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Advertising & Promotion

  • Plunkett's Advertising & Branding Industry Almanac 2017by Jack W. Plunkett

    Plunkett Research Ltd. 2017; US$ 349.99

    Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and... more...

  • Summary and Analysis of Contagious: Why Things Catch Onby Worth Books

    Worth Books 2017; US$ 3.50

    So much to read, so little time? This brief overview of Contagious tells you what you need to know?before or after you read Jonah Berger?s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.   This short summary and analysis of Contagious includes: Historical... more...

  • Audio Brandingby Laurence Minsky; Colleen Fahey; Philip Kotler

    Kogan Page 2017; US$ 21.33

    Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. more...

  • Partnerships for Smart Growth: University-Community Collaboration for Better Public Placesby Wim Wiewel; Gerrit Knaap

    Taylor and Francis 2017; US$ 47.95

    Linking the worlds of community development, higher education administration, and urban design, this accessible guidebook offers useful information on how universities and communities can best develop partnership projects. Its focus on smart growth projects further enhances its value for those interested in how urban, suburban, and rural growth can... more...

  • Law & Advertisingby Dean K. Fueroghne

    Rowman & Littlefield Publishers 2017; US$ 94.99

    In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. more...

  • This I Knowby Terry O'Reilly

    Knopf Canada 2017; US$ 25.00

    Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other:... more...

  • #Shareby Natalie T. Wood; Caroline K. Muņoz

    Business Expert Press 2017; US$ 19.95

    Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether... more...

  • Mobile Marketingby Daniel Rowles

    Kogan Page 2017; US$ 21.33

    How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. more...

  • Essentials of Advertisingby Robert Cluley

    Kogan Page 2017; US$ 31.99

    A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. more...

  • Neuro Designby Darren Bridger

    Kogan Page 2017; US$ 21.33

    Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. more...