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Advertising & Promotion

Most popular at the top

  • Advertising in Modern and Postmodern Timesby Pamela Odih

    SAGE Publications 2007; US$ 8.00

    This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity... more...

  • Brand Media Strategy, 2nd Editionby Antony Young

    Palgrave Macmillan 2014; US$ 30.00

    This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...

  • Understanding Social Mediaby Damian Ryan

    Kogan Page 2015; US$ 21.35

    From the same team behind Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. more...

  • Werbekonzeption und Briefingby Ralph E. Hartleben; Wolfram von Rhein

    Wiley 2007; US$ 55.00 US$ 47.67

    Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivit?ten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt f?r Kontakter oder Strategic Planner bei Agenturen oder auch f?r Consultants. Um diese Aufgabe professionell zu erf?llen, muss er/sie Gesch?ftsstrategien... more...

  • The Advertising Agency Businessby Eugene Hameroff

    McGraw-Hill Education 1998; US$ 46.00

    When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight... more...

  • The Bare Bones of Advertising Print Designby Robyn Blakeman

    Rowman & Littlefield Publishers 2004; US$ 34.99

    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated... more...

  • Instant Advertisingby Bradley Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 25.00

    From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world, millions... more...

  • My Life in Advertising and Scientific Advertisingby Claude Hopkins

    McGraw-Hill Education 1966; US$ 16.00

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. more...

  • Viral Marketing and Social Networksby Maria Petrescu

    Business Expert Press 2014; US$ 19.95

    Viral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit. This book offers an in-depth look at viralmarketing that includes a short overview of itshistory and evolution.The author provides a viral marketingtoolkit?exploring the use of each tool in socialmedia,... more...

  • Herding Catsby Andrew Rohm; Michael Weiss

    Business Expert Press 2014; US$ 19.95

    One of the top marketing challenges that marketing managersand executives face today is to better understand social mediaand its promise as a marketing platform. The social media ecosystem,including traditional platforms such as Facebook andTwitter and upstarts such as Instagram and Snapchat, haveevolved significantly over the past 10 years; so much... more...