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Advertising & Promotion

  • Nawabs, Nudes, Noodlesby Ambi Parameswaran

    Pan Macmillan 2016; US$ 12.09

    This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi... more...

  • Environmental Advertising in China and the USAby Xinghua Li

    Taylor and Francis 2016; US$ 54.95

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer... more...

  • A Dictionary of Marketingby Charles Doyle

    OUP Oxford 2016; US$ 17.99

    A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide. more...

  • Fascinate, Revised and Updatedby Sally Hogshead

    HarperCollins 2016; US$ 17.99

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior?fascination?and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our... more...

  • Online Marketing for Busy Authorsby Fauzia Burke; S.C. Gwynne

    Berrett-Koehler Publishers 2016; US$ 16.95

    If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet?and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online... more...

  • Start With the Future and Work Backby Bruce Weindruch

    Hamilton Books 2016; US$ 19.99

    This book is a lively, often amusing, but seriously perceptive exploration of The History Factory?s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. more...

  • Consumer Culture, Branding and Identity in the New Russiaby Graham H.J. Roberts

    Taylor and Francis 2016; US$ 54.95

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today?s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the... more...

  • How Cool Brands Stay Hotby Joeri Van Den Bergh; Mattias Behrer

    Kogan Page 2016; US$ 29.95

    Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. more...

  • Optimizing AdWordsby Paige Miller

    Taylor and Francis 2016; US$ 49.95

    Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google?s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients? products. Optimizing AdWords was written... more...

  • Advertising in Developing and Emerging Countriesby Emmanuel C. Alozie

    Taylor and Francis 2016; US$ 149.95

    This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their... more...