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Advertising & Promotion

Most popular at the top

  • Hey, Whipple, Squeeze Thisby Luke Sullivan

    Wiley 2008; US$ 19.95

    In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll... more...

  • Kotler On Marketingby Philip Kotler

    Simon & Schuster UK 2012; Not Available

    Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there... more...

  • The New Positioning: The Latest on the World's #1 Business Strategyby Jack Trout

    McGraw-Hill Education 1997; US$ 12.95

    In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. more...

  • Accelerated Project Managementby James Lewis; Louis Wong

    McGraw-Hill Education 2004; US$ 21.95

    Speed-to-market is the most critical factor determining the success of new products. James Lewis and Louis Wong, one of today's most accomplished project management author teams, discuss often-overlooked principles that can make the difference in the never-ending race to be first and best. They give project managers, engineers, and top-level decision... more...

  • AdValueby Leslie Butterfield

    Taylor and Francis 2012; US$ 49.95

    Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual... more...

  • Advertising and Consumer Behaviourby Himanshu Pant

    ABD Publishers 2007; US$ 40.00

    For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...

  • Launchby Jeff Walker

    Touchstone 2014; US$ 17.99

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Launchby Jeff Walker

    Touchstone 2014; Not Available

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Launchby Jeff Walker

    Touchstone 2014; Not Available

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Words that Sell, Revised and Expanded Editionby Richard Bayan

    McGraw-Hill Education 2006; US$ 16.95

    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition... more...