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Advertising & Promotion

Most popular at the top

  • Brand Failuresby Matt Haig

    Kogan Page 2011; US$ 19.95

    Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear. more...

  • Brand Leadershipby Erich Joachimsthaler; David A. Aaker

    Free Press 2009; US$ 23.95

    Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution?brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management... more...

  • Brand New Brand Thinkingby Merry Baskin; Mark Earls

    Kogan Page 2002; US$ 39.06

    The way the advertising industry operates has changed hugely in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books... more...

  • Brand Successby Matt Haig

    Kogan Page 2011; US$ 19.95

    With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read. more...

  • Branding Unboundby Rick Mathieson

    AMACOM 2005; US$ 24.95

    Using wireless technology to create a new kind of brand relationship with customers. more...

  • The Brutal Truth About Asian Brandingby Joseph Baladi

    Wiley 2011; US$ 37.95

    This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...

  • The Business of Advertising (RLE Advertising)by Clarence Moran

    Taylor and Francis 2013; US$ 47.95

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905. more...

  • The Business of Choiceby Matthew Willcox

    Pearson Education 2015; US$ 45.99

    Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice! ? Discover powerful new ways to simplify and guide consumer decisions ? Gain actionable insights into social influence, how people plan, and how they interpret the past ? Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral... more...

  • Commonsense Direct and Digital Marketingby Drayton BIRD

    Kogan Page 2007; US$ 49.95

    Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. more...

  • The Complete Guide to Google Advertisingby Bruce Brown

    Atlantic Publishing Group 2008; US$ 14.95

    Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a... more...