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- Taylor and Francis 2016; US$ 160.00
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising... more...
- Elsevier Science 2014; US$ 31.95
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry.... more...
- Electronic & Database Publishing, Inc. 2006; US$ 19.95
In the Age of Google, speed dating, and ever-shorter attention spans, Sam Allman is an expert in a vital life skill: how to create meaningful human contact. In his book Heart & Mind Selling the acclaimed 'Sales Love Doctor' shows readers how to significantly increase sales and retain customers by learning how to connect with their emotions... more...
- Free Press 1999; US$ 30.00
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...
- Faber & Faber 2015; US$ 14.57
<p>From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? </p><p>... more...
- Open Road Media 2011; US$ 14.99
A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can?t... more...
- Wiley 2011; US$ 55.00
A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs... more...
- Taylor and Francis 2013; US$ 55.95
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on... more...
- Kogan Page 2011; US$ 65.00
Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources. more...