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Most popular at the top
- Wiley 2010; US$ 22.95
Powerlines, the exceptional slogans that people remember long afterthe campaign ends, stand out from the barrage of marketing messagesconsumers face each day. A product, service, company, candidate, oran organization with a powerline outshines the competition everytime. Steve Cone, author of Steal These Ideas!, reveals thesecrets to contemporary... more...
- Oxford University Press 2010; US$ 9.99
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionMcGraw-Hill Education 2010; US$ 21.95
Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has... more...
- ABD Publishers 2007; US$ 40.00
For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
- McGraw-Hill Education 2011; US$ 28.00
Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns, and make... more...
- Wiley 2011; US$ 38.00
This is one of the most thoughtful books on branding I've comeacross. Most such books are either quickly-crafted "how-to" booksor academic tomes over-burdened with references. This book isthoughtful because it raises questions which deal with the "why"rather than just "how" of branding. The reference to brutal truthas the truth which will set us free—to... more...
- McGraw-Hill Education 2011; US$ 18.00
6 strategic principles for reinventing your products, your services?and your company's future The digital age has completely transformed business?and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced?which may... more...
- The Doubleday Religious Publishing Group 2011; US$ 19.00
Those ignorant of the mistakes of the past are bound to lose a lot of money.††That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.††There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.††Their mission: to avoid... more...