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Advertising & Promotion

  • Decoding the Irrational Consumerby Darren Bridger

    Kogan Page 2015; Not Available

    Decoding the Irrational Consumer summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data. more...

  • Sales Geniusby Graham Jones

    Hodder & Stoughton 2015; US$ 16.62

    The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge... more...

  • Sales Geniusby Graham Jones

    Hodder & Stoughton 2015; Not Available

    The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge... more...

  • ?Ad?apting to Marketsby Sunitha Srinivas C

    SAGE Publications 2015; Not Available

    An analysis of what goes into localization of advertisements in different Indian languages. more...

  • Advertising Standards and Ethicsby Justin Healey

    The Spinney Press 2015; US$ 30.00

    Advertising has a powerful impact on Australian society. It influences the public’s consumer preferences and also helps shape society’s values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book... more...

  • Missionby Michael Hayman; Nick Giles

    Penguin Books Ltd 2015; US$ 32.00

    In Mission: How the Best in Business Break Through , Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are... more...

  • The George W. Bush Foreign Policy Reader: Presidential Speeches with Commentaryby John W. Dietrich

    Taylor and Francis 2015; US$ 49.95

    India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the business of Bollywood, and a special chapter covering the range of new resources about... more...

  • Why People (Don?t) Buyby Amitav Chakravarti; Manoj Thomas

    Palgrave Macmillan 2015; US$ 35.00

    Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. more...

  • Consumer Brand Relationshipsby Marc Fetscherin; Tobias Heilmann

    Palgrave Macmillan 2015; US$ 115.00

    Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. more...

  • Plunkett's Advertising & Branding Industry Almanac 2015by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S Advertising & Branding Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...