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Advertising & Promotion

Most popular at the top

  • Flippedby John Winsor

    Agate Publishing 2010; US$ 9.99

    Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation." more...

  • The On-Demand Brandby Rick MATHIESON

    AMACOM 2010; US$ 24.95

    How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. more...

  • Powerlinesby Steve Cone

    Wiley 2010; US$ 22.95

    Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary... more...

  • Advertisingby Winston Fletcher

    Oxford University Press 2010; US$ 9.99

    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...

  • Qualitative Research Methods in Public Relations and Marketing Communicationsby Christine Daymon; Immy Holloway

    Taylor and Francis 2010; US$ 68.95

    This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication. more...

  • Advertising and Consumer Behaviourby Himanshu Pant

    ABD Publishers 2007; US$ 40.00

    For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...

  • How Disruption Brought Orderby Jean-Marie Dru

    St. Martin's Press 2007; US$ 32.99

    The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption. more...

  • The Brutal Truth About Asian Brandingby Joseph Baladi

    Wiley 2011; US$ 38.00

    This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...

  • Brand Failuresby Matt Haig

    Kogan Page 2011; US$ 19.95

    Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear. more...

  • Marketing Communicationsby P. R. Smith; Ze Zook

    Kogan Page 2011; US$ 65.00

    Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources. more...