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Advertising & Promotion

Most popular at the top

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 65.00

    'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK more...

  • Marketing Big Oilby Mark L. Robinson

    Palgrave Macmillan 2014; US$ 45.00

    Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. more...

  • Positioning: The Battle for Your Mindby Al Ries; Jack Trout

    McGraw-Hill Education 2001; US$ 16.95

    Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of... more...

  • Sensory Marketingby Bertil HultÚn; Niklas Broweus; Marcus van Dijk

    Palgrave Macmillan 2009; US$ 65.00

    The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. more...

  • Advertising and Societyby Carol J. Pardun

    Wiley 2013; US$ 41.95

    Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC)... more...

  • Advertising Media Planningby Larry D. Kelly; Donald W. Jugenheimer; Kim Bartel Sheehan

    Taylor and Francis 2015; US$ 59.95

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with... more...

  • Public Administration and Lawby Julia Beckett; Heidi O. Koenig

    Taylor and Francis 2015; US$ 44.95

    Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the contents of any standard administrative law textbook. Each of the book's main sections begins with introductory... more...

  • Global Taiwan: Building Competitive Strengths in a New International Economyby Suzanne Berger; Richard K. Lester

    Taylor and Francis 2015; US$ 59.95

    Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States, Japan, Europe, and other areas, the book analyzes the strengths and weaknesses of Taiwanese firms at a time when they face new competition... more...

  • Scientific Advertisingby Claude Hopkins

    The Floating Press 1923; US$ 7.95

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Mad Men and Bad Menby Sam Delaney

    Faber & Faber 2015; US$ 14.57

    From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to... more...