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Advertising & Promotion

  • 1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry Timesby Lilly Walters

    McGraw-Hill Education 2003; US$ 20.00 US$ 16.40

    A treasure trove of tips on how to increase your income as a speaker--and keep your clients coming back for more "This extraordinary book contains wonderful insights, ideas and strategies that you can apply immediately to be more successful as a speaker, trainer or consultant, than you ever thought possible." --Brian Tracy, Speaker, Author of ... more...

  • 10 Ways to Make Money in a Free Worldby Nicholas Lovell

    Penguin Books Ltd 2013; US$ 0.00

    A free ebook by Nicholas Lovell, author of The Curve Free is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while... more...

  • 100 Great Copywriting Ideasby Andy Maslen

    Marshall Cavendish 2009; US$ 5.00

    Ideas to inspire anyone to write and develop better and more effective copy. more...

  • The 100 Greatest Sales Ideas of All Timeby Ken Langdon

    Wiley 2004; US$ 24.95 US$ 21.62

    At last, the secrets of the real sales wizards are revealed in this inspirational book.  Here are 100 failsafe tips, techniques and ideas for driving your sales up and up and smashing your targets.  The ideas are drawn from sales masters from a variety of backgrounds and sectors, providing a heady mix of the best up-to-date and original sales... more...

  • 101 Ways to Advertise Your Businessby Andrew Griffiths

    Allen & Unwin 2006; US$ 22.68

    Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget. more...

  • 2011: Trendspotting for the Next Decadeby Richard Laermer

    McGraw-Hill Education 2008; US$ 29.00 US$ 23.78

    A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer... more...

  • The 22 Immutable Laws of Brandingby Al Ries; Laura Ries

    HarperCollins 2009; US$ 14.24

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the... more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 11.99

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • 222 Keywords Marketingby Springer Fachmedien Wiesbaden

    Springer Fachmedien Wiesbaden 2014; US$ 14.99

    Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des... more...

  • 24 Brand Mantrasby Jagdeep Kapoor

    SAGE India 2009; US$ 19.95

    This concise and practice-based book is aimed at helping marketeers develop winning. brand strategies. It presents 24 action-oriented mantras which can help launch,. build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. (Second Edition) is an excellent guide for building brands with a... more...