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Advertising & Promotion

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  • Contextual Pricing: The Death of List Price and the New Market Realityby Robert Docters; Michael Barzelay; John G. Hanson; Cecilia Nguyen

    McGraw-Hill Education 2011; US$ 26.25

    This book explains how to make the switch from traditional list price to the superior method of contextual pricing for increased revenue and higher profits. more...

  • Controversies in Contemporary Advertisingby Kim Sheehan

    SAGE Publications 2013; US$ 56.00

    Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising , by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book... more...

  • Copy, Copy, Copyby Mark Earls; John V. Willshire

    Wiley 2015; US$ 40.00

    THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution,... more...

  • Counterintuitive Marketingby Peter C. Krieg; Kevin J. Clancy

    Free Press 2001; US$ 23.95

    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive... more...

  • Curation Nation: How to Win in a World Where Consumers are Creatorsby Steven Rosenbaum

    McGraw-Hill Education 2011; US$ 27.20

    Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns, and make meaning... more...

  • Customer Relationship Managementby Kristin Anderson; Carol Kerr

    McGraw-Hill Education 2001; US$ 14.41

    This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective,... more...

  • Demarketingby Nigel Bradley; Jim Blythe

    Taylor and Francis 2013; US$ 57.95

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot... more...

  • Don?t Think Pinkby Lisa Johnson; Andrea Learned

    AMACOM 2004; US$ 23.00

    Women spend trillions of dollars every year. Why are you missing out? more...

  • The Early Advertising Scene (RLE Marketing)by Harden B. Leachman

    Taylor and Francis 2014; US$ 47.95

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices... more...

  • Engaging Customers Using Big Databy Arvind Sathi

    Palgrave Macmillan 2014; US$ 30.00

    Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. more...