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- Hodder & Stoughton 2010; Not Available
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...
- Free Press 2001; Not Available
For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions... more...
- Free Press 2006; Not Available
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers... more...
- Allen & Unwin 2007; US$ 22.68
Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps... more...
- Allen & Unwin 2009; US$ 36.32
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...
- Free Press 2002; Not Available
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel.... more...
- HarperCollins Canada 2010; Not Available
To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand.... more...
- HarperCollins 2009; Not Available
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...
- St. Martin's Press 2013; US$ 19.99
The principles of creativity in stunningly simple words and pictures by the man behind the world?s most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier... more...
- Simon & Schuster UK 2012; Not Available
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning... more...