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Advertising & Promotion

Most popular at the top

  • Heart & Mind $ellingby Samuel D. Allman

    Electronic & Database Publishing, Inc. 2006; US$ 19.95

    In the Age of Google, speed dating, and ever-shorter attention spans, Sam Allman is an expert in a vital life skill: how to create meaningful human contact. In his book Heart & Mind Selling the acclaimed 'Sales Love Doctor' shows readers how to significantly increase sales and retain customers by learning how to connect with their emotions... more...

  • Bang!by Linda Kaplan Thaler; Robin Koval

    The Crown Publishing Group 2007; US$ 14.95

    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...

  • Underdog Advertisingby Paul Flowers

    Electronic & Database Publishing, Inc. 2006; US$ 17.95

    ‘Underdog Advertising’® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share. ‘Underdog Advertising’... more...

  • Always On: Advertising, Marketing, and Media in an Era of Consumer Controlby Christopher Vollmer; Geoffrey Precourt

    McGraw-Hill Education 2008; US$ 19.00

    The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is ?always on,? digitally accessible to audiences from... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2006; US$ 14.95

    More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated... more...

  • Scientific Advertisingby Claude Hopkins

    The Floating Press 1923; US$ 7.95

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Six Rules for Brand Revitalizationby Larry Light; Joan Kiddon

    Pearson Education 2009; US$ 39.99

    Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald?s®. Larry Light, the... more...

  • The Truth About Pay-Per-Click Search Advertisingby Kevin Lee

    Pearson Education 2009; US$ 14.99

    Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they?re searching for   ?    The truth about the search tax ?    The truth about competitive and network click fraud ?    The truth about testing and expansion   The Truth About Pay-Per-Click Search Advertising ... more...

  • Selling To Vitoby Anthony Parinello

    F+W Media 1999; US$ 12.95

    Selling to Vito contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take... more...

  • Managing Creative Peopleby Gordon Torr

    Wiley 2011; US$ 55.00

    A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.   In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs... more...