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Advertising & Promotion

Most popular at the top

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 27.10

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • Brandwashedby Martin Lindstrom

    Kogan Page 2012; US$ 16.26

    In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets. more...

  • Advertising Creativeby Tom Altstiel; Jean M. Grow

    SAGE Publications 2015; US$ 82.00

    Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...

  • Positioning: The Battle for Your Mind, 20th Anniversary Editionby Al Ries; Jack Trout

    McGraw-Hill Education 2000; US$ 20.00

    “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available... more...

  • Werbekonzeption und Briefingby Ralph E. Hartleben; Wolfram von Rhein

    Wiley 2007; US$ 55.00 US$ 49.50

    Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivit?ten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt f?r Kontakter oder Strategic Planner bei Agenturen oder auch f?r Consultants. Um diese Aufgabe professionell zu erf?llen, muss er/sie Gesch?ftsstrategien... more...

  • The Advertising Agency Businessby Eugene Hameroff

    McGraw-Hill Education 1998; US$ 46.00

    When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight... more...

  • The Bare Bones of Advertising Print Designby Robyn Blakeman

    Rowman & Littlefield Publishers 2004; US$ 35.00

    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated... more...

  • Instant Advertisingby Bradley Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 25.00

    From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world, millions... more...

  • My Life in Advertising and Scientific Advertisingby Claude Hopkins

    McGraw-Hill Education 1966; US$ 16.00

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. more...

  • Viral Marketing and Social Networksby Maria Petrescu

    Business Expert Press 2014; US$ 19.95

    Viral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit. This book offers an in-depth look at viralmarketing that includes a short overview of itshistory and evolution.The author provides a viral marketingtoolkit—exploring the use of each tool in socialmedia,... more...