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Most popular at the top

  • The Green Marketing Manifestoby John Grant

    Wiley 2009; US$ 32.00

    We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’... more...

  • Needs Assessment: Trends and a View Toward the Futureby James W. Altschuld; Ryan Watkins

    Wiley 2014; US$ 29.00

    Explore multiple practical and theoretical dimensions of needs assessment. This volume focuses exclusively on this essential topic for guiding decisions—examining subjects such as: the importance of defining needs, implementing assessments in public and private-sector organizations, aligning needs with assets and capacity assessments, how... more...

  • The New Edge in Knowledgeby Carla O'Dell; Cindy Hubert

    Wiley 2011; US$ 45.00

    The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or retrofit... more...

  • Personnel Psychology and Human Resources Managementby Ivan T. Robertson; Cary L. Cooper

    Wiley 2015; US$ 94.95

    Part of a three-volume set of books which are themed collections of reprinted articles from the International Review of Industrial and Organizational Psychology (IRIOP) from 1997-2001. Each volume provides collections around a topic area, with new introductions written by the editors for each volume. Written by leading scholars with international reputations... more...

  • Excel Formeln und Funktionen für Dummiesby Ken Bluttman; Peter G. Aitken

    Wiley 2015; US$ 15.95

    Excel 2013 bietet Ihnen unzählige Formeln und Funktionen, aber - mal Hand aufs Herz - wie viele kennen Sie wirklich? Dieses Buch stellt Ihnen die 150 wichtigsten Formeln und Funktionen anhand von anschaulichen Alltagsbeispielen wie der Berechnung von Zinsen und Abschreibungen vor. Zudem erklärt Ihnen der Autor, wie Sie mit dem Dialogfeld "Funktion... more...

  • Internal Control Audit and Complianceby Lynford Graham

    Wiley 2015; US$ 95.00

    Ease the transition to the new COSO framework with practical strategy Internal Control Audit and Compliance provides complete guidance toward the latest framework established by the Committee of Sponsoring Organizations (COSO). With clear explanations and expert advice on implementation, this helpful guide shows auditors and accounting managers... more...

  • QuickBooks Online For Dummiesby Elaine Marmel

    Wiley 2015; US$ 26.99

    The fast and easy way to manage the books with QuickBooks Online Searching for a cloud-based accounting solution for your small business? Use this guide to master the fundamentals of QuickBooks Online—the world's most popular software for fast and easy mobile accounting! Inside, you'll find hands-on, practical guidance for using QuickBooks... more...

  • Creative Mentorship and Career-Building Strategies: How to Build your Virtual Personal Board of Directorsby Mary Pender Greene

    Oxford University Press 2015; US$ 26.99

    There has been a paradigm shift as to how professional knowledge is passed on. It no longer happens naturally through traditional corporate grooming and succession rituals. With less time, lower budgets, and more uncertainty, traditional mentorship models don't work in today's economy. The recent dramatic upheaval in the professional landscape... more...

  • A Strategic and Tactical Approach to Global Business Ethics, Second Editionby Lawrence A. Beer

    Business Expert Press 2015; US$ 19.95

    The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity, and to whatever degree or scale, are increasingly coming into contact with differences in morally applied... more...

  • Sales Promotion Decision Makingby Steve Ogden-Barnes; Stella Minahan

    Business Expert Press 2015; US$ 19.95

    Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools.... more...