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  • Marketing for the Developing Company (RLE Marketing)by John Winkler

    Taylor and Francis 2014; US$ 115.00

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing... more...

  • Ultimate Guide to Facebook Advertisingby Perry Marshall; Keith Krance; Thomas Meloche

    Entrepreneur Press 2014; US$ 21.95

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them,... more...

  • National Brands and Private Labels in Retailingby Juan Carlos Gázquez-Abad; Francisco J. Martínez-López; Irene Esteban-Millat; Juan Antonio Mondéjar-Jiménez

    Springer 2014; US$ 199.00

    This book presents latest findings on brand marketing in retail. In times of economic downturn a 'new retailing landscape' is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix... more...

  • Bilanzanalyse und Kennzahlenby Bernd Heesen; Wolfgang Gruber

    Springer 2014; US$ 59.99

    Ob nach HGB, IFRS oder US-GAAP bilanziert wird: Vieles in der Gewinn- und Verlustrechnung bzw. in der Bilanz ist eigentlich offensichtlich, aber nicht auf den ersten Blick erkennbar. Auf internationaler Ebene verliert daruber hinaus das Gesamtkostenverfahren an Bedeutung, aber fur den deutschen Mittelstand ist das Gesamtkostenverfahren eindeutig ?der... more...

  • Werbekommunikationby Nils S. Borchers

    Springer 2014; US$ 49.99

    ?Werbekommunikation geht weit uber die Verbreitung massenmedialer, bezahlter Werbeanzeigen in der Wirtschaft hinaus. Der soziale Mechanismus, der ihr zugrunde liegt, lasst sich potenziell in allen Bereichen der Gesellschaft entdecken und tritt in den unterschiedlichsten Formen auf.?Nils S. Borchers diskutiert diese Vielfaltigkeit der Werbekommunikation... more...

  • OECD Reviews on Local Job Creation Employment and Skills Strategies in the United Statesby OECD Publishing

    OECD Publishing 2014; US$ 38.00

    How to stimulate growth and support job creation are two critical challenges that countries confront following the global financial crisis. The Local Economic and Employment Development (LEED) Programme of the OECD has developed international cross-comparative reviews on local job creation policies to examine the contribution of local labour market... more...

  • OECD Reviews on Local Job Creation Employment and Skills Strategies in Koreaby OECD Publishing

    OECD Publishing 2014; US$ 47.00

    With the rising economic importance of human resources and skills, employment and training agencies are now often expected to play a more important role in local strategies to support new creation, facilitate restructuring and increase productivity. The OECD Local Economic and Employment Development (LEED) Programme has developed an international cross-comparative... more...

  • HR at Your Serviceby Gary P. Latham; Robert C. Ford

    Society for Human Resource Management 2012; US$ 13.99

    Focusing on the day-to-day delivery of quality service that can drive a successful partnership between the Human Resources (HR) department and the rest of the company, this handbook demonstrates how HR managers can and must ensure that their teams develop the ability to anticipate and attend to the needs, wants, and expectations of managers and their... more...

  • Loyalitätswirkung des geschenkten bevorzugten Kundenstatusby Lena Steinhoff

    Springer 2014; US$ 49.99

    ?In hierarchischen Loyalitatsprogrammen bekommen einige Kunden einen bevorzugten Kundenstatus vom Unternehmen geschenkt, anstatt diesen wie ublich aktiv zu erreichen. Ob sich der geschenkte bevorzugte Kundenstatus ebenso positiv auf die Kundenloyalitat auswirkt wie der erreichte, ist unklar. Auf Basis sozialpsychologischer Theorien und Konzepte leitet... more...

  • Cybervettingby Edward J. Appel

    Taylor and Francis 2014; US$ 79.95

      Researching an individual?s, firm?s or brand?s online presence has become standard practice for many employers, investigators, and intelligence officers, including law enforcement. Countless companies and organizations are implementing their own policies, procedures, and practices for Internet investigations, cybervetting, and intelligence.... more...