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Most popular at the top
- Transworld 2014; US$ 12.68
All Dave Roberts ever wanted to do (apart from collect football programmes) was to work in advertising. More specifically, to work for the world's best advertising agency, Saatchi and Saatchi. There was just one problem. Even when he managed to persuade someone to employ him, Dave's copywriting assignments were mainly for second hand car dealers and... more...
- Taylor and Francis 2013; US$ 47.95
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905. more...
- Taylor and Francis 2013; US$ 47.95
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the... more...
- Physica-Verlag HD 2013; US$ 40.58
Das Buch gibt einen umfassenden Überblick über den Einsatz, die Gestaltung und vorliegende Forschungsbefunde von Musik in der Hörfunk- und Fernsehwerbung. Im Vordergrund der Betrachtung stehen dabei die kommunikativen Möglichkeiten von Hintergrundmusik zur Marken-Positionierung weitgehend homogener Konsumgüter bei schwach involvierten Konsumenten.... more...
- Pan Macmillan 2013; US$ 11.67
LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western... more...
- Taylor and Francis 2013; US$ 49.95
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their... more...
- Penguin Books Ltd 2013; US$ 0.00
A free ebook by Nicholas Lovell, author of The Curve Free is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while... more...
- Taylor and Francis 2013; US$ 57.95
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot... more...
- HarperCollins 2009; US$ 11.24
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...