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Advertising & Promotion

Most popular at the top

  • Predatory Thinkingby Dave Trott

    Pan Macmillan 2013; US$ 11.00

    LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western... more...

  • The Real Coke, the Real Storyby Thomas Oliver

    Random House Publishing Group 2013; US$ 16.95

    Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making. more...

  • The Advertising Handbookby Helen Powell; Jonathan Hardy; Sarah Hawkin; Iain Macrury

    Taylor and Francis 2013; US$ 49.95

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their... more...

  • 10 Ways to Make Money in a Free Worldby Nicholas Lovell

    Penguin Books Ltd 2013; US$ 0.00

    A free ebook by Nicholas Lovell, author of The Curve Free is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while... more...

  • Demarketingby Nigel Bradley; Jim Blythe

    Taylor and Francis 2013; US$ 57.95

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot... more...

  • The PR Masterclassby Alex Singleton

    Wiley 2013; US$ 27.95 US$ 19.57

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 11.24

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • The Say It With Charts Complete Toolkitby Gene Zelazny

    McGraw-Hill Education 2006; US$ 62.00 US$ 50.84

    The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete... more...

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 52.00

    This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.  more...

  • Madboyby Richard Kirshenbaum; Jerry Della Femina

    Open Road Media 2011; US$ 14.99

    A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can?t... more...