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Advertising & Promotion

Most popular at the top

  • Brand New Brand Thinkingby Merry Baskin; Mark Earls

    Kogan Page 2002; US$ 39.06

    The way the advertising industry operates has changed hugely in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books... more...

  • The Invisible Touchby Harry Beckwith

    Grand Central Publishing 2001; US$ 9.99

    This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships. more...

  • Brand Leadershipby Erich Joachimsthaler; David A. Aaker

    Free Press 2009; US$ 23.95

    Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution?brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management... more...

  • Market Planning Guide, 6Eby David H. Bangs

    Dearborn Trade Publishing 2002; US$ 22.95

    Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business. In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. more...

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • Steal These Ideas!by Steve Cone

    Wiley 2010; US$ 18.95

    Working for nearly thirty years with and for leading companiesincluding Citigroup, American Express, Epsilon, Apple, andFidelity—with notable political and not-for-profit campaignsalong the way—Steve Cone has the kind of hard-earned,high-level experience that translates into valuable, tested ideason what really works—and doesn’t—inmarketing.... more...

  • Working With Agenciesby Michael Sims

    Wiley 2005; US$ 60.00

    The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to... more...

  • The 24 Sales Traps and How to Avoid Themby Dick Canada

    AMACOM 2001; US$ 17.95

    Turning "popular wisdom" on its head, this up-to-date, research-based guide uncovers 24 assumptions that lead salespeople astray. more...

  • Branding Unboundby Rick Mathieson

    AMACOM 2005; US$ 24.95

    Using wireless technology to create a new kind of brand relationship with customers. more...

  • Don?t Think Pinkby Lisa Johnson; Andrea Learned

    AMACOM 2004; US$ 23.00

    Women spend trillions of dollars every year. Why are you missing out? more...