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Advertising & Promotion

Most popular at the top

  • Permission Marketingby Seth Godin

    Simon & Schuster UK 2012; Not Available

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying... more...

  • Brand Leadershipby David Aaker

    Simon & Schuster UK 2012; Not Available

    Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster UK 2012; Not Available

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying... more...

  • Principles of Advertisingby Monle Lee; Carla Johnson

    Taylor and Francis 2013; US$ 67.95

    Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the... more...

  • Practice of Public Relationsby Sam Black

    Taylor and Francis 2013; US$ 72.95

    Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...

  • How to do better creative workby Steve Harrison

    Pearson Education Limited 2010; US$ 20.89

    Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace.  Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.  In fact, you'll see that everyone plays a crucial role... more...

  • The Business of Advertising (RLE Advertising)by Clarence Moran

    Taylor and Francis 2013; US$ 100.00

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. more...

  • Advertising A New Approach (RLE Advertising)by Walter Taplin

    Taylor and Francis 2013; US$ 115.00

    Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; Not Available

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • Predatory Thinkingby Dave Trott

    Pan Macmillan 2013; US$ 10.44

    Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world more...