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Advertising & Promotion

  • Kapferer on Luxuryby Jean-NoŽl Kapferer

    Kogan Page 2015; US$ 39.95

    Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No?l Kapferer, a world-renowned... more...

  • Writing Music for Commercialsby Michael Zager

    Rowman & Littlefield Publishers 2015; US$ 44.99

    In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. more...

  • Advertising Media Planningby Larry D. Kelly; Donald W. Jugenheimer; Kim Bartel Sheehan

    Taylor and Francis 2015; US$ 59.95

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with... more...

  • Public Administration and Lawby Julia Beckett; Heidi O. Koenig

    Taylor and Francis 2015; US$ 44.95

    Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the contents of any standard administrative law textbook. Each of the book's main sections begins with introductory... more...

  • Global Taiwan: Building Competitive Strengths in a New International Economyby Suzanne Berger; Richard K. Lester

    Taylor and Francis 2015; US$ 59.95

    Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States, Japan, Europe, and other areas, the book analyzes the strengths and weaknesses of Taiwanese firms at a time when they face new competition... more...

  • American Foreign Policy Since the Vietnam Warby Richard A Melanson

    Taylor and Francis 2015; US$ 49.95

    This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presidents Nixon, Carter, Reagan, Bush I, Clinton, and Bush... more...

  • Advertising Account Planningby Larry Kelley; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 47.95

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. more...

  • Business Communicationby Peter Hartley; Peter Chatterton

    Taylor and Francis 2015; US$ 58.95

    Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes... more...

  • Mad Men and Bad Menby Sam Delaney

    Faber & Faber 2015; US$ 14.57

    From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to... more...

  • Chartered Public Relationsby Stephen Waddington

    Kogan Page 2015; US$ 49.95

    Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide... more...