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Advertising & Promotion

Most popular at the top

  • Advertising A New Approach (RLE Advertising)by Walter Taplin

    Taylor and Francis 2013; US$ 47.95

    Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the... more...

  • Werbung mit Musikby Jürgen Tauchnitz

    Physica-Verlag HD 2013; US$ 38.20

    Das Buch gibt einen umfassenden Überblick über den Einsatz, die Gestaltung und vorliegende Forschungsbefunde von Musik in der Hörfunk- und Fernsehwerbung. Im Vordergrund der Betrachtung stehen dabei die kommunikativen Möglichkeiten von Hintergrundmusik zur Marken-Positionierung weitgehend homogener Konsumgüter bei schwach involvierten Konsumenten.... more...

  • Predatory Thinkingby Dave Trott

    Pan Macmillan 2013; US$ 11.40

    LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western... more...

  • The Real Coke, the Real Storyby Thomas Oliver

    Random House Publishing Group 2013; US$ 16.95

    Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making. more...

  • The Advertising Handbookby Helen Powell; Jonathan Hardy; Sarah Hawkin; Iain Macrury

    Taylor and Francis 2013; US$ 49.95

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their... more...

  • 10 Ways to Make Money in a Free Worldby Nicholas Lovell

    Penguin Books Ltd 2013; US$ 0.00

    Free is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans. So how can you embrace... more...

  • Demarketingby Nigel Bradley; Jim Blythe

    Taylor and Francis 2013; US$ 57.95

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 11.24

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • The PR Masterclassby Alex Singleton

    Wiley 2013; US$ 27.95 US$ 24.50

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest... more...

  • The Say It With Charts Complete Toolkitby Gene Zelazny

    McGraw-Hill Education 2006; US$ 62.00

    The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete... more...