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Advertising & Promotion

Most popular at the top

  • Decoding Advertisementsby Judith Williamson

    Marion Boyars 1978; US$ 17.49

    Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating... more...

  • Selling the Invisibleby Harry Beckwith

    Grand Central Publishing 1999; US$ 10.99

    SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful... more...

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 65.00

    'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK more...

  • Advertising Account Planningby D. W. Jugenheimer; L. D. Kelley

    Taylor and Francis 2014; US$ 59.95

    Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression more...

  • Social Media Branding For Small Businessby Robert Davis

    Business Expert Press 2014; US$ 19.95

    Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities. It provides a starting point, as one of the biggest issues for small businesses is where to start. Social Media Branding For Small Businesses provides... more...

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 125.00

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...

  • The Global Advertising Regulation Handbookby Mary Alice Shaver; Soontae An

    Taylor and Francis 2014; US$ 54.95

    Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the... more...

  • Advertising and Violenceby Nora J. Rifon; Marla B Royne; Les Carlson

    Taylor and Francis 2014; US$ 49.95

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current... more...

  • Scientific Advertisingby Claude Hopkins

    The Floating Press 1923; US$ 7.95

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Twitter is Not a Strategyby Tom Doctoroff

    St. Martin's Press 2014; US$ 27.99

    A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement more...