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  • Accounting History from the Renaissance to the Presentby T. A. Lee; A. Bishop; R. H. Parker

    Taylor and Francis 2014; US$ 190.00

    First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Start Your Own e-Businessby Entrepreneur magazine; Rich Mintzer

    Entrepreneur Press 2014; US$ 19.95

    With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive... more...

  • SAP HCM - A Complete Tutorialby Ganesh Karthik S

    Packt Publishing 2014; US$ 35.99

    This book is a simple tutorial guide with practical issues and their solutions, aimed at enabling readers to implement the various features of the SAP HCM module. If you are familiar with ERP products, and would like to leverage knowledge and fine-tune your configuration skills, then this book is for you. This book is aimed at readers who want to learn... more...

  • Brand Mascotsby Stephen Brown; Sharon Ponsonby-McCabe

    Taylor and Francis 2014; US$ 170.00

    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively... more...

  • Strategic Integrated Marketing Communicationsby Larry Percy

    Taylor and Francis 2014; US$ 53.95

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been... more...

  • Sexual Orientation at Workby Fiona Colgan; Nick Rumens

    Taylor and Francis 2014; US$ 125.00

    Sexual Orientation at Work: Contemporary Issues and Perspectives brings together contemporary international research on sexual orientation and draws out its implications for lesbian, gay, bisexual, trans and heterosexual employees and managers. It provides new empirical and theoretical insights into sexual orientation employment discrimination and... more...

  • Work Breakdown Structuresby Eric S. Norman; Shelly A. Brotherton; Robert T. Fried

    Wiley 2010; US$ 85.00

    Understand and apply new concepts regarding Work Breakdown Structures The Work Breakdown Structure (WBS) has emerged as a foundational concept and tool in Project Management. It is an enabler that ensures clear definition and communication of project scope while performing a critical role as a monitoring and controlling tool. Created by the three... more...

  • The New Edge in Knowledgeby Carla O'Dell; Cindy Hubert

    Wiley 2011; US$ 45.00

    The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or retrofit... more...

  • Successful Direct Marketing in a Week: Teach Yourselfby Partick Forsyth

    Hodder & Stoughton 2014; US$ 14.00

    This title teaches the reader how use marketing efficiently. more...

  • Secrets of Success at Work: 50 Techniques to Excelby Nigel Cumberland

    Hodder & Stoughton 2014; US$ 17.00

    What do highly successful professionals know that the rest of us don't?. Do they have a secret recipe for success?. Is there a special alchemy at work?. 'The Secrets of Success at Work' reveals the 50 things you need to know to achieve all your professional goals, whatever your ambition. Some will surprise you, and all will inspire you.... more...