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Advertising & Promotion

  • Social Rootsby Cindy Gordon; Weir. Andrew

    Business Expert Press 2014; US$ 19.95

    Social Roots traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted... more...

  • The Advertising Agency (RLE Marketing)by Floyd Y. Keeler; Albert E. Haase

    Taylor and Francis 2014; US$ 130.00

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising... more...

  • The Early Advertising Scene (RLE Marketing)by Harden B. Leachman

    Taylor and Francis 2014; US$ 115.00

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices... more...

  • Advertising for Account Holders (RLE Marketing)by Nigel Linacre

    Taylor and Francis 2014; US$ 100.00

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner?s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client... more...

  • The Management of Luxuryby Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke

    Kogan Page 2014; US$ 60.00

    In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry... more...

  • Promotional Marketingby Roddy Mullin

    Kogan Page 2014; US$ 34.95

    The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital... more...

  • Real Luxuryby Misha Pinkhasov; Rachna Joshi Nair

    Palgrave Macmillan 2014; US$ 36.00

    Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. more...

  • Advertising to Childrenby Mark Blades; Caroline Oates; Fran Blumberg; Barrie Gunter

    Palgrave Macmillan 2014; US$ 105.00

    This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. more...

  • Marketing Communicationsby Lynne Eagle; Stephan Dahl; Barbara Czarnecka; Jenny Lloyd

    Taylor and Francis 2014; US$ 63.95

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won?t sell without the right reach to your potential... more...

  • Evaluation in Advertising Receptionby Stella Bullo

    Palgrave Macmillan 2014; US$ 95.00

    Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. more...