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Advertising & Promotion

Most popular at the top

  • Brandjamby Marc Gobe

    Allworth Press 2010; US$ 24.95

    Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument? companies can use for jazzing up a brand—how design puts the face on the brand... more...

  • Ogilvy on Advertisingby David Ogilvy

    Knopf Doubleday Publishing Group 2013; US$ 14.99

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. more...

  • The Real Coke, the Real Storyby Thomas Oliver

    Random House Publishing Group 2013; US$ 11.99

    Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making. more...

  • ADVERTISING HANDBOOKby Helen Powell; Jonathan Hardy; Sarah Hawkin; Iain MacRury

    Taylor and Francis 2013; US$ 49.95

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their... more...

  • De-Marketingby Nigel Bradley; Jim Blythe

    Taylor and Francis 2013; US$ 53.95

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 10.99

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • One Great Insight Is Worth a Thousand Good Ideasby Phil Dusenberry

    Penguin Group US 2006; US$ 12.99

    "We Bring Good Things to Life" "It?s Not TV, It?s HBO" "Visa: It?s Everywhere You Want to Be" These aren?t just advertising slogans; they?re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea... more...

  • Successful Presenting in a Week: Teach Yourselfby David Brown

    Hodder & Stoughton 2012; US$ 6.99

    The ability to give a successful presentation is crucial to anyone who wants to advance their career. Written by David Brown, a leading expert on presenting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to get your audience to do what you want them to do. The highly motivational... more...

  • Write Persuasive Copy: Flashby Jonathan Gabay

    Hodder & Stoughton 2011; US$ 5.99

    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. more...

  • The Say It With Charts Complete Toolkitby Gene Zelazny

    McGraw-Hill Education 2006; US$ 59.95

    The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete... more...