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Advertising & Promotion

  • Ultimate Guide to LinkedIn for Businessby Ted Prodromou; James Malinchak; Perry Marshall

    Entrepreneur Press 2015; US$ 21.95

    Ted Prodromou is an Internet business consultant specializing in search engine optimization, pay-per-click campaign management, and social media marketing. In his past life, Ted worked for high tech companies IBM, DEC, and Cellular One before starting his own consulting firm in 1999. He lives in San Anselmo, CA. James Malinchak, featured on ABC?s... more...

  • Corporate Branding in Facebook Fan Pagesby Eliane Pereira Zamith Brito; Maria Carolina Zanette

    Business Expert Press 2015; US$ 19.95

    In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term... more...

  • Economic Issues Today: Alternative Approachesby Robert B. Carson; Wade L. Thomas; Jason Hecht

    Taylor and Francis 2015; US$ 49.95

    Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding what the practice of economics is all about. The authors address fourteen current economic issues, covering both micro- and macro-economics, and... more...

  • Kapferer on Luxuryby Jean-NoŽl Kapferer

    Kogan Page 2015; US$ 39.95

    Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No?l Kapferer, a world-renowned... more...

  • Persuasive Copywritingby Andy Maslen

    Kogan Page 2015; US$ 61.99

    "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.Andy's subsequent research led him... more...

  • Writing Music for Commercialsby Michael Zager

    Rowman & Littlefield Publishers 2015; US$ 44.99

    In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. more...

  • Advertising Media Planningby Larry D. Kelly; Donald W. Jugenheimer; Kim Bartel Sheehan

    Taylor and Francis 2015; US$ 59.95

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with... more...

  • Public Administration and Lawby Julia Beckett; Heidi O. Koenig

    Taylor and Francis 2015; US$ 44.95

    Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the contents of any standard administrative law textbook. Each of the book's main sections begins with introductory... more...

  • Global Taiwan: Building Competitive Strengths in a New International Economyby Suzanne Berger; Richard K. Lester

    Taylor and Francis 2015; US$ 59.95

    Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States, Japan, Europe, and other areas, the book analyzes the strengths and weaknesses of Taiwanese firms at a time when they face new competition... more...

  • American Foreign Policy Since the Vietnam Warby Richard A Melanson

    Taylor and Francis 2015; US$ 49.95

    This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presidents Nixon, Carter, Reagan, Bush I, Clinton, and Bush... more...