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Most popular at the top

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 27.06

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • Hostage at the Tableby George Kohlrieser; Joe W. Forehand

    Wiley 2011; US$ 27.95 US$ 24.50

    George Kohlrieser—an international leadership professor, consultant, and veteran hostage negotiator—explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative book, he reveals how the proven techniques and psychological insights used in hostage negotiation... more...

  • Working Capital Managementby James Sagner

    Wiley 2014; US$ 60.00 US$ 52.99

    Stay liquid, think global, and better manage resources with this authoritative guide Working Capital Management is a comprehensive primer on keeping your business financially competitive in the face of limited access to short-term funds. With detailed insight applicable to each phase in the business cycle, this authoritative guide helps managers... more...

  • Positioning: The Battle for Your Mind, 20th Anniversary Editionby Al Ries; Jack Trout

    McGraw-Hill Education 2000; US$ 20.00

    “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available... more...

  • Essentials of Business Ethicsby Denis Collins

    Wiley 2009; US$ 50.00 US$ 43.99

    The essential guide to creating an organization ofhigh integrity and superior performance With the high-profile corporate scandals that have taken place in recent years, corporate ethics are more important to a business than ever before. The failure of ethical leadership in an organization is very destructive-it demoralizes the workforce, breeds... more...

  • The Social Media Marketing Bookby Dan Zarrella

    O'Reilly Media 2009; US$ 15.99

    Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.... more...

  • The AMA Handbook of Business Writingby Kevin WILSON; Jennifer WAUSON

    AMACOM 2010; US$ 22.95

    An indispensible desktop reference for every business professional! more...

  • Business Literacy Survival Guide for HR Professionalsby Regan W. Garey

    Society for Human Resource Management 2011; US$ 14.99

    Arguing that business literacy is relevant to the HR professional, this reference addresses concerns that individuals in HR positions are being overlooked in terms of corporate decision making and explains corporate accounting and finance through the lens of well-accepted HR competencies. Including data on financial ratios, budgeting, and fraud, this... more...

  • Building a Marketing Planby Ho Yin Wong

    Business Expert Press 2011; US$ 19.95

    The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to... more...

  • Excel 2013 For Dummiesby Greg Harvey

    Wiley 2013; US$ 24.99 US$ 21.99

    The bestselling Excel book - completely updated for Excel 2013! As the world's leading spreadsheet application, Excel has an enormous user base. The release of Office 2013 brings major changes to Excel, so Excel For Dummies comes to the rescue once more! Featuring the friendly For Dummies style, this popular guide shows beginners how to get... more...