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Advertising & Promotion

Most popular at the top

  • The New Positioning: The Latest on the World's #1 Business Strategyby Jack Trout

    McGraw-Hill Education 1997; US$ 21.95 US$ 18.00

    In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. more...

  • Accelerated Project Managementby James Lewis; Louis Wong

    McGraw-Hill Education 2004; US$ 25.00 US$ 20.50

    Speed-to-market is the most critical factor determining the success of new products. James Lewis and Louis Wong, one of today's most accomplished project management author teams, discuss often-overlooked principles that can make the difference in the never-ending race to be first and best. They give project managers, engineers, and top-level decision... more...

  • Big Business Marketing For Small Business Budgetsby Jeanette McMurtry

    McGraw-Hill Education 2003; US$ 19.95 US$ 16.36

    Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now... more...

  • And Now a Few Words From Meby Bob Garfield

    McGraw-Hill Education 2003; US$ 34.00 US$ 27.88

    "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners... more...

  • Marketingby Paul Reynolds; Geoff Lancaste

    Taylor and Francis 2013; US$ 55.95

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on... more...

  • What's Your Story?by Ryan D. Mathews; Watts Wacker

    Pearson Education 2007; US$ 27.99

    ?As usual these two future-finders have their fi ngers on the pulse of what?s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ?But wait! A story goes with it!? You need to read this book to fi nd out why.? ?Alan Webber, Co-founder, Fast Company magazine ... more...

  • Fares to Friendsby Edward Wallace

    Electronic & Database Publishing, Inc. 2006; US$ 15.95

    This book offers a wealth of good, solid business advice. “Fares to Friends” is the business professional's equivalent to best-seller “Tuesdays with Morrie” by Mitch Albom. Like Albom, Ed Wallace '81 VSB invites the reader to share in a series of literally and figuratively transporting conversations with his mentor, a cab... more...

  • Smart Sales People Don't Advertiseby Tom Richard

    Electronic & Database Publishing, Inc. 2005; US$ 19.95

    Learning the lessons taught in this book will maximize your and your product’s exposure and sales without spending a dime on advertising. This book pits brains against brawn and forces you to think outside the traditional marketing sphere. Guerilla marketing allows you to outsmart your competition, without having to out spend them. Discover pin-pointing... more...

  • Heart & Mind $ellingby Samuel D. Allman

    Electronic & Database Publishing, Inc. 2006; US$ 19.95

    In the Age of Google, speed dating, and ever-shorter attention spans, Sam Allman is an expert in a vital life skill: how to create meaningful human contact. In his book Heart & Mind Selling the acclaimed 'Sales Love Doctor' shows readers how to significantly increase sales and retain customers by learning how to connect with their emotions... more...

  • Bang!by Linda Kaplan Thaler; Robin Koval

    The Crown Publishing Group 2007; US$ 14.95

    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...