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Advertising & Promotion

Most popular at the top

  • Primalbrandingby Patrick Hanlon

    Free Press 2006; Not Available

    In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers... more...

  • Sport Marketingby Paul Blakey

    SAGE Publications 2011; US$ 38.00

    An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing. more...

  • Contextual Pricing: The Death of List Price and the New Market Realityby Robert Docters; Michael Barzelay; John G. Hanson; Cecilia Nguyen

    McGraw-Hill Education 2011; US$ 32.00

    This book explains how to make the switch from traditional list price to the superior method of contextual pricing for increased revenue and higher profits. more...

  • 101 Ways to Market Your Businessby Andrew Griffiths

    Allen & Unwin 2007; US$ 22.68

    Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps... more...

  • Advertising and the Mind of the Consumerby Max Sutherland

    Allen & Unwin 2009; US$ 36.32

    Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...

  • Counterintuitive Marketingby Peter C. Krieg; Kevin J. Clancy

    Free Press 2001; Not Available

    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive... more...

  • Primalbrandingby Patrick Hanlon

    Free Press 2006; Not Available

    In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers... more...

  • Marketing to Generation Xby Karen Ritchie

    Free Press 2002; Not Available

    As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel.... more...

  • Simplicity Marketingby Steven M. Cristol; Peter Sealey

    Free Press 2001; Not Available

    For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions... more...

  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketingby Mark Schaefer

    McGraw-Hill Education 2012; US$ 25.00

    Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world?s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz,... more...