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Advertising & Promotion

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  • Summary: Bottom-Up Marketing - Al Ries and Jack Troutby BusinessNews Publishing

    Primento Digital 2013; US$ 5.99

    Complete summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building A Tactic Into A Powerful Strategy". This summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and... more...

  • Summary : The Referral Engine - John Jantschby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself". This summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author... more...

  • Summary : Repositioning - Jack Trout with Steve Rivkinby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis". This summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers ? the process of creating mental... more...

  • Summary : The Ultimate Marketing Plan - Dan Kennedyby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message And Deliver It To The Right Prospects". This summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the... more...

  • Summary: Positioning: The Battle for Your Mind - Al Ries and Jack Troutby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning... more...

  • Summary : Inbound Marketing - Brian Halligan and Dharmesh Shahby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording... more...

  • Hey, Whipple, Squeeze Thisby Luke Sullivan; Edward Boches

    Wiley 2016; US$ 25.00

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This  has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving,... more...

  • Branding Masculinityby Elizabeth C. Hirschman

    Taylor and Francis 2016; US$ 54.95

    Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...

  • Scientific Advertisingby Claude Hopkins

    The Floating Press 1923; US$ 7.95

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • 98% Pure Potatoby John Griffiths; Tracey Follows

    Random House 2016; US$ 39.98

    From the late 1960s, advertising pioneers like Stephen King at JWT and Stanley Pollitt at BMP delved deep into the minds of consumers to build some of the UK's most famous brands: the Andrex Puppy, the Sugar Puffs Honey Monster, the Smash Martians. 98% Pure Potato is the untold history of those real-life Mad Men (and women) who first brought consumers... more...