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Advertising & Promotion

  • This I Knowby Terry O'Reilly; David Chilton

    Knopf Canada 2017; US$ 34.00

    Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other:... more...

  • #Shareby Natalie T. Wood; Caroline K. Muñoz

    Business Expert Press 2017; US$ 19.95

    Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether... more...

  • Mobile Marketingby Daniel Rowles

    Kogan Page 2017; US$ 20.70

    How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. more...

  • Essentials of Advertisingby Robert Cluley

    Kogan Page 2017; US$ 31.05

    A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its interpretation through a range of research traditions. more...

  • Neuro Designby Darren Bridger

    Kogan Page 2017; US$ 20.70

    Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. more...

  • Present Like a Pro: The Modern Guide to Getting Your Point Across in Meetings, Speeches, and the Mediaby Carl Hausman

    ABC-CLIO 2017; US$ 37.00

    In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs?in short, anyone who needs to put an idea before others?needs strong presentation and persuasion skills. Moreover, just as important as traditional public speaking skills is the ability to present effectively via various... more...

  • Culture as Weaponby Nato Thompson

    Melville House 2017; US$ 12.99

    One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us. The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and marketing transformed the way the powerful communicate... more...

  • Mejores prácticas de marketing en el perúby Universidad Peruana de Ciencias Aplicadas UPC

    Editorial UPC 2017; US$ 13.00

    Esta segunda entrega reúne diez casos finalistas del Premio ANDA 2016, los cuales cuentan con un fuerte componente de innovación. Como explica Rodolfo León, director ejecutivo de la Asociación Nacional de Anunciantes, la resistencia de la gente a abandonar sus hábitos es un elemento que desafía a la innovación. Comprender esto resulta de vital importancia... more...

  • The Attention Merchantsby Tim Wu

    Atlantic Books 2017; US$ 15.99

    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over... more...

  • Scientific Advertisingby De Clau C. Hopkins

    Dancing Unicorn Books 2016; US$ 0.99

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...