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Advertising & Promotion

Most popular at the top

  • Mobile Commerceby Esther Swilley

    Business Expert Press 2015; US$ 29.95

    Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What... more...

  • 98% Pure Potatoby John Griffiths; Tracey Follows

    Random House 2016; US$ 36.65

    The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It was a golden era of advertising, partly because the campaigns seemed to connect with... more...

  • Persuasion Ethics Todayby Margaret Duffy; Esther Thorson

    Taylor and Francis 2015; US$ 59.95

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today?s media landscape, and issues of regulation, privacy, and convenience... more...

  • The Blueprint for Strategic Advertisingby Margo Berman

    Taylor and Francis 2016; US$ 49.95

    The Blueprint for Strategic Advertising ?s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business... more...

  • The Sales Advantageby Dale Carnegie; J. Oliver Crom; Michael A. Crom

    Free Press 2003; US$ 19.99

    Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale CarnegieŽ sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn... more...

  • Counterintuitive Marketingby Peter C. Krieg; Kevin J. Clancy

    Free Press 2001; US$ 23.95

    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive... more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 11.99

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • Kotler On Marketingby Philip Kotler

    Free Press 1999; US$ 17.99

    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...

  • Brand New Brand Thinkingby Merry Baskin; Mark Earls

    Kogan Page 2002; US$ 39.06

    The way the advertising industry operates has changed hugely in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books... more...

  • Brand Leadershipby Erich Joachimsthaler; David A. Aaker

    Free Press 2009; US$ 23.95

    Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution?brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management... more...