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Advertising & Promotion

Most popular at the top

  • Business Communicationby Peter Hartley; Peter Chatterton

    Taylor and Francis 2015; US$ 58.95

    Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes... more...

  • American Foreign Policy Since the Vietnam Warby Richard A Melanson

    Taylor and Francis 2015; US$ 49.95

    This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presidents Nixon, Carter, Reagan, Bush I, Clinton, and Bush... more...

  • How Disruption Brought Orderby J. Dru

    Palgrave Macmillan 2007; US$ 14.99

    Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. A business memoir and a practical guide to harnessing the power of disruption. more...

  • Public Relationsby Stephanie Grupe

    Springer 2011; US$ 69.99

    Erfolgreiche ffentlichkeitsarbeit basiert auf der sorgf ltigen Planung und Ausf hrung von praxiserprobten Ma nahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen f r die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgef hrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten... more...

  • The Advertising Agency Businessby Eugene Hameroff

    McGraw-Hill Education 1998; US$ 43.00

    When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight... more...

  • The Rebel Sellby Joseph Heath; Andrew Potter

    HarperCollins Canada 2010; US$ 15.99

    With the popularity of Michael Moore, Adbusters magazine and Naomi Klein?s No Logo , it?s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and... more...

  • Trojanisches Marketing® IIby Roman Anlanger; Wolfgang A. Engel

    Haufe Lexware Verlag 2013; US$ 28.22

    Hauptbeschreibung Die Autoren entwickeln ihr Erfolgsrezept weiter und zeigen, wie sich mit kleinen Budgets große Marketingwirkung erzielen lässt. Sie entwickeln mit Kreativität trojanische Ideen und zeigen Ihnen, wie Sie mit Cleverness Aufmerksamkeit und Konsumwünsche wecken. Nachdem der Bestseller "Trojanisches Marketing®" das innovative Vermarktungskonzept... more...

  • The Bare Bones of Advertising Print Designby Robyn Blakeman

    Rowman & Littlefield Publishers 2004; US$ 28.99

    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated... more...

  • My Life in Advertising and Scientific Advertisingby Claude Hopkins

    McGraw-Hill Education 1966; US$ 14.95

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. more...

  • Instant Advertisingby Bradley Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 22.00

    From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world,... more...