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Advertising & Promotion

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  • The Rebel Sellby Joseph Heath; Andrew Potter

    HarperCollins Canada 2010; US$ 15.99

    With the popularity of Michael Moore, Adbusters magazine and Naomi Klein?s No Logo , it?s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and... more...

  • Trojanisches Marketing® IIby Roman Anlanger; Wolfgang A. Engel

    Haufe Lexware Verlag 2013; US$ 27.76

    Hauptbeschreibung Die Autoren entwickeln ihr Erfolgsrezept weiter und zeigen, wie sich mit kleinen Budgets große Marketingwirkung erzielen lässt. Sie entwickeln mit Kreativität trojanische Ideen und zeigen Ihnen, wie Sie mit Cleverness Aufmerksamkeit und Konsumwünsche wecken. Nachdem der Bestseller "Trojanisches Marketing®" das innovative Vermarktungskonzept... more...

  • The Bare Bones of Advertising Print Designby Robyn Blakeman

    Rowman & Littlefield Publishers 2004; US$ 28.99

    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated... more...

  • My Life in Advertising and Scientific Advertisingby Claude Hopkins

    McGraw-Hill Education 1966; US$ 14.95

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. more...

  • Instant Advertisingby Bradley Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 22.00

    Bradley J. Sugars is a world-renowned entrepreneur, author, and business coach who has helped nearly a million clients around the world find business success. Brad is the founder of Action International , a global network of business coaches with nearly 1000 offices worldwide. Brad and the Action International team have refined over 500 business... more...

  • Viral Marketing and Social Networksby Maria Petrescu

    Business Expert Press 2014; US$ 19.95

    Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit?exploring the use of each tool in social media,... more...

  • Herding Catsby Andrew Rohm; Michael Weiss

    Business Expert Press 2014; US$ 19.95

    One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so... more...

  • Ogilvy on Advertisingby David Ogilvy

    Carlton Books Ltd 2007; Not Available

    A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. more...

  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketingby Shane Atchison; Jason Burby

    McGraw-Hill Education 2015; US$ 30.00

    In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn?t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE?s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital... more...

  • A Beginner's Guide to Mobile Marketingby Karen Mishra; Molly Garris

    Business Expert Press 2014; US$ 19.95

    This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner?s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones... more...