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Advertising & Promotion

  • Tactical SEOby Lee Wilson

    Kogan Page 2016; US$ 29.95

    Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses. more...

  • Ethics in Public Managementby H George Frederickson; Richard K Ghere

    Taylor and Francis 2016; US$ 59.95

    The groundbreaking "Ethics in Public Administration" set the agenda for a decade's worth of research in the theory and practice of ethics in the public sector. This long-awaited follow-up volume represents the state of the art in research on administrative ethics. It features all new contributions by many of the leading figures in the field, and addresses... more...

  • Plunkett's Advertising & Branding Industry Almanac 2016by Jack W. Plunkett

    Plunkett Research, Ltd. 2016; US$ 349.99

    Plunkett'S Advertising & Branding Industry Almanac 2016 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...

  • 98% Pure Potatoby John Griffiths; Tracey Follows

    Random House 2016; US$ 36.65

    The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It was a golden era of advertising, partly because the campaigns seemed to connect with... more...

  • The Blueprint for Strategic Advertisingby Margo Berman

    Taylor and Francis 2016; US$ 49.95

    The Blueprint for Strategic Advertising ?s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business... more...

  • The System Made Me Do it: Corruption in Post-communist Societiesby Rasma Karklins

    Taylor and Francis 2016; US$ 47.95

    Strike up a conversation with a citizen from the post-communist region and invariably the talk will turn to the topic of corruption - the misuse of public power for private gain. People are sure that corruption is widespread, whether from their own experiences or stories they have heard from others. They feel frustrated that there seems to be nothing... more...

  • The Secrets of Successful Copywritingby Patrick J. Quinn

    Elsevier Science 2016; US$ 72.95

    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate... more...

  • Social Media Campaignsby Carolyn Mae Kim

    Taylor and Francis 2016; US$ 49.95

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and... more...

  • Nawabs, Nudes, Noodlesby Ambi Parameswaran

    Pan Macmillan 2016; US$ 14.12

    This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi... more...

  • Environmental Advertising in China and the USAby Xinghua Li

    Taylor and Francis 2016; US$ 54.95

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer... more...