The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
New to eBooks.com?Learn more
- Bestsellers - This Week
- Foreign Language Study
- Bestsellers - Last 6 months
- Graphic Books
- Health & Fitness
- Political Science
- Biography & Autobiography
- Psychology & Psychiatry
- Body Mind & Spirit
- House & Home
- Business & Economics
- Children's & Young Adult Fiction
- Juvenile Nonfiction
- Language Arts & Disciplines
- Crafts & Hobbies
- Science Fiction
- Current Events
- Literary Collections
- Literary Criticism
- Literary Fiction
- Social Science
- The Environment
- Sports & Recreation
- Family & Relationships
- Study Aids
- Folklore & Mythology
- Food and Wine
- Performing Arts
- True Crime
- Foreign Language Books
Most popular at the top
- Wiley 2010; US$ 50.00
Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts... more...
- Kogan Page 2012; US$ 49.95
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience,... more...
- Pearson Education 2012; US$ 19.99
Write great search-optimized, customer-optimized web copy! (No experience? No problem! ) † Need to put together a website? Or post to your company?s Facebook page? Or write a great Google AdWords ad? You know it?s important. Your image is at stake. Maybe a lot ofmoney, too. But you?re not a professional web copywriter. Where do... more...
- Little, Brown and Company 2006; US$ 9.99
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed... more...
- O'Reilly Media 2011; US$ 12.99
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google?s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. ... more...
- McGraw-Hill Education 2003; US$ 6.95
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this... more...
- The Floating Press 1923; US$ 7.95
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...
- Palgrave Macmillan 2007; US$ 14.99
Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. A business memoir and a practical guide to harnessing the power of disruption. more...
- Wiley 2007; US$ 55.00
Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitäten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt für Kontakter oder Strategic Planner bei Agenturen oder auch für Consultants. Um diese Aufgabe professionell zu erfüllen,... more...
- Springer 2011; US$ 69.99
Erfolgreiche ffentlichkeitsarbeit basiert auf der sorgf ltigen Planung und Ausf hrung von praxiserprobten Ma nahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen f r die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgef hrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten... more...