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Advertising & Promotion

Most popular at the top

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 65.00

    'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK more...

  • Words that Sell, Revised and Expanded Editionby Richard Bayan

    McGraw-Hill Education 2006; US$ 16.95

    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition... more...

  • Adlandby James P. Othmer

    Knopf Doubleday Publishing Group 2009; US$ 15.95

    James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it?s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider?s look at the astonishing transformation... more...

  • What Chinese Wantby Tom Doctoroff

    St. Martin's Press 2012; US$ 16.99

    Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force... more...

  • Advertising Account Planningby D. W. Jugenheimer; L. D. Kelley

    Taylor and Francis 2014; US$ 59.95

    Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression more...

  • A Beginner's Guide to Mobile Marketingby Karen Mishra; Molly Garris

    Business Expert Press 2014; US$ 19.95

    This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner?s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones... more...

  • Social Content Marketing for Entrepreneursby James M. Barry

    Business Expert Press 2014; US$ 19.95

    This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive... more...

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 125.00

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...

  • Advertising and Violenceby Nora J. Rifon; Marla B Royne; Les Carlson

    Taylor and Francis 2014; US$ 49.95

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current... more...

  • The Global Advertising Regulation Handbookby Mary Alice Shaver; Soontae An

    Taylor and Francis 2014; US$ 54.95

    Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the... more...