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Advertising & Promotion

Most popular at the top

  • The Real Coke, the Real Storyby Thomas Oliver

    Random House Publishing Group 2013; US$ 16.95

    Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making. more...

  • De-Marketingby Nigel Bradley; Jim Blythe

    Taylor and Francis 2013; US$ 53.95

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot... more...

  • One Great Insight Is Worth a Thousand Good Ideasby Phil Dusenberry

    Penguin Group US 2006; US$ 12.99

    More information to be announced soon on this forthcoming title from Penguin USA more...

  • Successful Presenting in a Week: Teach Yourselfby David Brown

    Hodder & Stoughton 2012; US$ 6.99

    The ability to give a successful presentation is crucial to anyone who wants to advance their career. Written by David Brown, a leading expert on presenting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to get your audience to do what you want them to do. The highly motivational... more...

  • Write Persuasive Copy: Flashby Jonathan Gabay

    Hodder & Stoughton 2011; US$ 5.99

    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. more...

  • Advertising and a Democratic Pressby C. Edwin Baker

    Princeton University Press 2014; US$ 29.95

    In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with... more...

  • How Disruption Brought Orderby Jean-Marie Dru

    St. Martin's Press 2007; US$ 32.99

    The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption. more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 17.99

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • Provocateurby Anthony J. Cortese

    Rowman & Littlefield Publishers 2007; US$ 23.99

    In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements... more...

  • Social Communication in Advertisingby William Leiss; Stephen Kline; Sut Jhally; Jackie Botterill

    Taylor and Francis 2013; US$ 56.95

    Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities... more...