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Advertising & Promotion

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  • Brand Successby Matt Haig

    Kogan Page 2011; US$ 19.95

    With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read. more...

  • Improve Your Copywriting: Teach Yourselfby Jonathan Gabay

    Hodder & Stoughton 2010; US$ 21.60

    Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...

  • The Face-to-Face Bookby Ed Keller; Brad Fay

    Free Press 2012; US$ 26.00

    THE BEST MARKETING BOOK OF THE YEAR Winner of the American Marketing Association?s Berry-AMA prize In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing... more...

  • Improve Your Copywriting: Teach Yourselfby Jonathan Gabay

    Hodder & Stoughton 2010; Not Available

    Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...

  • Winning the Customer: Turn Consumers into Fans and Get Them to Spend Moreby Lou Imbriano

    McGraw-Hill Education 2011; US$ 25.00

    Build Customer Relationships and Win Big Revenue! ?Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers? trust and grow your revenues, I suggest... more...

  • Words that Sell, Revised and Expanded Editionby Richard Bayan

    McGraw-Hill Education 2006; US$ 16.95

    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this... more...

  • Primalbrandingby Patrick Hanlon

    Free Press 2006; Not Available

    In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers... more...

  • Simplicity Marketingby Steven M. Cristol; Peter Sealey

    Free Press 2001; Not Available

    For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions... more...

  • Sport Marketingby Paul Blakey

    SAGE Publications 2011; US$ 38.00

    An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing. more...

  • Contextual Pricing: The Death of List Price and the New Market Realityby Robert Docters; Michael Barzelay; John G. Hanson; Cecilia Nguyen

    McGraw-Hill Education 2011; US$ 32.00

    This book explains how to make the switch from traditional list price to the superior method of contextual pricing for increased revenue and higher profits. more...