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Advertising & Promotion

Most popular at the top

  • The Brutal Truth About Asian Brandingby Joseph Baladi

    Wiley 2011; US$ 38.00

    This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...

  • Brand Failuresby Matt Haig

    Kogan Page 2011; US$ 19.95

    Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear. more...

  • Marketing Communicationsby P. R. Smith; Ze Zook

    Kogan Page 2011; US$ 65.00

    Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources. more...

  • Brand Successby Matt Haig

    Kogan Page 2011; US$ 19.95

    With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read. more...

  • The Face-to-Face Bookby Ed Keller; Brad Fay

    Free Press 2012; US$ 26.00

    THE BEST MARKETING BOOK OF THE YEAR Winner of the American Marketing Association?s Berry-AMA prize In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing... more...

  • Improve Your Copywriting: Teach Yourselfby Jonathan Gabay

    Hodder & Stoughton 2010; Not Available

    Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...

  • Primalbrandingby Patrick Hanlon

    Free Press 2006; Not Available

    In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers... more...

  • Simplicity Marketingby Steven M. Cristol; Peter Sealey

    Free Press 2001; Not Available

    For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions... more...

  • Advertising and the Mind of the Consumerby Max Sutherland

    Allen & Unwin 2009; US$ 36.32

    Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...

  • 101 Ways to Market Your Businessby Andrew Griffiths

    Allen & Unwin 2007; US$ 22.68

    Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps... more...