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Advertising & Promotion

Most popular at the top

  • Ogilvy on Advertisingby David Ogilvy

    Carlton Books Ltd 2007; Not Available

    A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. more...

  • A Beginner's Guide to Mobile Marketingby Karen Mishra; Molly Garris

    Business Expert Press 2014; US$ 19.95

    This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner?s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones... more...

  • Social Content Marketing for Entrepreneursby James M. Barry

    Business Expert Press 2014; US$ 19.95

    This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive... more...

  • Advertising Media Planningby Larry D. Kelly; Donald W. Jugenheimer; Kim Bartel Sheehan

    Taylor and Francis 2015; US$ 59.95

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with... more...

  • Presentation Skillsby Michael Weiss

    Business Expert Press 2015; US$ 29.95

    The popularity of the TED talk has raised the bar for public speaking and presentations. Audiences expect to be educated, inspired and engaged whether they are sitting in a conference room or an auditorium. Yet too often presenters lack the skills to take command and deliver persuasive and entertaining pitches and presentations. The audience is the... more...

  • Hey, Whipple, Squeeze Thisby Luke Sullivan; Edward Boches

    Wiley 2016; US$ 25.00 US$ 21.99

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This† has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving,... more...

  • The Connected Consumerby Dinesh Kumar

    Business Expert Press 2015; US$ 29.95

    Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today’s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in... more...

  • Mobile Commerceby Esther Swilley

    Business Expert Press 2015; US$ 29.95

    Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What... more...

  • 98% Pure Potatoby John Griffiths; Tracey Follows

    Random House 2016; US$ 36.65

    The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It was a golden era of advertising, partly because the campaigns seemed to connect with... more...

  • Persuasion Ethics Todayby Margaret Duffy; Esther Thorson

    Taylor and Francis 2015; US$ 65.95

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today?s media landscape, and issues of regulation, privacy, and convenience... more...