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Advertising & Promotion

  • Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Lifeby Lawrence Samuel

    ABC-CLIO 2017; US$ 37.00

    The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent... more...

  • The Sale Begins When the Customer Says “No”by Elmer G. Leterman

    Papamoa Press 2017; US$ 3.99

    READ THIS BOOK TODAY—START EARNING MONEY TOMORROW! THE FAMOUS BESTSELLER BY ELMER G. LETERMAN INCREASE YOUR EARNINGS IMMEDIATELY—AND BRIGHTEN YOUR FUTURE PROSPECTS—WITH THE SURE-FIRE TECHNIQUES OF CREATIVE SELLING IF YOU’RE IN THE SALES FIELD TO MAKE MONEY—AND WHO ISN’T: Read about the unique methods of successful selling by one of America’s twelve... more...

  • Tough-Minded Management 1st ed.by Joe D. Batten

    Papamoa Press 2017; US$ 4.99

    In this book (originally published in 1963) author J. D. Batten, at the time himself the Chairman of the Board of a management consulting and human resources firm in Iowa, imparts sound advice and tips to aid managers and management in their important task of improving their effectiveness at all levels. “The excellence of the book lies in the basic... more...

  • Film Marketingby Finola Kerrigan

    Taylor and Francis 2017; US$ 46.95

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing... more...

  • The Ultimatum of Pleasureby Arsen Dallakyan; Karlen Dallakyan

    Hamilton Books 2017; US$ 61.00

    This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society. more...

  • Global Advertising Practice in a Borderless Worldby Robert Crawford; Linda Brennan; Lukas Parker

    Taylor and Francis 2017; US$ 54.95

    Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising... more...

  • Advertisingby Mara Einstein

    Oxford University Press 2017; US$ 10.99

    Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly... more...

  • The People Businessby Annabel Dunstan; Imogen Osborne

    Kogan Page 2017; US$ 32.17

    Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed and diverse case studies from multiple companies. more...

  • Celebrity Culture and the Entertainment Industry in Asiaby Vivienne Leung; Kimmy Cheng; Tommy Tse

    Intellect Books Ltd 2017; US$ 27.00

    Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry... more...

  • The End of Advertisingby Andrew Essex

    Random House Publishing Group 2017; US$ 27.00

    A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive... more...