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Most popular at the top
- Taylor and Francis 2010; US$ 68.95
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication. more...
- ABD Publishers 2007; US$ 40.00
For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
- McGraw-Hill Education 2011; US$ 28.00
Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns,... more...
- Wiley 2011; US$ 38.00
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...
- Crown Publishing Group 2011; US$ 19.00
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid... more...
- McGraw-Hill Education 2011; US$ 25.00
The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace ?A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.? ?Robert... more...
- Palgrave Macmillan 2011; US$ 26.99
Today, diversity is the default, not the exception. ?Minorities? are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the ?general market? as a separate audience from ethnic consumers, rather than acknowledging... more...
- Kogan Page 2011; US$ 65.00
Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources. more...