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Advertising & Promotion

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  • Werbekonzeption und Briefingby Ralph Erik Hartleben; Wolfram von Rhein

    Wiley 2007; US$ 55.00

    Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitäten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt für Kontakter oder Strategic Planner bei Agenturen oder auch für Consultants. Um diese Aufgabe professionell zu erfüllen,... more...

  • Public Relationsby Stephanie Grupe

    Springer 2011; US$ 69.99

    Erfolgreiche ffentlichkeitsarbeit basiert auf der sorgf ltigen Planung und Ausf hrung von praxiserprobten Ma nahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen f r die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgef hrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten... more...

  • The Advertising Agency Businessby Eugene Hameroff

    McGraw-Hill Education 1998; US$ 43.00

    When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight... more...

  • The Rebel Sellby Joseph Heath; Andrew Potter

    HarperCollins Canada 2010; US$ 15.99

    With the popularity of Michael Moore, Adbusters magazine and Naomi Klein?s No Logo , it?s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and... more...

  • The Complete Guide to Book Publicityby Jodee Blanco

    Constable & Robinson 2004; US$ 5.82

    Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market,... more...

  • Viral Marketing and Social Networksby Maria Petrescu

    Business Expert Press 2014; US$ 19.95

    Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit?exploring the use of each tool in social media,... more...

  • Marketing Big Oilby Mark L. Robinson

    Palgrave Macmillan 2014; US$ 45.00

    Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. more...

  • The Bare Bones of Advertising Print Designby Robyn Blakeman

    Rowman & Littlefield Publishers 2004; US$ 28.99

    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated... more...

  • Why Marketing to Women Doesn't Workby Jenny Darroch

    Palgrave Macmillan 2014; US$ 35.00

    This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. more...

  • Trojanisches Marketing® IIby Roman Anlanger; Wolfgang A. Engel

    Haufe Lexware Verlag 2013; US$ 33.84

    Hauptbeschreibung Die Autoren entwickeln ihr Erfolgsrezept weiter und zeigen, wie sich mit kleinen Budgets große Marketingwirkung erzielen lässt. Sie entwickeln mit Kreativität trojanische Ideen und zeigen Ihnen, wie Sie mit Cleverness Aufmerksamkeit und Konsumwünsche wecken. Nachdem der Bestseller "Trojanisches Marketing®" das innovative Vermarktungskonzept... more...