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Advertising & Promotion

Most popular at the top

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2006; US$ 14.95

    More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated... more...

  • Six Rules for Brand Revitalizationby Larry Light; Joan Kiddon

    Pearson Education 2009; US$ 39.99

    Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald?sŪ. Larry Light, the... more...

  • The Truth About Pay-Per-Click Search Advertisingby Kevin Lee

    Pearson Education 2009; US$ 14.99

    Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they?re searching for   ?    The truth about the search tax ?    The truth about competitive and network click fraud ?    The truth about testing and expansion   The Truth About Pay-Per-Click Search Advertising ... more...

  • Selling To Vitoby Anthony Parinello

    F+W Media 1999; US$ 12.95

    Selling to Vito contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take... more...

  • Managing Creative Peopleby Gordon Torr

    Wiley 2011; US$ 55.00

    A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.   In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs... more...

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisisby Jack Trout; Steve Rivkin

    McGraw-Hill Education 2009; US$ 30.00

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind ?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in... more...

  • BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Restby Marshal Cohen

    McGraw-Hill Education 2010; US$ 35.00

    18 easy ways to ensure consumers choose your product over the competition?s The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...

  • Marketing to Generation Xby Karen Ritchie

    Free Press 2002; US$ 14.95

    As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel.... more...

  • The On-Demand Brandby Rick MATHIESON

    AMACOM 2010; US$ 24.95

    How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. more...

  • Flippedby John Winsor

    Agate Publishing 2010; US$ 9.99

    Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation." more...