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Advertising & Promotion

Most popular at the top

  • Global Marketing and Advertisingby Marieke de Mooij

    SAGE Publications 2009; US$ 64.00

    The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter. more...

  • Brand Vinciby Pavan Padaki

    Bloomsbury Publishing 2015; US$ 10.99

    more...

  • Sales Geniusby Graham Jones

    Hodder & Stoughton 2015; US$ 16.57

    The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge... more...

  • Sales Geniusby Graham Jones

    Hodder & Stoughton 2015; Not Available

    The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge... more...

  • The Loyalty Leap For B2Bby Bryan Pearson

    Penguin Canada 2013; US$ 5.99

    The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson?s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations... more...

  • Werbekonzeption und Briefingby Ralph Erik Hartleben; Wolfram von Rhein

    Wiley 2007; US$ 55.00

    Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitäten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt für Kontakter oder Strategic Planner bei Agenturen oder auch für Consultants. Um diese Aufgabe professionell zu erfüllen,... more...

  • Kotler On Marketingby Philip Kotler

    Free Press 1999; US$ 30.00

    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 12.99

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • Counterintuitive Marketingby Peter C. Krieg; Kevin J. Clancy

    Free Press 2001; US$ 23.95

    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive... more...

  • Brand New Brand Thinkingby Merry Baskin; Mark Earls

    Kogan Page 2002; US$ 39.06

    The way the advertising industry operates has changed hugely in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books... more...