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- Penguin Books Ltd 2015; US$ 32.00
In Mission: How the Best in Business Break Through , Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are... more...
- Taylor and Francis 2015; US$ 49.95
India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the business of Bollywood, and a special chapter covering the range of new resources about... more...
- Palgrave Macmillan 2015; US$ 35.00
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. more...
- Palgrave Macmillan 2015; US$ 115.00
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. more...
- Plunkett Research, Ltd. 2015; US$ 349.99
Plunkett'S Advertising & Branding Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...
- McGraw-Hill Education 2015; US$ 30.00
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn?t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE?s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital... more...
- Taylor and Francis 2015; US$ 49.95
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. ... more...
- Taylor and Francis 2015; US$ 59.95
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes... more...