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Advertising & Promotion

Most popular at the top

  • Persuasion Ethics Todayby Margaret Duffy; Esther Thorson

    Taylor and Francis 2015; US$ 59.95

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today?s media landscape, and issues of regulation, privacy, and convenience... more...

  • The Blueprint for Strategic Advertisingby Margo Berman

    Taylor and Francis 2016; US$ 49.95

    The Blueprint for Strategic Advertising ?s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business... more...

  • Kotler On Marketingby Philip Kotler

    Free Press 1999; US$ 17.99

    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...

  • The Sales Advantageby Dale Carnegie; J. Oliver Crom; Michael A. Crom

    Free Press 2003; US$ 19.99

    Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale CarnegieŽ sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn... more...

  • Brand New Brand Thinkingby Merry Baskin; Mark Earls

    Kogan Page 2002; US$ 39.06

    The way the advertising industry operates has changed hugely in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books... more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 11.99

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • Counterintuitive Marketingby Peter C. Krieg; Kevin J. Clancy

    Free Press 2001; US$ 23.95

    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive... more...

  • Brand Leadershipby Erich Joachimsthaler; David A. Aaker

    Free Press 2009; US$ 23.95

    Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution?brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management... more...

  • Market Planning Guide, 6Eby David H. Bangs

    Dearborn Trade Publishing 2002; US$ 22.95

    Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business. In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. more...

  • Sales Don?t Just Happenby Stephan Schiffman

    Dearborn Trade Publishing 2002; US$ 15.95

    Today's economy makes for a tough selling environment. That shouldn't scare salespeople into holding hands with indecisive prospects, coaxing them along just because they haven't said "no". In fact, says Stephan Schiffman, a respected sales prospecting expert, they should be doing just the opposite. more...