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- Taylor and Francis 2014; US$ 63.95
One of the most important new concepts in marketing is customer equity—here?s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area... more...
- Wiley 2014; US$ 24.99
Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars... more...
- Wiley 2014; US$ 60.00
Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of this asset, nothing beats quantitative performance and investment measurement. Learning and Development is an 80 billion-dollar industry, and every valuable employee represents a sizable investment... more...
- Taylor and Francis 2014; US$ 181.00
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company. more...
- Taylor and Francis 2014; US$ 190.00
First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company. more...
- Entrepreneur Press 2014; US$ 19.95
With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive... more...
- Haufe Lexware Verlag 2014; US$ 5.09
Beruflicher Erfolg im Geschäftsleben erfordert perfekte Umgangsformen und Kenntnis der wichtigsten Benimmregeln. Dieser TaschenGuide zeigt Ihnen, wie Ihr Auftritt auf dem Business-Parkett zu einem vollen Erfolg wird. Vom richtigen Business-Outfit über tadellose Tischmanieren bis zur stilvollen Korrespondenz. Eine lehrreiche und zugleich unterhaltsame... more...
- Packt Publishing 2014; US$ 35.99
This book is a simple tutorial guide with practical issues and their solutions, aimed at enabling readers to implement the various features of the SAP HCM module. If you are familiar with ERP products, and would like to leverage knowledge and fine-tune your configuration skills, then this book is for you. This book is aimed at readers who want to learn... more...
- Taylor and Francis 2014; US$ 170.00
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively... more...