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Most popular at the top
- Wiley 2010; US$ 18.95 US$ 13.27
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in... more...
- Wiley 2006; US$ 29.95 US$ 20.96
Praise for Predicting Market Success " Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe... more...
- Wiley 2011; US$ 21.99 US$ 17.59
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The... more...
- Taylor and Francis 2012; US$ 49.95
Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual... more...
- Taylor and Francis 2013; US$ 55.95
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on... more...
- Kogan Page 2007; US$ 49.95
Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. more...
- Kogan Page 2007; US$ 39.95
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...
- McGraw-Hill Education 1997; US$ 21.95 US$ 18.00
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. more...
- Pearson Education 2007; US$ 27.99
?As usual these two future-finders have their fi ngers on the pulse of what?s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ?But wait! A story goes with it!? You need to read this book to fi nd out why.? ?Alan Webber, Co-founder, Fast Company magazine ... more...
- McGraw-Hill Education 2004; US$ 25.00 US$ 20.50
Speed-to-market is the most critical factor determining the success of new products. James Lewis and Louis Wong, one of today's most accomplished project management author teams, discuss often-overlooked principles that can make the difference in the never-ending race to be first and best. They give project managers, engineers, and top-level decision... more...