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- McGraw-Hill Education 2011; US$ 35.00 US$ 28.70
This book explains how to make the switch from traditional list price to the superior method of contextual pricing for increased revenue and higher profits. more...
- Canongate Books 2010; US$ 12.46
In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of adveritising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama MAD MEN. more...
- Emerald Group Publishing Limited 2012; US$ 199.00
This ebook examines the notion of brands in terms of identity, values, expression, symbolism, equity and competition. It explores relationships, partnerships, trade-offs and promises in the virtual and real world, reflecting on corporate, social responsibility (CRS) for products, organizations and places, with reference to some of the main theories... more...
- Taylor and Francis 2013; US$ 67.95
"A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents... more...
- Taylor and Francis 2013; US$ 72.95
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...
- Transworld 2014; US$ 12.68
All Dave Roberts ever wanted to do (apart from collect football programmes) was to work in advertising. More specifically, to work for the world's best advertising agency, Saatchi and Saatchi. There was just one problem. Even when he managed to persuade someone to employ him, Dave's copywriting assignments were mainly for second hand car dealers and... more...
- Taylor and Francis 2013; US$ 47.95
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905. more...
- Taylor and Francis 2013; US$ 47.95
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the... more...
- Physica-Verlag HD 2013; US$ 54.99
Das Buch gibt einen umfassenden Überblick über den Einsatz, die Gestaltung und vorliegende Forschungsbefunde von Musik in der Hörfunk- und Fernsehwerbung. Im Vordergrund der Betrachtung stehen dabei die kommunikativen Möglichkeiten von Hintergrundmusik zur Marken-Positionierung weitgehend homogener Konsumgüter bei schwach involvierten Konsumenten.... more...
- Pan Macmillan 2013; US$ 9.83
LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western... more...