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  • Handbook on Research in Relationship Marketingby R. M. Morgan; J. Turner Parish; G. Deitz

    Edward Elgar Publishing 2015; US$ 60.00

    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews... more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...

  • Wirtschaftsethikby Nils Ole Oermann

    C.H. Beck 2015; US$ 8.52

    Money makes the world go round ? aber wie kann man ?anständig? Geld verdienen und Geld ausgeben? Wie kann Wirtschaft fairer und nachhaltiger funktionieren? Die Antworten reichen vom Vertrauen in den freien Markt über soziale Marktwirtschaft und religiöse Wirtschaftslehren (katholische Soziallehre, islamisches Zinsverbot u.a.) bis hin zur Share Economy... more...

  • IFRS Praxishandbuchby Karl Petersen; Florian Bansbach; Eike Dornbach; KLS Accounting & Valuation KLS Accounting & Valuation GmbH

    Franz Vahlen 2015; US$ 90.32

    Das IFRS Praxishandbuch 2015 ist ein Leitfaden und Nachschlagewerk für Fach- und Führungskräfte. Die Checklisten auf der CD-ROM ergänzen es zu einem wertvollen Hilfsmittel bei der täglichen Arbeit.Die überarbeitete 10. Auflage enthält:- Berücksichtigung des erstmals veröffentlichten IFRS 15 (Umsatzrealisierung)- Überarbeitung der Passagen zu Finanzinstrumenten... more...

  • Ethical and Social Marketing in Asiaby Bang Nguyen; Chris Rowley

    Elsevier Science 2015; US$ 141.00

    There is a growing interest in firms? adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia... more...

  • The Stay Interviewby Richard P. Finnegan

    AMACOM 2015; US$ 10.95

    It's the worst sort of surprise: A valued and seemingly happy employee gives his notice. Can you do anything at this point Probably not. Could you have anticipated the departure and tried to prevent it? Absolutely. That's where this book comes in. This practical guide introduces managers to a powerful new engagement and retention tool: the stay interview.... more...

  • Just Listenby Mark Goulston; Keith Ferrazzi

    AMACOM 2015; US$ 12.95

    The first step in persuading anyone to do anything is getting them to hear you out. But whether the person is a cynical colleague, furious customer, or overwhelmed spouse, their emotional barriers may be blocking your message. And if you can't break through, you can't move forward. Just Listen has helped tens of thousands of people tear down walls... more...

  • Selling For Dummiesby Hopkins

    Wiley 2015; US$ 18.39

    Your guide to the most up-to-date selling strategies andtechniques No matter your skill level, this new edition of Selling ForDummies helps you lay the foundation for sales success with thelatest information on how to research your prospects, break downthe steps of the sales process, follow up with customers, and somuch more. Selling, when done... more...

  • Cowboy Ethicsby James P. Owen

    Skyhorse Publishing 2015; US$ 25.00

    A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are the ultimate keys to integrity, just as they were... more...

  • Success Secrets of the Online Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2015; US$ 21.95

    Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...