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  • Wachstumsimpulse durch mobile Kommunikation (German Edition)by Jörg Eberspächer; Joachim Speidel

    Springer 2007; US$ 69.99

    Der Mobilfunk ? seit etwa 15 Jahren der große Wachstumsmarkt in der Telekommunikation ? befindet sich in einer Umbruchphase mit neuen Perspektiven und Herausforderungen. Daten- und Mediendienste eröffnen im Verbund mit immer leistungsfähigeren Netzen zahlreiche, über die Sprachtelefonie weit hinausreichende Wachstumsfelder. Festnetze und mobile Netze... more...

  • Selling To Vitoby Anthony Parinello

    F+W Media 1999; US$ 12.95

    Selling to Vito contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take... more...

  • Provocateurby Anthony J. Cortese

    Rowman & Littlefield Publishers 2007; US$ 23.99

    In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements... more...

  • Managing Creative Peopleby Gordon Torr

    Wiley 2011; US$ 55.00

    Not without occasional justification creative people are often regarded by their managers as a species of alien whose motivations are impossible to fathom.  And the non-conformity of the creative temperament is famously difficult to accommodate in structured organizations. The response of management theorists, unable to predict or measure the... more...

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisisby Jack Trout; Steve Rivkin

    McGraw-Hill Education 2009; US$ 30.00

    The marketplace is changing. Are you ? So you?ve mastered the art of marketing. You?ve positioned your company, branded your product, and targeted your consumer. Unfortunately, in today?s economy, that?s not enough. You need REPOSITIONING. A brilliant new approach to consumer psychology and corporate identity, this groundbreaking? and game-changing?guide... more...

  • Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engineby Jon Smith

    McGraw-Hill Education 2009; US$ 16.95

    Jon Smith is Strategy Adviser and Head of Deenero at Aedgency.com and was part of the start-up teams for Amazon.co.uk, Kitbag.com, and The Florist Exchange. He is the author of Be #1 on Google. more...

  • BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Restby Marshal Cohen

    McGraw-Hill Education 2009; US$ 35.00

    Introduction Section 1. The New Economy Chapter 1. The Age of Thrift Chapter 2. Economic Distractions Chapter 3. Change In Consumption Chapter 4. The New Retail Rules Chapter 5. The Seven Stages of Business Section 2. The New Consumer Chapter 6. The New Committed Consumer Chapter 7. The Global Consumer Chapter 8. The Shift To Accessories... more...

  • Marketing to Generation Xby Karen Ritchie

    Free Press 2002; US$ 14.95

    As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel.... more...

  • Experiential Marketingby Bernd H. Schmitt

    Free Press 2000; US$ 19.99

    Cleve S. Langton Corporate Executive Vice President, DDB Needham Worldwide, Inc. Presents a cutting-edge approach to managing any type of business-customer relationship. A must-read for marketing directors, communication managers, and business strategists. more...

  • Flippedby John Winsor

    Agate Publishing 2010; US$ 9.99

    Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation." more...