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Advertising & Promotion

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  • Werbekonzeption und Briefingby Ralph Erik Hartleben; Wolfram von Rhein

    Wiley 2007; US$ 55.00

    Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitäten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt für Kontakter oder Strategic Planner bei Agenturen oder auch für Consultants. Um diese Aufgabe professionell zu erfüllen,... more...

  • Public Relationsby Stephanie Grupe

    Springer 2011; US$ 69.99

    Erfolgreiche ffentlichkeitsarbeit basiert auf der sorgf ltigen Planung und Ausf hrung von praxiserprobten Ma nahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen f r die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgef hrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten... more...

  • The Rebel Sellby Joseph Heath; Andrew Potter

    HarperCollins Canada 2010; US$ 15.99

    With the popularity of Michael Moore, Adbusters magazine and Naomi Klein?s No Logo , it?s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and... more...

  • The Complete Guide to Book Publicityby Jodee Blanco

    Constable & Robinson 2004; US$ 5.82

    Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market,... more...

  • Trojanisches Marketing® IIby Roman Anlanger; Wolfgang A. Engel

    Haufe Lexware Verlag 2013; US$ 31.83

    Hauptbeschreibung Die Autoren entwickeln ihr Erfolgsrezept weiter und zeigen, wie sich mit kleinen Budgets große Marketingwirkung erzielen lässt. Sie entwickeln mit Kreativität trojanische Ideen und zeigen Ihnen, wie Sie mit Cleverness Aufmerksamkeit und Konsumwünsche wecken. Nachdem der Bestseller "Trojanisches Marketing®" das innovative Vermarktungskonzept... more...

  • Viral Marketing and Social Networksby Maria Petrescu

    Business Expert Press 2014; US$ 19.95

    Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit?exploring the use of each tool in social media,... more...

  • Herding Catsby Andrew Rohm; Michael Weiss

    Business Expert Press 2014; US$ 19.95

    One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so... more...

  • Ogilvy on Advertisingby David Ogilvy

    Carlton Books Ltd 2007; Not Available

    A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. more...

  • My Life in Advertising and Scientific Advertisingby Claude Hopkins

    McGraw-Hill Education 1966; US$ 14.95

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. more...

  • Instant Advertisingby Bradley Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 22.00

    From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world,... more...