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Advertising & Promotion

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  • Contextual Pricing: The Death of List Price and the New Market Realityby Robert Docters; Michael Barzelay; John G. Hanson; Cecilia Nguyen

    McGraw-Hill Education 2011; US$ 32.00

    This book explains how to make the switch from traditional list price to the superior method of contextual pricing for increased revenue and higher profits. more...

  • 101 Ways to Market Your Businessby Andrew Griffiths

    Allen & Unwin 2007; US$ 22.68

    Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps... more...

  • Advertising and the Mind of the Consumerby Max Sutherland

    Allen & Unwin 2009; US$ 36.32

    Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...

  • Counterintuitive Marketingby Peter C. Krieg; Kevin J. Clancy

    Free Press 2001; Not Available

    Contents Preface SECTION I Revolutionaries, Pioneers, and Cowboys: How Testosterone Drives American Business 1 Strategic Plan Your Way to Nowhere 2 Driving Growth: The Little Engine That Could 3 Testosterone Decision-making: The Manly Way to Screw Up 4 Warning: Commonsensical Research Can Be Dangerous to Your Career SECTION II Counterintuitive... more...

  • Simplicity Marketingby Steven M. Cristol; Peter Sealey

    Free Press 2001; Not Available

    Frank Cespedes, Managing Partner The Center for Executive Development, and author of Concurrent Marketing Clutter and noise have made old consumer marketing rules obsolete. Simplicity Marketing will be required reading at companies selling online and for all managers concerned with marketing strategy. more...

  • Marketing to Generation Xby Karen Ritchie

    Free Press 2002; Not Available

    As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel.... more...

  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketingby Mark Schaefer

    McGraw-Hill Education 2012; US$ 25.00

    "This book is a pathfinding contribution on how social media platforms are reconstructing the traditional concept of influence. Schaefer demonstrates that the world of social media has enormous consequences (opportunities and problems) for people and organizations that seek online power and influence. The book is supercharged with examples, interviews,... more...

  • Brand New Worldby Max Lenderman

    HarperCollins Canada 2010; Not Available

    To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand.... more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; Not Available

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...

  • From Those Wonderful Folks Who Gave You Pearl Harborby Jerry Della Femina

    Canongate Books 2010; US$ 12.46

    In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of adveritising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama MAD MEN. more...