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Advertising & Promotion

  • The Management of Luxuryby Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke

    Kogan Page 2014; US$ 60.00

    In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry... more...

  • Promotional Marketingby Roddy Mullin

    Kogan Page 2014; US$ 34.95

    The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital... more...

  • The New Rules of Retailby Robin Lewis; Michael Dart

    St. Martin's Press 2014; US$ 27.99

    A second, fully revised edition of the essential guide to the modern retail industry more...

  • Place Branding through Phases of the Imageby Staci M. Zavattaro

    Palgrave Macmillan 2014; US$ 100.00

    In Place Branding through Phases of the Image , Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. more...

  • Marketingby Svend Hollensen; Marc Oliver Opresnik

    Franz Vahlen 2014; US$ 41.93

    Marketing ? A Relationship PerspectiveModerne Grundlange zum MarketingDas Lehrbuch behandelt eines der wichtigsten und aktuellsten Themenfelder des modernen Marketings. Der Ansatz verbindet dabei den klassischen Ansatz der strategischen Marketingplanung und seiner Instrumente mit dem neuen Ansatz des Relationship Marketing. Der ganzheitliche Ansatz... more...

  • Launchby Jeff Walker

    Touchstone 2014; US$ 17.99

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Launchby Jeff Walker

    Touchstone 2014; Not Available

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Launchby Jeff Walker

    Touchstone 2014; Not Available

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • The Definitive Book of Brandingby Kartikeya Kompella

    SAGE Publications 2014; US$ 59.95

    With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts,  The Definitive Book of Branding  addresses the needs of branding professionals across the world.    The book walks the reader through the different ways in which... more...

  • Herding Catsby Andrew Rohm; Michael Weiss

    Business Expert Press 2014; US$ 19.95

    One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so... more...