$ 55.00 US$ 47.67
Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivit?ten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt f?r Kontakter oder Strategic Planner bei Agenturen oder auch f?r Consultants. Um diese Aufgabe professionell zu erf?llen, muss er/sie Gesch?ftsstrategien... more...
- McGraw-Hill Education 1998; US$ 46.00
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight... more...
- Rowman & Littlefield Publishers 2004; US$ 34.99
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated... more...
- McGraw-Hill Education 1966; US$ 16.00
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. more...
- McGraw-Hill Education 2006; US$ 25.00
From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world, millions... more...
- Business Expert Press 2014; US$ 19.95
Viral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit. This book offers an in-depth look at viralmarketing that includes a short overview of itshistory and evolution.The author provides a viral marketingtoolkit?exploring the use of each tool in socialmedia,... more...
- Business Expert Press 2014; US$ 19.95
One of the top marketing challenges that marketing managersand executives face today is to better understand social mediaand its promise as a marketing platform. The social media ecosystem,including traditional platforms such as Facebook andTwitter and upstarts such as Instagram and Snapchat, haveevolved significantly over the past 10 years; so much... more...