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Advertising & Promotion

Most popular at the top

  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketingby Mark Schaefer

    McGraw-Hill Education 2012; US$ 25.00

    "This book is a pathfinding contribution on how social media platforms are reconstructing the traditional concept of influence. Schaefer demonstrates that the world of social media has enormous consequences (opportunities and problems) for people and organizations that seek online power and influence. The book is supercharged with examples, interviews,... more...

  • Brand New Worldby Max Lenderman

    HarperCollins Canada 2010; Not Available

    To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand.... more...

  • From Those Wonderful Folks Who Gave You Pearl Harborby Jerry Della Femina

    Canongate Books 2010; US$ 12.46

    In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of adveritising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama MAD MEN. more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; Not Available

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...

  • Brutal Simplicity of Thoughtby Maurice Saatchi; M&C Saatchi

    St. Martin's Press 2013; US$ 19.99

    The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to... more...

  • The Complete Guide to Book Publicityby Jodee Blanco

    Allworth Press 2004; US$ 19.95

    Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market,... more...

  • Kotler On Marketingby Philip Kotler

    Simon & Schuster UK 2012; Not Available

    Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster UK 2012; Not Available

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying... more...

  • Brand Leadershipby David A. Aaker; Erich Joachimsthaler

    Simon & Schuster UK 2012; Not Available

    Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster UK 2012; Not Available

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying... more...