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Advertising & Promotion

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  • Brand It Yourselfby Lynn Altman

    Penguin Publishing Group 2006; US$ 21.95

    How companies can stop overthinking the branding process, with faster and better results   Brand It Yourself  is about getting a handle on your brand fast?without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2006; US$ 14.95

    More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated... more...

  • The New Strategic Sellingby Robert B. Miller; Stephen E. Heiman; Tad Tuleja; J. W. Marriott; Robert B. Miller

    Grand Central Publishing 2008; US$ 9.99

    The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small... more...

  • Six Rules for Brand Revitalizationby Larry Light; Joan Kiddon

    Pearson Education 2009; US$ 39.99

    Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald?sŪ. Larry Light, the... more...

  • The Truth About Pay-Per-Click Search Advertisingby Kevin Lee

    Pearson Education 2009; US$ 14.99

    Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they?re searching for   ?    The truth about the search tax ?    The truth about competitive and network click fraud ?    The truth about testing and expansion   The Truth About Pay-Per-Click Search Advertising ... more...

  • Selling To Vitoby Anthony Parinello

    F+W Media 1999; US$ 12.95

    Selling to Vito contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take... more...

  • Managing Creative Peopleby Gordon Torr

    Wiley 2011; US$ 55.00

    A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.   In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it... more...

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisisby Jack Trout; Steve Rivkin

    McGraw-Hill Education 2009; US$ 30.00 US$ 22.50

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind ?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in... more...

  • Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engineby Jon Smith

    McGraw-Hill Education 2009; US$ 16.95 US$ 12.71

    Become a market leader in under 6 months?powered by Google AdWords?! If your concerns are brand awareness and exposure, you and Google AdWords? are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it?s suited for any budget and you can launch a campaign in minutes! There?s one catch: Google doesn?t... more...

  • BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Restby Marshal Cohen

    McGraw-Hill Education 2010; US$ 35.00 US$ 26.25

    18 easy ways to ensure consumers choose your product over the competition?s The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...