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Most popular at the top
- Pearson Education 2009; US$ 14.99
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they?re searching for ? The truth about the search tax ? The truth about competitive and network click fraud ? The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising ... more...
- Wiley 2011; US$ 55.00 US$ 47.67
A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs... more...
- McGraw-Hill Education 2009; US$ 30.00
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind ?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in... more...
- McGraw-Hill Education 2010; US$ 35.00
18 easy ways to ensure consumers choose your product over the competition?s The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...
- Free Press 2000; US$ 19.99
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt... more...
- Free Press 2002; US$ 14.95
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel.... more...
- Wiley 2010; US$ 22.95 US$ 19.99
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary... more...
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionMcGraw-Hill Education 2010; US$ 25.00
Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein... more...