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Advertising & Promotion

Most popular at the top

  • Advertising, Promotion, and New Mediaby Marla R. Stafford; Ronald J. Faber

    Taylor and Francis 2015; US$ 59.95

    Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields... more...

  • Advertising Creativeby Tom Altstiel; Jean M. Grow

    SAGE Publications 2012; US$ 76.00

    Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals... more...

  • Advertising For Dummiesby Gary Dahl

    Wiley 2011; US$ 21.99 US$ 17.59

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The... more...

  • The Advertising Handbookby Helen Powell; Jonathan Hardy; Sarah Hawkin; Iain MacRury

    Taylor and Francis 2013; US$ 49.95

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their... more...

  • Advertising A New Approach (RLE Advertising)by Walter Taplin

    Taylor and Francis 2013; US$ 47.95

    Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the... more...

  • Advertising Standards and Ethicsby Justin Healey

    The Spinney Press 2015; US$ 30.00

    Advertising has a powerful impact on Australian society. It influences the public’s consumer preferences and also helps shape society’s values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book... more...

  • Advertising for Account Holders (RLE Marketing)by Nigel Linacre

    Taylor and Francis 2014; US$ 47.95

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner?s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client... more...

  • Agencyby Rick Webb

    Palgrave Macmillan 2015; US$ 30.00

    This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee. more...

  • Always On: Advertising, Marketing, and Media in an Era of Consumer Controlby Christopher Vollmer; Geoffrey Precourt

    McGraw-Hill Education 2008; US$ 16.15

    The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is ?always on,? digitally accessible to audiences from... more...

  • American Foreign Policy Since the Vietnam Warby Richard A Melanson

    Taylor and Francis 2015; US$ 49.95

    This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presidents Nixon, Carter, Reagan, Bush I, Clinton, and Bush... more...