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- Bentham Science Publisher Ltd 2015; US$ 29.00
?Capitalist Realism? in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the... more...
- Business Expert Press 2017; US$ 19.95
Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether... more...
1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry TimesMcGraw-Hill Education 2003; US$ 20.00
A treasure trove of tips on how to increase your income as a speaker--and keep your clients coming back for more "This extraordinary book contains wonderful insights, ideas and strategies that you can apply immediately to be more successful as a speaker, trainer or consultant, than you ever thought possible." --Brian Tracy, Speaker, Author of ... more...
- Penguin Books Ltd 2013; US$ 0.00
Free is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans. So how can you embrace... more...
- Wiley 2004; US$ 24.95 US$ 21.62
At last, the secrets of the real sales wizards are revealed in this inspirational book. Here are 100 failsafe tips, techniques and ideas for driving your sales up and up and smashing your targets. The ideas are drawn from sales masters from a variety of backgrounds and sectors, providing a heady mix of the best up-to-date and original sales... more...
- McGraw-Hill Education 2008; US$ 29.00
A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer... more...
- HarperCollins 2009; US$ 14.24
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the... more...