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Advertising & Promotion

Most popular at the top

  • Twitter is Not a Strategyby Tom Doctoroff

    St. Martin's Press 2014; US$ 6.79

    A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement more...

  • Madboyby Richard Kirshenbaum; Jerry Della Femina

    Open Road Media 2011; US$ 14.99

    A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t... more...

  • Customer Relationship Managementby Kristin L. Anderson; Carol J. Kerr

    McGraw-Hill Education 2001; US$ 18.00

    This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective,... more...

  • The Early Advertising Scene (RLE Marketing)by Harden B. Leachman

    Taylor and Francis 2014; US$ 47.95

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices... more...

  • Advertising for Account Holders (RLE Marketing)by Nigel Linacre

    Taylor and Francis 2014; US$ 47.95

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client... more...

  • Engaging Customers Using Big Databy Arvind Sathi

    Palgrave Macmillan 2014; US$ 30.00

    Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. more...

  • Mad Men & Bad Menby Sam Delaney

    Faber & Faber 2015; US$ 12.49

    From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose... more...

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 54.95

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...

  • Copy, Copy, Copyby Mark Earls; John V. Willshire

    Wiley 2015; US$ 40.00 US$ 34.99

    THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution,... more...

  • Public Administration and Lawby Julia Beckett; Heidi O. Koenig

    Taylor and Francis 2015; US$ 47.95

    Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the contents of any standard administrative law textbook. Each of the book's main sections begins with introductory... more...