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Advertising & Promotion

Most popular at the top

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 13.85

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • Market Planning Guide, 6Eby David H. Bangs

    Dearborn Trade Publishing 2002; US$ 22.95

    Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business. In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. more...

  • The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Businessby Timothy R. Pearson

    McGraw-Hill Education 2011; US$ 13.50

    6 strategic principles for reinventing your products, your services?and your company's future The digital age has completely transformed business?and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced?which may... more...

  • Pick Meby Nancy Vonk; Janet Kestin

    Wiley 2010; US$ 22.00

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned... more...

  • The End of Fashionby Teri Agins

    HarperCollins 2010; US$ 8.99

    The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion,... more...

  • Ice to the Eskimosby Jon Spoelstra

    HarperCollins 2009; US$ 13.99

    You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up... more...

  • Summary : Marketing Warfare - Al Ries & Jack Troutby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Al Ries and Jack Trout?s book: ?Marketing Warfare: How Corporations Are Applying Military Strategies to Business?. This summary of the ideas from Al Ries and Jack Trout?s book ?Marketing Warfare? shows how important it is for companies to stay ahead of their competitors in today?s overcrowded market. The authors explain how... more...

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; US$ 35.00

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 39.95

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...