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- Wiley 2007; US$ 55.00
Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitäten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt für Kontakter oder Strategic Planner bei Agenturen oder auch für Consultants. Um diese Aufgabe professionell zu erfüllen,... more...
- Springer 2011; US$ 69.99
Erfolgreiche ffentlichkeitsarbeit basiert auf der sorgf ltigen Planung und Ausf hrung von praxiserprobten Ma nahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen f r die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgef hrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten... more...
- McGraw-Hill Education 1998; US$ 43.00
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight... more...
- HarperCollins Canada 2010; US$ 15.99
With the popularity of Michael Moore, Adbusters magazine and Naomi Klein?s No Logo , it?s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and... more...
- Constable & Robinson 2004; US$ 5.82
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market,... more...
- McGraw-Hill Education 1966; US$ 14.95
This volume contains the author's two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising. more...
- McGraw-Hill Education 2005; US$ 17.95
From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world,... more...
- Business Expert Press 2014; US$ 19.95
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit?exploring the use of each tool in social media,... more...
- Palgrave Macmillan 2014; US$ 45.00
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. more...
- Rowman & Littlefield Publishers 2004; US$ 28.99
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated... more...