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- Primento Digital Publishing 2016; US$ 1.99
Un guide pratique sur un phénomène qui prend de l'ampleur dans le monde du livre : l'auto-édition. S?éditer soi-même ? S?autoéditer ? Facile ! Le petit guide de l?auto-édition vous livre les ficelles de la réussite. Faire éditer son manuscrit n?est pas aisé et connaître le succès n?est pas donné à tous les auteurs ; le travail d?un auteur indépendant... more...
- Elsevier Science 2016; US$ 149.95
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously... more...
- Taylor and Francis 2016; US$ 54.95
Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...
- Wiley 2016; US$ 25.00
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving,... more...
- Taylor and Francis 2016; US$ 160.00
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising... more...
- SAGE Publications 2016; US$ 72.00
Advertising Creative is the first ?postdigital? creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...
- Palgrave Macmillan 2015; US$ 45.00
Australian Women in Advertising in the Twentieth Century captures the stories of women working in the global advertising industry, exploring the important contributions women made to the industry and the role of the industry in shaping the 'modern' woman. more...
- Palgrave Macmillan 2015; US$ 45.00
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. more...
- Rowman & Littlefield Publishers 2015; US$ 79.99
Gould explores the commerical and cultural underpinnings of advertising?and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. more...