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Most popular at the top

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • Microeconomics for MBAsby Richard B. McKenzie; Dwight R. Lee

    Cambridge University Press 2010; US$ 88.00 US$ 72.16

    Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. more...

  • Strategic Project Management Made Simpleby Terry Schmidt

    Wiley 2009; US$ 29.95 US$ 20.96

    When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their... more...

  • Coopetitionby Said Yami; Sandro Castaldo; Giovanni Battista Dagnino

    Edward Elgar Publishing 2010; US$ 40.00

    This innovative book provides both theoretical insights and empirical evidence on coopetition. more...

  • New Sales. Simplified.by MIKE WEINBERG; S. Anthony Iannarino

    AMACOM 2012; US$ 12.95

    In sales, there?s no such thing as forever. You need new customers and new business?all the time. more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00 US$ 24.50

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion,... more...

  • Key Performance Indicatorsby David Parmenter

    Wiley 2015; US$ 55.00 US$ 38.50

    Streamline KPIs to craft a simpler, more effective system of performance measurement Key Performance Indicators provides an in-depth look at how KPIs can be most effectively used to assess and drive organizational performance. Now in its third edition, this bestselling guide provides a model for simplifying KPIs and avoiding the pitfalls ready... more...

  • McKinsey Mindby Ethan Rasiel; Paul N. Ph.D. Friga

    McGraw-Hill Education 2001; US$ 29.95 US$ 24.56

    The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organization McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international... more...

  • The Unemployed Millionaireby Matt Morris

    Wiley 2009; US$ 22.95 US$ 13.77

    A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing... more...

  • Strategy-Driven Talent Managementby Rob Silzer; Ben E. Dowell

    Wiley 2009; US$ 99.50 US$ 86.23

    A Publication of the Society for Industrial and Organizational Psychology Praise for Strategy-Driven Talent Management "Silzer and Dowell's Strategy-Driven Talent Management provides a comprehensive overview of the different elements of the best talent management processes used in organizations today. This is a valuable resource for leaders... more...