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- RDA Press, LLC 2014; US$ 18.95
The book begins by addressing many of the challenges stock market investors face today and the various ways many investors use the stock market to achieve their goals. A valuable discussion of where paper assets fit (and do not fit) in the context of Rich Dad principles and its place among the other assets classes such as real estate business and... more...
- Wiley 2008; US$ 29.95
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international... more...
- Edward Elgar Publishing 2011; US$ 60.00
The Handbook of Research on Strategy Process reveals the current state of the art of strategy process research as a whole as well as emerging research initiatives. It also discusses managerial and organizational factors affecting strategy implementation. Written by a blend of both leading researchers in the field and younger, emerging scholars, this... more...
- McGraw-Hill Education 2003; US$ 18.95
"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy ."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy , and one... more...
- Wiley 2010; US$ 24.95
Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch. ?How could my life have unraveled... more...
- Cyan Books 2006; US$ 17.95
Winning new clients is the most competitive activity in business today. Virtually all companies now find themselves having to pitch for work and business. And like any competitive activity ? sport, war, politics ? there can only be one winner. There are no prizes for coming second. Victory goes to the player who is best prepared, best equipped and... more...
- Berrett-Koehler Publishers 2006; US$ 47.95
The "Kirkpatrick Model" for evaluating training programs is the most widely used approach in the corporate, government, and academic worlds. First developed in 1959, it focuses on four key areas: reaction, learning, behavior, and results. "Evaluating Training Programs" provides a comprehensive guide to Kirkpatrick's four-level model, along with detailed... more...
- Taylor and Francis 2012; US$ 130.00
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of... more...
- Palgrave Macmillan 2004; US$ 60.00
In the current climate attention has refocused on lean production. While books have looked at the principles of lean production and techniques, this book from McKinsey & Company, the world's most influential management consultancy, provides a unique approach, which is holistic in nature and argues that lean must be central to the strategy and mindset... more...
- Pearson Education 2008; US$ 32.00
For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. more...