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Advertising & Promotion

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  • Summary : The Ultimate Marketing Plan - Dan Kennedyby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message And Deliver It To The Right Prospects". This summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the... more...

  • Werbekonzeption und Briefingby Ralph Erik Hartleben; Wolfram von Rhein

    Wiley 2007; US$ 55.00

    Werbe- oder Kommunikationsberater in Unternehmen, Kontakter oder Strategic Planner in Agenturen oder Consultants müssen Geschäftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht umsetzen und daraus Entscheidungen zur Kommunikation konsistent ableiten. Unterstützt durch eine Fülle von Beispielen präsentiert dieses Buch einen praxisbewährten... more...

  • The Advertising Agency Businessby Eugene Hameroff

    McGraw-Hill Education 1998; US$ 46.00

    When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight... more...

  • The Bare Bones of Advertising Print Designby Robyn Blakeman

    Rowman & Littlefield Publishers 2004; US$ 31.99

    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated... more...

  • My Life in Advertising and Scientific Advertisingby Claude Hopkins

    McGraw-Hill Education 1966; US$ 14.95

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. more...

  • Instant Advertisingby Bradley Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 25.00

    From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world, millions... more...

  • Viral Marketing and Social Networksby Maria Petrescu

    Business Expert Press 2014; US$ 19.95

    Viral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit. This book offers an in-depth look at viralmarketing that includes a short overview of itshistory and evolution.The author provides a viral marketingtoolkit?exploring the use of each tool in socialmedia,... more...

  • Herding Catsby Andrew Rohm; Michael Weiss

    Business Expert Press 2014; US$ 19.95

    One of the top marketing challenges that marketing managersand executives face today is to better understand social mediaand its promise as a marketing platform. The social media ecosystem,including traditional platforms such as Facebook andTwitter and upstarts such as Instagram and Snapchat, haveevolved significantly over the past 10 years; so much... more...

  • Ogilvy on Advertisingby David Ogilvy

    Carlton Books Ltd 2007; Not Available

    A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. more...

  • A Beginner's Guide to Mobile Marketingby Karen Mishra; Molly Garris

    Business Expert Press 2014; US$ 19.95

    This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner?s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones... more...