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Most popular at the top
- Oxford University Press 2010; US$ 9.99
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionMcGraw-Hill Education 2010; US$ 21.95
Introduction: Marketing Is A Way of Life ; Chapter 1. Planning the Battle-The Basics; Chapter 2. How To Choose The Right Tactics; Chapter 3. 10 Steps Before Launching Any Promotional Tactic; Chapter 4. Must-Do Basic Tactics; Chapter 5. Marketing to Your Internal Customer; Chapter 6. Grand Opening/Reopening Tactics; Chapter 7. Four Walls... more...
- Taylor and Francis 2010; US$ 68.95
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage... more...
- ABD Publishers 2007; US$ 40.00
For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
- McGraw-Hill Education 2011; US$ 28.00
Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV?s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City. more...
- Wiley 2011; US$ 37.95
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...
- The Crown Publishing Group 2011; US$ 19.00
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid... more...
- McGraw-Hill Education 2011; US$ 18.00
Timothy R. Pearson was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000. He has also served as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chief Marketing Officer) for KPMG, the global Big 4 accounting, tax, and consulting firm; and has been president of... more...