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- Electronic & Database Publishing, Inc. 2006; US$ 19.95
In the Age of Google, speed dating, and ever-shorter attention spans, Sam Allman is an expert in a vital life skill: how to create meaningful human contact. In his book Heart & Mind Selling the acclaimed 'Sales Love Doctor' shows readers how to significantly increase sales and retain customers by learning how to connect with their emotions... more...
- Wiley 2008; US$ 19.95
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll... more...
- Crown Publishing Group 2007; US$ 14.95
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...
- Electronic & Database Publishing, Inc. 2006; US$ 17.95
Underdog Advertising® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share. Underdog Advertising... more...
- Penguin Group US 2006; US$ 21.95
How companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast?without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies... more...
- Grand Central Publishing 2008; US$ 9.99
The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small... more...
- Pearson Education 2009; US$ 39.99
Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald?s®. Larry Light, the... more...
- Pearson Education 2009; US$ 14.99
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they?re searching for ? The truth about the search tax ? The truth about competitive and network click fraud ? The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising ... more...
- Springer 2007; US$ 69.99
Der Mobilfunk ? seit etwa 15 Jahren der große Wachstumsmarkt in der Telekommunikation ? befindet sich in einer Umbruchphase mit neuen Perspektiven und Herausforderungen. Daten- und Mediendienste eröffnen im Verbund mit immer leistungsfähigeren Netzen zahlreiche, über die Sprachtelefonie weit hinausreichende Wachstumsfelder. Festnetze und mobile Netze... more...