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Advertising & Promotion

Most popular at the top

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 11.24

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • The Say It With Charts Complete Toolkitby Gene Zelazny

    McGraw-Hill Education 2006; US$ 62.00

    The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete... more...

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 52.00

    This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.  more...

  • Twitter is Not a Strategyby Tom Doctoroff

    St. Martin's Press 2014; US$ 18.90

    A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement more...

  • Customer Relationship Managementby Kristin Anderson; Carol Kerr

    McGraw-Hill Education 2001; US$ 18.00

    This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective,... more...

  • The Early Advertising Scene (RLE Marketing)by Harden B. Leachman

    Taylor and Francis 2014; US$ 47.95

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices... more...

  • Advertising for Account Holders (RLE Marketing)by Nigel Linacre

    Taylor and Francis 2014; US$ 47.95

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner?s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client... more...

  • Engaging Customers Using Big Databy Arvind Sathi

    Palgrave Macmillan 2014; US$ 30.00

    Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. more...

  • Mad Men & Bad Menby Sam Delaney

    Faber & Faber 2015; US$ 12.49

    From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose... more...

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 54.95

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...