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Most popular at the top

  • Trump University Marketing 101by Don Sexton

    Wiley 2010; US$ 24.95

    Trump University books are practical, straightforward primers onthe basics of doing business the Trump way—successfully.Written by leading experts and including an inspiring Foreword byTrump himself, these books present smart business wisdomillustrated by real-life examples from Trump and otherworld-renowned experts. Perfect for anyone who wants... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • Strategic Marketing for Success in Retailingby A. Samli

    ABC-CLIO 1998; US$ 84.00

    Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a... more...

  • Global Business Leadershipby E.S. Wibbeke

    Taylor and Francis 2008; US$ 45.00

    Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for stepping into complex cultural contexts. The Geoleadership... more...

  • Self-Management and Leadership Developmentby Mitchell G. Rothstein; Ronald J. Burke

    Edward Elgar Publishing 2010; US$ 40.00

    Offers a fresh perspective on how leaders and aspiring leaders can and should take personal responsibility for their own development. This book presents insights and practical recommendations on how individuals can actively self-manage through a number of typical leadership challenges. more...

  • SME Performanceby J. Watson

    Edward Elgar Publishing 2010; US$ 40.00

    'Watson addresses some of the most pervasive myths related to small business performance in an engaging manner, capturing the nuances of these important issues. His review of the definitions of business failure and study of the differences those definitions make for research outcomes is particularly striking and useful for policy makers, researchers,... more...

  • Armstrong's Handbook of Reward Management Practiceby Michael Armstrong

    Kogan Page 2010; US$ 65.00

    Armstrong's Handbook of Reward Management Practice is the definitive guide for practitioners involved in developing and managing reward strategies, policies and processes, and for students of employee reward. more...

  • CIM Coursebook: Delivering Customer Value through Marketingby Ray Donnelly; Colin Linton

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Financial Analysisby Catherine Gowthorpe

    Elsevier Science & Technology 2006; US$ 57.95

    The 2007 edition of CIMA's Official Learning Systems has been written in conjunction with the CIMA faculty to fully reflect what could be tested in the exam. Updated to incorporate syllabus changes with new readings and fully worked examples the 2007 Learning Systems provide complete study material for the May and November 2007 exams. The new edition... more...

  • World Class Diversity Managementby Roosevelt Thomas

    Berrett-Koehler Publishers 2010; US$ 32.95

    The leading author and senior statesman in the field of diversity management identifies the most effective diversity management philosophies, strategies, and practices from around the world. more...