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Advertising & Promotion

  • The End of Advertisingby Andrew Essex

    Random House Publishing Group 2017; US$ 27.00

    A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive... more...

  • Powering Contentby Laura Busche

    O'Reilly Media 2017; US$ 29.99

    Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers... more...

  • Confronting Technopolyby Phil Rose

    Intellect Books Ltd 2017; US$ 89.41

    In 1992, Neil Postman presciently coined the term 'technopoly' to refer to 'the surrender of culture to technology'. This book brings together a number of contributors from different disciplinary perspectives to analyse technopoly both as a concept and as it is seen and understood in contemporary society. Contributors present both analysis of and strategies... more...

  • Taking Up McLuhan's Causeby Corey Anton; Robert Logan; Lance Strate

    Intellect Books Ltd 2017; US$ 89.41

    This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan’s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan’s thought in this area, and to... more...

  • Plunkett's Advertising & Branding Industry Almanac 2017by Jack W. Plunkett

    Plunkett Research Ltd. 2017; US$ 349.99

    Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and... more...

  • Summary and Analysis of Contagious: Why Things Catch Onby Worth Books

    Worth Books 2017; US$ 3.50

    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.   This short summary and analysis of Contagious includes: Historical... more...

  • Audio Brandingby Laurence Minsky; Colleen Fahey; Philip Kotler

    Kogan Page 2017; US$ 21.28

    Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked or turned on, learn how to create an audio language to support your brand identity and personality. more...

  • Partnerships for Smart Growth: University-Community Collaboration for Better Public Placesby Wim Wiewel; Gerrit Knaap

    Taylor and Francis 2017; US$ 47.95

    Linking the worlds of community development, higher education administration, and urban design, this accessible guidebook offers useful information on how universities and communities can best develop partnership projects. Its focus on smart growth projects further enhances its value for those interested in how urban, suburban, and rural growth can... more...

  • Law & Advertisingby Dean K. Fueroghne

    Rowman & Littlefield Publishers 2017; US$ 90.00

    In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. more...

  • This I Knowby Terry O'Reilly

    Knopf Canada 2017; US$ 25.00

    Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other:... more...