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Advertising & Promotion

Most popular at the top

  • The 24 Sales Traps and How to Avoid Themby Dick Canada

    AMACOM 2001; US$ 17.95

    Turning "popular wisdom" on its head, this up-to-date, research-based guide uncovers 24 assumptions that lead salespeople astray. more...

  • Branding Unboundby Rick Mathieson

    AMACOM 2005; US$ 24.95

    Using wireless technology to create a new kind of brand relationship with customers. more...

  • Don?t Think Pinkby Lisa Johnson; Andrea Learned

    AMACOM 2004; US$ 23.00

    Women spend trillions of dollars every year. Why are you missing out? more...

  • Steal These Ideas!by Steve Cone

    Wiley 2010; US$ 18.95

    Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in... more...

  • Working With Agenciesby Michael Sims

    Wiley 2005; US$ 60.00

    The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to... more...

  • Predicting Market Successby Robert Passikoff

    Wiley 2006; US$ 29.95

    Praise for Predicting Market Success " Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising... more...

  • Advertising For Dummiesby Gary Dahl

    Wiley 2011; US$ 21.99

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world... more...

  • AdValueby Leslie Butterfield

    Taylor and Francis 2012; US$ 49.95

    Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual... more...

  • Marketingby Paul Reynolds; Geoff Lancaste

    Taylor and Francis 2013; US$ 55.95

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: is based on... more...

  • Accelerated Project Managementby James P. Lewis; Louis Wong

    McGraw-Hill Education 2004; US$ 21.95

    Speed-to-market is the most critical factor determining the success of new products. James Lewis and Louis Wong, one of today's most accomplished project management author teams, discuss often-overlooked principles that can make the difference in the never-ending race to be first and best. They give project managers, engineers, and top-level decision... more...