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Advertising & Promotion

Most popular at the top

  • The Anatomy of Buzz Revisitedby Emanuel Rosen

    The Crown Publishing Group 2009; US$ 15.95

    A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.... more...

  • Underdog Advertisingby Paul Flowers

    Electronic & Database Publishing, Inc. 2006; US$ 17.95

    ‘Underdog Advertising’® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share. ‘Underdog Advertising’... more...

  • Scientific Advertisingby Claude Hopkins

    The Floating Press 1923; US$ 7.95 US$ 6.92

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Six Rules for Brand Revitalizationby Larry Light; Joan Kiddon

    Pearson Education 2009; US$ 39.99

    Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the... more...

  • The Truth About Pay-Per-Click Search Advertisingby Kevin Lee

    Pearson Education 2009; US$ 14.99

    Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for   •    The truth about the search tax •    The truth about competitive and network click fraud •    The truth about testing and expansion   The Truth About Pay-Per-Click Search Advertising ... more...

  • Managing Creative Peopleby Gordon Torr

    Wiley 2011; US$ 55.00 US$ 47.67

    A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.   In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs... more...

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisisby Jack Trout; Steve Rivkin

    McGraw-Hill Education 2009; US$ 30.00

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind —a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in... more...

  • BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Restby Marshal Cohen

    McGraw-Hill Education 2010; US$ 35.00

    18 easy ways to ensure consumers choose your product over the competition’s The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...

  • Experiential Marketingby Bernd H. Schmitt

    Free Press 2000; US$ 19.99

    Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt... more...

  • Marketing to Generation Xby Karen Ritchie

    Free Press 2002; US$ 14.95

    As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel.... more...