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Advertising & Promotion

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  • Curation Nation: How to Win in a World Where Consumers are Creatorsby Steven Rosenbaum

    McGraw-Hill Education 2011; US$ 28.00

    Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns, and make... more...

  • The Brutal Truth About Asian Brandingby Joseph Baladi

    Wiley 2011; US$ 38.00

    This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...

  • The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Businessby Timothy R. Pearson

    McGraw-Hill Education 2011; US$ 18.00

    6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may... more...

  • What Were They Thinking?by Robert Mcmath

    Crown Publishing Group 2011; US$ 19.00

    Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission: to avoid... more...

  • Brand Failuresby Matt Haig

    Kogan Page 2011; US$ 19.95

    Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear. more...

  • Marketing Communicationsby P. R. Smith; Ze Zook

    Kogan Page 2011; US$ 65.00

    Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources. more...

  • Brand Successby Matt Haig

    Kogan Page 2011; US$ 19.95

    With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read. more...

  • The Face-to-Face Bookby Ed Keller; Brad Fay

    Free Press 2012; US$ 26.00

    THE BEST MARKETING BOOK OF THE YEAR Winner of the American Marketing Association?s Berry-AMA prize In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing... more...

  • Improve Your Copywriting: Teach Yourselfby Jonathan Gabay

    Hodder & Stoughton 2010; Not Available

    Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...

  • Winning the Customer: Turn Consumers into Fans and Get Them to Spend Moreby Lou Imbriano

    McGraw-Hill Education 2011; US$ 25.00

    Build Customer Relationships and Win Big Revenue! ?Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers? trust and grow your revenues, I suggest... more...