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Most popular at the top

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • Uncensored Sales Strategiesby Dan S. Kennedy

    Entrepreneur Press 2012; US$ 19.95

    Sex Sells? With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted ? and shockingly, it wasn?t sex! Yes, ultimately ?a sure thing? was involved, but if that was really her clients? main objective, they could have gone elsewhere for a lot less. The business... more...

  • Racismby George M. Fredrickson; Albert Camarillo

    Princeton University Press 2015; US$ 19.95

    Are antisemitism and white supremacy manifestations of a general phenomenon? Why didn't racism appear in Europe before the fourteenth century, and why did it flourish as never before in the eighteenth and nineteenth centuries? Why did the twentieth century see institutionalized racism in its most extreme forms? Why are egalitarian societies particularly... more...

  • Tractionby Gino Wickman

    BenBella Books, Inc. 2012; US$ 16.99

    Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrationspersonnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It?s not complicated or theoretical. Based... more...

  • Decision Making Using Game Theoryby Anthony Kelly

    Cambridge University Press 2003; US$ 28.00

    Originally published in 2003, this book explains how game theory can predict the outcome of complex decision-making processes. more...

  • Getting Nakedby Patrick M. Lencioni

    Wiley 2009; US$ 24.95

    Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team , Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability... more...

  • Industrial Organizationby Paul Belleflamme; Martin Peitz

    Cambridge University Press 1753; US$ 64.00

    An innovative graduate textbook that explains modern industrial organization by blending theory with real-world applications. more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion,... more...

  • Professional Ethics and Etiquetteby Ferguson

    Infobase Publishing 2004; US$ 21.95

    Developing professional habits and manners is more important now than ever. Professional Ethics and Etiquette, Second Edition (the previous edition was titled Self-Development) helps students see how a professional is characterized not only by his or her technical skills, but also by the way in which he or she interacts with others. This book shows... more...

  • 50 Activities for Coaching & Mentoringby Donna Berry; Charles Cadwell; Joe Fehrmann

    HRD Press 1993; US$ 149.95

    These activities provide stimulating exercises, realistic case studies, and creative role-plays that will enable your managers and supervisors to sharpen their skills in several key coaching roles - as team leader, facilitator, counselor, and director. Each fully reproducible activity is organized in a user-friendly format with detailed trainer's... more...