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Advertising & Promotion

Most popular at the top

  • Selling To Vitoby Anthony Parinello

    F+W Media 1999; US$ 12.95

    Selling to Vito contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take... more...

  • Provocateurby Anthony J. Cortese

    Rowman & Littlefield Publishers 2007; US$ 25.99

    In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements... more...

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisisby Jack Trout; Steve Rivkin

    McGraw-Hill Education 2009; US$ 30.00

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind ?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are... more...

  • Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engineby Jon Smith

    McGraw-Hill Education 2009; US$ 16.95

    Become a market leader in under 6 months?powered by Google AdWords?! If your concerns are brand awareness and exposure, you and Google AdWords? are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it?s suited for any budget and you can launch a campaign in minutes! There?s one catch: Google... more...

  • BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Restby Marshal Cohen

    McGraw-Hill Education 2010; US$ 35.00

    18 easy ways to ensure consumers choose your product over the competition?s The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...

  • Experiential Marketingby Bernd H. Schmitt

    Free Press 2000; US$ 19.99

    Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt... more...

  • Marketing to Generation Xby Karen Ritchie

    Free Press 2002; US$ 14.95

    As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel.... more...

  • Flippedby John Winsor

    Agate Publishing 2010; US$ 9.99

    Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation." more...

  • The On-Demand Brandby Rick MATHIESON

    AMACOM 2010; US$ 24.95

    How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. more...

  • Powerlinesby Steve Cone

    Wiley 2010; US$ 22.95

    Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary... more...