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Advertising & Promotion

Most popular at the top

  • Hey, Whipple, Squeeze Thisby Luke Sullivan; Edward Boches

    Wiley 2016; US$ 25.00 US$ 21.99

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This  has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving,... more...

  • The Connected Consumerby Dinesh Kumar

    Business Expert Press 2015; US$ 29.95

    Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in... more...

  • Mobile Commerceby Esther Swilley

    Business Expert Press 2015; US$ 29.95

    Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What... more...

  • 98% Pure Potatoby John Griffiths; Tracey Follows

    Random House 2016; US$ 36.65

    The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It was a golden era of advertising, partly because the campaigns seemed to connect with... more...

  • Persuasion Ethics Todayby Margaret Duffy; Esther Thorson

    Taylor and Francis 2015; US$ 65.95

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience... more...

  • The Blueprint for Strategic Advertisingby Margo Berman

    Taylor and Francis 2016; US$ 49.95

    The Blueprint for Strategic Advertising ’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business... more...

  • Email Marketing in a Digital Worldby Richard C. Hanna; Scott D. Swain; Jason Smith

    Business Expert Press 2015; US$ 29.95

    Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more... more...

  • Strategic Social Mediaby L. Meghan Mahoney; Tang Tang

    Wiley 2016; US$ 44.95 US$ 38.96

    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also... more...

  • R U #SoLoMo Ready?by Stavros Papakonstantinidis; Athanasios Poulis; Prokopis Theodoridis

    Business Expert Press 2016; US$ 29.95

    In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are rapidly moving between channels and platforms, which is why marketers are finding it so difficult... more...

  • Fostering Brand Community Through Social Mediaby William F. Jr. Humphrey; Debra A. Laverie; Shannon B. Rinaldo

    Business Expert Press 2016; US$ 29.95

    This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss... more...