The Leading eBooks Store Online

3,874,462 members ⚫ 1,271,655 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising & Promotion

Most popular at the top

  • Contagiousby Jonah Berger

    Simon & Schuster 2013; US$ 16.00

    New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...

  • Words that Sell, Revised and Expanded Editionby Richard Bayan

    McGraw-Hill Education 2006; US$ 18.00

    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition... more...

  • Fascinateby Sally Hogshead

    HarperCollins 2010; US$ 18.99

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior?fascination?and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our... more...

  • Event Marketingby C. A. Preston

    Wiley 2012; US$ 48.00 US$ 41.99

    A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts... more...

  • How to Market Your Businessby Dave Patten

    Kogan Page 2008; US$ 25.00

    This updated new edition of Successful Marketing for the Small Business offers tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet. more...

  • Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychologyby Larina Kase

    McGraw-Hill Education 2011; US$ 20.00

    Convert relationships into revenue-generating business! With Clients, Clients, and More Clients , you?ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you. Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist... more...

  • The Luxury Strategyby Jean-NoŽl Kapferer; Vincent Bastien

    Kogan Page 2012; US$ 37.40

    This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management. more...

  • Cases in Advertising Managementby Larry D Kelley; Donald W Jugenheimer

    Taylor and Francis 2014; US$ 59.95

    "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including... more...

  • The Copywriter's Handbookby Robert W. Bly

    Henry Holt and Co. 2007; US$ 13.99

    The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...

  • Integrated Marketing Communicationby Robyn Blakeman

    Rowman & Littlefield Publishers 2014; US$ 49.00

    New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles. more...