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Advertising & Promotion

Most popular at the top

  • Experiential Marketingby Bernd H. Schmitt

    Free Press 2000; US$ 19.99

    Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt... more...

  • The Face-to-Face Bookby Ed Keller; Brad Fay

    Free Press 2012; US$ 26.00

    THE BEST MARKETING BOOK OF THE YEAR Winner of the American Marketing Association?s Berry-AMA prize In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 12.99

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • Fares to Friendsby Edward Wallace

    Electronic & Database Publishing, Inc. 2006; US$ 15.95

    This book offers a wealth of good, solid business advice. “Fares to Friends” is the business professional's equivalent to best-seller “Tuesdays with Morrie” by Mitch Albom. Like Albom, Ed Wallace '81 VSB invites the reader to share in a series of literally and figuratively transporting conversations with his mentor, a cab... more...

  • Financial Public Relationsby Pat Bowman; Richard Bing

    Elsevier Science 2014; US$ 72.95

    Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company?s relationship to various parties (media, investors, and employees); the ethical concerns... more...

  • Flippedby John Winsor

    Agate Publishing 2010; US$ 9.99

    Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation." more...

  • From Those Wonderful Folks Who Gave You Pearl Harborby Jerry Della Femina

    Canongate Books 2010; US$ 12.46

    In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of adveritising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama MAD MEN. more...

  • The George W. Bush Foreign Policy Reader: Presidential Speeches with Commentaryby John W. Dietrich

    Taylor and Francis 2015; US$ 49.95

    India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the business of Bollywood, and a special chapter covering the range of new resources about... more...

  • Getting Clients and Keeping Clients for Your Service Businessby M D Weems

    Atlantic Publishing Group 2008; US$ 14.95

    Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional... more...

  • Global Taiwan: Building Competitive Strengths in a New International Economyby Suzanne Berger; Richard K. Lester

    Taylor and Francis 2015; US$ 59.95

    Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States, Japan, Europe, and other areas, the book analyzes the strengths and weaknesses of Taiwanese firms at a time when they face new competition... more...