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- Rowman & Littlefield Publishers 2016; US$ 41.99
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses?from Fortune 500s to local entrepreneurs?can manage today?s complex and fragmented marketing landscape, respond to consumers? new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.... more...
- Pan Macmillan 2016; US$ 7.62
When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems. Treasure's search for foul play reveals a tangled web of deals and egos - Rorch was defying his partners by opposing a £2m takeover bid by a huge New York firm;... more...
- Primento Digital Publishing 2016; US$ 24.99
Geen wollige strategieŽn en complexe operationele oefeningen, maar een direct toepasbaar verhaal om met e-mailmarketing je doelgroep te inspireren, te teasen en te converteren. Wat gebeurt er als twee vooraanstaande professionals de handen in elkaar slaan? Dan ontstaat er een regenboog aan ideeŽn en zo ook met dit boek. Tamara Gielen (ťťn van ?s... more...
- Emerald Group Publishing Limited 2016; US$ 95.00
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. more...
- Taylor and Francis 2016; US$ 49.95
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules... more...
- Taylor and Francis 2016; US$ 54.95
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag,... more...
- Entrepreneur Press 2016; US$ 21.99
Distilling the wisdom of the world?s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles... more...
- Entrepreneur Press 2016; US$ 24.99
Are you ready to become the next market leader? Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companiessuch as IKEA, Apple, Uber, and Airbnbachieve game-changing who status. The answer is simple: They Simplify. Take Your Business from Startup to Game Changer.... more...