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Most popular at the top

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • Integrated Marketing Communicationby Robyn Blakeman

    Rowman & Littlefield Publishers 2014; US$ 49.99

    New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles. more...

  • The Future of the Professionsby Richard Susskind; Daniel Susskind

    OUP Oxford 2015; US$ 19.99

    The Future of the Professions predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, we will neither need nor want doctors, teachers, accountants, architects, the clergy, lawyers, and many others, to work as they did in the 20th century. more...

  • The Manager's Guide to Distribution Channelsby Linda Gorchels; Edward Marien; Chuck West

    McGraw-Hill Education 2004; US$ 48.00

    Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Operations Management For Dummiesby Mary Ann Anderson; Edward J. Anderson; Geoffrey Parker

    Wiley 2013; US$ 26.99 US$ 21.59

    Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors... more...

  • Death by Meetingby Patrick M. Lencioni

    Wiley 2010; US$ 24.95 US$ 17.46

    Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin.  Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch. “How could my... more...

  • The Future of Human Resource Managementby Mike Losey; Sue Meisinger; Dave Ulrich

    Wiley 2007; US$ 55.00 US$ 38.50

    Sixty-three stellar academics, consultants, and practitioners look at the future of human resources The follow-up to the bestselling Tomorrow's HR Management (978-0-471-19714-0), this book presents an international panel of expert contributors who offer their views on the state of HR and what to expect in the future. Topics covered include HR... more...

  • Affiliate Millionsby Anthony Borelli; Greg Holden

    Wiley 2007; US$ 24.95 US$ 17.46

    Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions , author Anthony... more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown/Archetype 2010; US$ 16.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...