The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising & Promotion

  • Trendologyby Chris Kerns

    Palgrave Macmillan 2014; US$ 30.00

    In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. more...

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 125.00

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...

  • Authenticity is a Conby Peter York

    Biteback Publishing 2014; US$ 7.29

    The idea of authenticity – deliciously vague and as ubiquitous as Starbucks – has hit the spot in almost every sector of 21st-century life. But can we trust the authentic image of Nigel ‘man-of-the-people? Farage, Sarah ‘hockey mom? Palin or Gwyneth ‘inner life? Paltrow? Are punk bands, distressed denim and rustic furniture really as spontaneous... more...

  • Targetedby Mike Smith

    AMACOM 2014; US$ 24.95

    Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and Internet searches. But don?t be fooled?online advertising is exploding. It?s a crucial avenue for reaching consumers, though one that is often inadequately understood and poorly utilized. Part history, part guidebook, part prediction... more...

  • Corporate Communicationby Klement Podnar

    Taylor and Francis 2014; US$ 56.95

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step... more...

  • Twitter is Not a Strategyby Tom Doctoroff

    St. Martin's Press 2014; US$ 27.99

    A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement more...

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 65.00

    'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK more...

  • Ultimate Guide to Facebook Advertisingby Perry Marshall; Keith Krance; Thomas Meloche

    Entrepreneur Press 2014; US$ 21.95

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them,... more...

  • Industrial Advertising Copy (RLE Marketing)by R. Bigelow Lockwood

    Taylor and Francis 2014; US$ 130.00

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before... more...

  • When In Doubt Be Niceby Peter Mead

    Silvertail Books 2014; US$ 11.65

    Peter Mead's spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16. He fell in love with the business and his ambition and drive led him in 1977 to co-found Abbott Mead Vickers, which grew into one of the industry's most respected and highly awarded agencies. In 1995... more...