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Advertising & Promotion

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  • From Those Wonderful Folks Who Gave You Pearl Harborby Jerry Della Femina

    Canongate Books 2010; US$ 10.82

    In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of adveritising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama MAD MEN. more...

  • Brutal Simplicity of Thoughtby Maurice Saatchi; M&C Saatchi

    St. Martin's Press 2013; US$ 19.99

    The principles of creativity in stunningly simple words and pictures by the man behind the world?s most successful advertising agency   How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day?   Simplicity looks easy. It's not. It's easier... more...

  • Brand Leadershipby David Aaker

    Simon & Schuster UK 2012; Not Available

    Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning... more...

  • Kotler On Marketingby Philip Kotler

    Simon & Schuster UK 2012; Not Available

    Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster UK 2012; Not Available

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying... more...

  • Brand Leadershipby David Aaker

    Simon & Schuster UK 2012; Not Available

    Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster UK 2012; Not Available

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying... more...

  • Principles of Advertisingby Monle Lee; Carla Johnson

    Taylor and Francis 2013; US$ 67.95

    Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the... more...

  • Practice of Public Relationsby Sam Black

    Taylor and Francis 2013; US$ 72.95

    Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...

  • How to do better creative workby Steve Harrison

    Pearson Education Limited 2010; US$ 21.34

    Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace.  Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.  In fact, you'll see that everyone plays a crucial role... more...