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Advertising & Promotion

  • The New Advertisingby Ruth Brown; Ming Wang; Valerie Jones; Valerie Jones; Ming Wang; Ruth Brown

    ABC-CLIO 2016; US$ 131.00

    The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one... more...

  • It Only Takes Oneby John Emmerling

    Simon & Schuster 2016; US$ 14.99 US$ 10.50

    ?A lively and informative account of the creative process and how it works by someone who obviously knows.? ?George Plimpton, editor of The Paris Review ?Finally, a GPS for finding your great ideas.? ?Mike Slosberg, cofounder of Digitas The ability to turn a good idea into a great reality is a vital ingredient in achieving success. In It Only... more...

  • India Briefingby Alyssa Ayres; Philip Oldenburg; Philip Oldenburg

    Taylor and Francis 2016; US$ 52.95

    Since 2001, India has gained new attention as an emerging world power with a rapidly growing economy, a world-class science and technology sector, and a huge English-speaking labor pool. After a period of escalating tension with neighbor Pakistan, wide-ranging peace talks are underway. Within India, there is an unprecedented mood of optimism about... more...

  • Gender and American Politicsby Sue Tolleson-Rinehart; Jyl J Josephson

    Taylor and Francis 2016; US$ 47.95

    Studies of gender and American political life most often focus only on women. This book fills the gap by examining and comparing the roles and behavior of both men and women in political decision-making, public policy, and political institutions. Now updated and expanded, the book presents a full complement of empirical studies of real and imagined... more...

  • Strategic Social Mediaby L. Meghan Mahoney; Tang Tang

    Wiley 2016; US$ 44.95 US$ 38.96

    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also... more...

  • Digital Sellingby Grant Leboff

    Kogan Page 2016; US$ 21.63

    Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. more...

  • Ad Lawby Richard Lindsay

    Kogan Page 2016; US$ 43.26

    A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns. more...

  • The Media Handbookby Helen Katz

    Taylor and Francis 2016; US$ 60.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today?s industry... more...

  • Tactical SEOby Lee Wilson

    Kogan Page 2016; US$ 29.95

    Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses. more...

  • Ethics in Public Managementby H George Frederickson; Richard K Ghere

    Taylor and Francis 2016; US$ 59.95

    The groundbreaking "Ethics in Public Administration" set the agenda for a decade's worth of research in the theory and practice of ethics in the public sector. This long-awaited follow-up volume represents the state of the art in research on administrative ethics. It features all new contributions by many of the leading figures in the field, and addresses... more...