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Advertising & Promotion

Most popular at the top

  • Ambient Findabilityby Peter Morville

    O'Reilly Media 2009; US$ 23.99

    How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book... more...

  • Improve Your Copywriting: Teach Yourselfby Jonathan Gabay

    Hodder & Stoughton 2010; US$ 20.10

    Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...

  • Kellogg on Advertising and Mediaby Bobby J. Calder; Philip Kotler

    Wiley 2012; US$ 29.95

    In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online... more...

  • Hey, Whipple, Squeeze Thisby Luke Sullivan; Sam Bennett

    Wiley 2012; US$ 19.95

    The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories... more...

  • The Luxury Strategyby Jean-NoŽl Kapferer; Vincent Bastien

    Kogan Page 2012; US$ 49.95

    The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience,... more...

  • Marketing in Contextby Chris Hackley

    Palgrave Macmillan 2013; US$ 40.00

    The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. more...

  • The Tipping Pointby Malcolm Gladwell

    Little, Brown and Company 2006; US$ 9.99

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed... more...

  • The Creative Process Illustratedby W. Glenn Griffin; Deborah Morrison

    F+W Media 2010; US$ 25.00

    Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds... more...

  • Advertising to Childrenby Mark Blades; Caroline Oates; Fran Blumberg; Barrie Gunter

    Palgrave Macmillan 2014; US$ 105.00

    This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. more...

  • Selling the Invisibleby Harry Beckwith

    Grand Central Publishing 1999; US$ 10.99

    SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful... more...