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Advertising & Promotion

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  • Hey, Whipple, Squeeze Thisby Luke Sullivan; Edward Boches

    Wiley 2016; US$ 25.00 US$ 15.00

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This  has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving,... more...

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platformsby Andrea Phillips

    McGraw-Hill Education 2012; US$ 28.00 US$ 22.96

    The First How-To Strategy Guide to Transmedia Storytelling ?Phillips?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David... more...

  • The Product Manager's Handbook 4/Eby Linda Gorchels

    McGraw-Hill Education 2011; US$ 65.00 US$ 53.30

    The essential guide to seamless product management for today?s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager?s Handbook has been fully revised and updated to give you the edge in today?s challenging business landscape. It features expanded coverage of product development... more...

  • Branding For Dummiesby Bill Chiaravalle; Barbara Findlay Schenck

    Wiley 2014; US$ 24.99 US$ 19.99

    Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products... more...

  • Ad Critiqueby Nancy R. Tag

    SAGE Publications 2011; US$ 52.00 US$ 44.20

    Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at... more...

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; US$ 35.00

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • How to Get Ideasby Jack Foster; Larry Corby

    Berrett-Koehler Publishers 2007; US$ 20.95

    How to Get Ideas shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. Jack Foster's simple five-step... more...

  • Marketing to Millennialsby Jeff Fromm; Christie Garton

    AMACOM 2013; US$ 18.95

    Millennials are the crucial consumers of today and tomorrow?and marketing to them requires a brand new approach. more...

  • Werbekonzeption und Briefingby Ralph Erik Hartleben; Wolfram von Rhein

    Wiley 2007; US$ 55.00 US$ 47.67

    Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitäten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt für Kontakter oder Strategic Planner bei Agenturen oder auch für Consultants. Um diese Aufgabe professionell zu erfüllen,... more...

  • The Advertising Agency Businessby Eugene Hameroff

    McGraw-Hill Education 1998; US$ 46.00 US$ 37.72

    When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight... more...