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Advertising & Promotion

  • Culture as Weaponby Nato Thompson

    Melville House 2017; US$ 12.99

    One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us. The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and marketing transformed the way the powerful communicate... more...

  • The Attention Merchantsby Tim Wu

    Atlantic Books 2017; US$ 15.99

    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over... more...

  • Scientific Advertisingby De Clau C. Hopkins

    Dancing Unicorn Books 2016; US$ 0.99

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Famous Brand Names and Their Originsby Kathy Martin

    Pen and Sword 2016; US$ 13.28

    Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for ?velvet? and ?hook?? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting... more...

  • Colour Psychology Todayby June McLeod

    John Hunt Publishing 2016; US$ 7.99

    To pursue excellence through the intelligent appliance of colour. more...

  • Pioneering African-American Women in the Advertising Businessby Judy Foster Davis

    Taylor and Francis 2016; US$ 54.95

    Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during... more...

  • The Activation Imperativeby William Rosen; Laurence Minsky; Rory Sutherland

    Rowman & Littlefield Publishers 2016; US$ 41.99

    In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses?from Fortune 500s to local entrepreneurs?can manage today?s complex and fragmented marketing landscape, respond to consumers? new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.... more...

  • Advertise for Treasureby David Williams

    Pan Macmillan 2016; US$ 7.21

    When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems. Treasure's search for foul play reveals a tangled web of deals and egos - Rorch was defying his partners by opposing a £2m takeover bid by a huge New York firm;... more...

  • E-mail-marketingby Tamara Gielen; Hans Smellinckx

    Primento Digital Publishing 2016; US$ 24.99

    Geen wollige strategieŽn en complexe operationele oefeningen, maar een direct toepasbaar verhaal om met e-mailmarketing je doelgroep te inspireren, te teasen en te converteren. Wat gebeurt er als twee vooraanstaande professionals de handen in elkaar slaan? Dan ontstaat er een regenboog aan ideeŽn en zo ook met dit boek. Tamara Gielen (ťťn van ?s... more...

  • Multi-Channel Marketing, Branding and Retail Designby Charles McIntyre; T. C. Melewar; Charles Dennis

    Emerald Group Publishing Limited 2016; US$ 95.00

    This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. more...