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- McGraw-Hill Education 2003; US$ 19.95
Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now... more...
- McGraw-Hill Education 2003; US$ 32.00
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners... more...
- Kogan Page 2007; US$ 49.95
Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. more...
- Kogan Page 2007; US$ 39.95
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...
- Pearson Education 2007; US$ 27.99
?As usual these two future-finders have their fi ngers on the pulse of what?s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ?But wait! A story goes with it!? You need to read this book to fi nd out why.? ?Alan Webber, Co-founder, Fast Company magazine ... more...
- Electronic & Database Publishing, Inc. 2006; US$ 15.95
This book offers a wealth of good, solid business advice. Fares to Friends is the business professional's equivalent to best-seller Tuesdays with Morrie by Mitch Albom. Like Albom, Ed Wallace '81 VSB invites the reader to share in a series of literally and figuratively transporting conversations with his mentor, a cab... more...
- Electronic & Database Publishing, Inc. 2005; US$ 19.95
Learning the lessons taught in this book will maximize your and your products exposure and sales without spending a dime on advertising. This book pits brains against brawn and forces you to think outside the traditional marketing sphere. Guerilla marketing allows you to outsmart your competition, without having to out spend them. Discover pin-pointing... more...
- Electronic & Database Publishing, Inc. 2006; US$ 19.95
In the Age of Google, speed dating, and ever-shorter attention spans, Sam Allman is an expert in a vital life skill: how to create meaningful human contact. In his book Heart & Mind Selling the acclaimed 'Sales Love Doctor' shows readers how to significantly increase sales and retain customers by learning how to connect with their emotions... more...
- Wiley 2008; US$ 19.95
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll... more...
- McGraw-Hill Education 2008; US$ 17.95
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is ?always on,? digitally accessible to audiences... more...