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Advertising & Promotion

  • The Advertising Solutionby Craig Simpson; Brian Kurtz

    Entrepreneur Press 2016; US$ 21.99

    Distilling the wisdom of the world?s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles... more...

  • Simplifyby Richard Koch; Greg Lockwood; Perry Marshall

    Entrepreneur Press 2016; US$ 24.99

    Are you ready to become the next market leader? Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companiessuch as IKEA, Apple, Uber, and Airbnbachieve game-changing who status. The answer is simple: They Simplify. Take Your Business from Startup to Game Changer.... more...

  • Ultimate Guide to Platform Buildingby Wendy Keller

    Entrepreneur Press 2016; US$ 21.99

    Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans. more...

  • Video Game Marketingby Peter Zackariasson; Mikolaj Dymek

    Taylor and Francis 2016; US$ 59.95

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn?t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen.... more...

  • It Only Takes Oneby John Emmerling

    Simon & Schuster 2016; US$ 14.99 US$ 10.50

    ?A lively and informative account of the creative process and how it works by someone who obviously knows.? ?George Plimpton, editor of The Paris Review ?Finally, a GPS for finding your great ideas.? ?Mike Slosberg, cofounder of Digitas The ability to turn a good idea into a great reality is a vital ingredient in achieving success. In It Only... more...

  • The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]by Ruth Brown; Ming Wang; Valerie Jones; Valerie Jones; Ming Wang; Ruth Brown

    ABC-CLIO 2016; US$ 131.00

    The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one... more...

  • India Briefingby Alyssa Ayres; Philip Oldenburg; Philip Oldenburg

    Taylor and Francis 2016; US$ 52.95

    Since 2001, India has gained new attention as an emerging world power with a rapidly growing economy, a world-class science and technology sector, and a huge English-speaking labor pool. After a period of escalating tension with neighbor Pakistan, wide-ranging peace talks are underway. Within India, there is an unprecedented mood of optimism about... more...

  • Gender and American Politicsby Sue Tolleson-Rinehart; Jyl J Josephson

    Taylor and Francis 2016; US$ 47.95

    Studies of gender and American political life most often focus only on women. This book fills the gap by examining and comparing the roles and behavior of both men and women in political decision-making, public policy, and political institutions. Now updated and expanded, the book presents a full complement of empirical studies of real and imagined... more...

  • Strategic Social Mediaby L. Meghan Mahoney; Tang Tang

    Wiley 2016; US$ 44.95 US$ 38.96

    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also... more...

  • The Media Handbookby Helen Katz

    Taylor and Francis 2016; US$ 60.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today?s industry... more...