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Advertising & Promotion

Most popular at the top

  • The 24 Sales Traps and How to Avoid Themby Dick Canada

    AMACOM 2001; US$ 17.95

    Turning "popular wisdom" on its head, this up-to-date, research-based guide uncovers 24 assumptions that lead salespeople astray. more...

  • Branding Unboundby Rick Mathieson

    AMACOM 2005; US$ 24.95

    Using wireless technology to create a new kind of brand relationship with customers. more...

  • Don?t Think Pinkby Lisa Johnson; Andrea Learned

    AMACOM 2004; US$ 23.00

    Women spend trillions of dollars every year. Why are you missing out? more...

  • Steal These Ideas!by Steve Cone

    Wiley 2010; US$ 18.95

    Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in... more...

  • Working With Agenciesby Michael Sims

    Wiley 2005; US$ 60.00

    The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to... more...

  • Predicting Market Successby Robert Passikoff

    Wiley 2006; US$ 29.95

    Praise for Predicting Market Success " Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising... more...

  • Advertising For Dummiesby Gary Dahl

    Wiley 2011; US$ 21.99

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world... more...

  • Big Business Marketing For Small Business Budgetsby Jeanette McMurtry

    McGraw-Hill Education 2003; US$ 19.95

    Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now... more...

  • Commonsense Direct and Digital Marketingby Drayton BIRD

    Kogan Page 2007; US$ 49.95

    Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. more...

  • Adlandby Mark TUNGATE

    Kogan Page 2007; US$ 39.95

    Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...