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  • Die Effektivität der Telekommunikationsregulierung in Europaby

    Springer Berlin Heidelberg 2008; US$ 39.99

    Die markt- und wettbewerbsorientierte Regulierung der Telekommunikation ist seit Jahren wichtiger Gegenstand europäischer Richtliniensetzung und nationaler Gesetzgebungen. Die Liberalisierung der europäischen Telekommunikationsmärkte hat zu erheblich veränderten Marktstrukturen sowie zu Wachstum geführt. Nun steht erneut eine Überprüfung und Weiterentwicklung... more...

  • Innovationsführerschaft durch Open Innovationby

    Springer Berlin Heidelberg 2008; US$ 69.99

    Die Telekommunikations-, IT- und Medienindustrien müssen sich den Herausforderungen der Globalisierung, der Konvergenz und den neuen Wertschöpfungsketten durch eine stärkere Einbeziehung der Kunden stellen. Innovation ist der Schlüssel, wenn man eine Spitzenposition einnehmen will. Die zentrale Frage ist: Wie sollen die Unternehmen innovieren? Vielleicht... more...

  • Spielend die Zukunft gewinnenby

    Springer Berlin Heidelberg 2008; US$ 49.99

    Der Markt für elektronische Spiele wächst seit 20 Jahren und hat in Deutschland die Milliardengrenze überschritten. Bei diesen Spielen verzahnen sich inhaltliche Kreativität und technologische Herausforderung. Der Spieler ist nicht passiver Konsument, er ist Akteur, erfährt Abenteuer, Herausforderung und Erlebnis, wird im strategischen Denken gefordert.... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; US$ 35.00

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 30.00

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; Not Available

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; Not Available

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; Not Available

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; Not Available

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Brand Leadershipby David A. Aaker; Erich Joachimsthaler

    Simon & Schuster UK 2012; Not Available

    Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning... more...