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Advertising & Promotion

Most popular at the top

  • The Tipping Pointby Malcolm Gladwell

    Little, Brown and Company 2006; US$ 9.99

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed... more...

  • Scientific Advertisingby Claude Hopkins

    The Floating Press 1923; US$ 7.95

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • The PR Masterclassby Alex Singleton

    Wiley 2013; US$ 27.95

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    Crown Publishing Group 2008; US$ 15.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

  • From Those Wonderful Folks Who Gave You Pearl Harbby Jerry Della Femina

    Simon & Schuster 2010; US$ 14.00

    Vividly reminiscent of the goings-on at Sterling Cooper ? the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products ? this is the story of what Madison Avenue was really like in the ?60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...

  • The Art of the Pitchby Peter Coughter

    Palgrave Macmillan 2012; US$ 27.99

    Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed... more...

  • Buyologyby Martin Lindstrom

    Random House 2012; US$ 13.08

    Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few... more...

  • Web Words That Workby Michael Miller

    Pearson Education 2012; US$ 19.99

    Write great search-optimized, customer-optimized web copy! (No experience? No problem! )   Need to put together a website? Or post to your company?s Facebook page? Or write a great Google AdWords ad? You know it?s important. Your image is at stake. Maybe a lot ofmoney, too. But you?re not a professional web copywriter. Where do... more...

  • No B.S. Guide to Brand-Building by Direct Responseby Dan S. Kennedy; Forrest Walden; Jim Cavale

    Entrepreneur Press 2014; US$ 17.95

    Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with... more...

  • Reales Marketingby Marc Rutschmann; Christian Belz

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; Not Available

    Wie tickt der Kunde? Welche Schritte unternimmt er, bis er seine Waren zur Kasse bringt? Wie läuft der Kaufprozess tatsächlich ab? Um Marketinginstrumente wirksam einzusetzen, braucht es Antworten auf diese Fragen. ?Reales Marketing? nimmt das Kaufverhalten von Kunden unter die Lupe. Es hilft, Muster in einem Kaufprozess zu erkennen und das Marketing... more...