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Most popular at the top

  • Business Writing For Dummiesby Natalie Canavor

    Wiley 2013; US$ 22.99 US$ 19.99

    How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business... more...

  • The Brand Bubbleby John Gerzema; Edward Lebar

    Wiley 2008; US$ 27.95 US$ 24.50

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...

  • New Sales. Simplified.by MIKE WEINBERG; S. Anthony Iannarino

    AMACOM 2012; US$ 12.95

    In sales, there?s no such thing as forever. You need new customers and new business?all the time. more...

  • Ice to the Eskimosby Jon Spoelstra

    HarperCollins 2009; US$ 15.99

    You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up... more...

  • Strategic Employee Surveysby Jack Wiley

    Wiley 2010; US$ 56.50 US$ 48.97

    Praise for Strategic Employee Surveys "This is a must-read! If you want to bring your employee survey up to the next level—if you want to predict and drive your organizational outcomes, including customer satisfaction and business performance—if you want to move your business strategy and survey program closer together, then this is your... more...

  • Run your own businessby Infinite Ideas

    Infinite Ideas 2012; US$ 9.95

    Many of us have at some time toyed with the idea of starting our own businesses or becoming self-employed. There are many positive aspects to being your own boss: you choose the hours you want to work, but it can be daunting, and many of us ditch the dream in favor of the easy yet dreary life, which is why this book is here to help. We?ve thumbed through... more...

  • Smart Callingby Art Sobczak

    Wiley 2013; US$ 22.95 US$ 19.99

    Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Callin g has the solution: Art Sobczak's proven, never-experience-rejection-again system.... more...

  • Unlimited Sales Successby Brian Tracy; Michael Tracy

    AMACOM 2013; US$ 9.95

    Learn the world?s most powerful selling techniques?from the undisputed master of sales! more...

  • HRD Auditby T V Rao

    SAGE Publications 2014; US$ 29.00

    Human capital is an essential component of the market value as well as brand value of every organization.  HRD Audit  presents the first-ever comprehensive approach to evaluating and re-designing human resource development (HRD) function and interventions, and maximizing their contribution to business goals and human capital formation. A unique feature... more...