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Advertising & Promotion

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  • Ogilvy on Advertisingby David Ogilvy

    Carlton Books Ltd 2007; Not Available

    A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. more...

  • A Beginner's Guide to Mobile Marketingby Karen Mishra; Molly Garris

    Business Expert Press 2014; US$ 19.95

    This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner?s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones... more...

  • Social Content Marketing for Entrepreneursby James M. Barry

    Business Expert Press 2014; US$ 19.95

    This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive... more...

  • The Loyalty Leap For B2Bby Bryan Pearson

    Penguin Canada 2013; US$ 5.99

    The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson?s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations... more...

  • Global Marketing and Advertisingby Marieke de Mooij

    SAGE Publications 2009; US$ 64.00

    The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter. more...

  • Brand Vinciby Pavan Padaki

    Bloomsbury Publishing 2015; US$ 9.99

    Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based... more...

  • Presentation Skillsby Michael Weiss

    Business Expert Press 2015; US$ 29.95

    The popularity of the TED talk has raised the bar for public speaking and presentations. Audiences expect to be educated, inspired and engaged whether they are sitting in a conference room or an auditorium. Yet too often presenters lack the skills to take command and deliver persuasive and entertaining pitches and presentations. The audience is the... more...

  • Hey, Whipple, Squeeze Thisby Luke Sullivan

    Wiley 2016; US$ 25.00

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This  has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving,... more...

  • The Connected Consumerby Dinesh Kumar

    Business Expert Press 2015; US$ 29.95

    Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today’s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in... more...

  • Pandeymoniumby Piyush Pandey

    Penguin Books Ltd 2015; US$ 25.48

    What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work?You?ve seen most of the things that Piyush Pandey has seen in his life. You?ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes... more...