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Advertising & Promotion

  • Reales Marketingby Marc Rutschmann; Christian Belz

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; Not Available

    Wie tickt der Kunde? Welche Schritte unternimmt er, bis er seine Waren zur Kasse bringt? Wie läuft der Kaufprozess tatsächlich ab? Um Marketinginstrumente wirksam einzusetzen, braucht es Antworten auf diese Fragen. ?Reales Marketing? nimmt das Kaufverhalten von Kunden unter die Lupe. Es hilft, Muster in einem Kaufprozess zu erkennen und das Marketing... more...

  • No B.S. Guide to Brand-Building by Direct Responseby Dan S. Kennedy; Forrest Walden; Jim Cavale

    Entrepreneur Press 2014; US$ 17.95

    Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with... more...

  • Tobacco Goes to Collegeby Elizabeth Crisp Crawford

    McFarland & Company, Inc., Publishers 2014; US$ 40.00

    This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether... more...

  • Neu präsentierenby Gerriet Danz

    Campus Verlag 2014; US$ 19.66

    Präsentationen werden oft als einschläfernd und langweilig empfunden. Der Werbeprofi und Kommunikationstrainer Gerriet Danz hat eine außergewöhnliche Methode entwickelt: Er zeigt, wie man mit Techniken aus der Werbung ungewöhnlich und neuartig präsentieren kann, sodass das Publikum die Botschaft nicht nur versteht, sondern sich auch garantiert merkt.... more...

  • The Best Digital Marketing Campaigns in the World IIby Damian Ryan

    Kogan Page 2014; US$ 29.95

    In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and... more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 29.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...

  • Mobile Magicby Tom Eslinger

    Wiley 2014; US$ 30.00

    A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional... more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; US$ 18.78

    A dictionary of modern cliches. more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; Not Available

    A dictionary of modern cliches. more...

  • Visual Social Marketing For Dummiesby Krista Neher

    Wiley 2014; US$ 24.99

    How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap... more...