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Most popular at the top
- Diplomica Verlag 2008; US$ 40.32
Dieses Buch befasst sich mit Chancen und Risiken mittelständischer Betriebskrankenkassen im zukünftigen Krankenversicherungsmarkt. Diese stehen vor neuen Herausforderungen: Der Beitragssatzvorteil vergangener Jahre ist aufgebraucht, die Einführung des Einheitsbeitrages ab 2009 ist nicht mehr weit und auch die Bedeutung übergreifender Kollektivverträge... more...
- Kogan Page 2010; US$ 19.95
Strategic Leadership, from the renowned leadership expert John Adair, explores the sources and fundamentals of strategic leadership. It also describes the skills necessary to be effective in the role, and the seven generic functions that make up the role of the strategic leader. more...
- Taylor and Francis 2012; US$ 34.95
This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This... more...
- Taylor and Francis 2012; US$ 36.95
Management Challenges in the 21st Century looks afresh at the future of management thinking and practice. The content revolves around two fundamental issues that are occuring simultaneously: changes in the world economy, and shifts in the practice of management. These developments, especially in developed countries are crucial in exploring and understanding... more...
- Wiley 2010; US$ 32.95
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...
- Diplomica Verlag 2007; US$ 45.02
Hauptbeschreibung In der Unternehmenswelt dient Sprache als wesentliches Werkzeug in der Vermittlung von Informationen, Werten und Zielen und ist somit die wichtigste Form der sozialen Interaktion. In diesem Zusammenhang wird Sprache nicht nur als bloßes akustisches Instrument der Artikulation gesehen, sondern vielmehr als sog. "sprachliches Handeln",... more...
- Wiley 2011; US$ 60.00
The world of management is in crisis - the old remedies no longer work and organizations are failing at an increasing rate. Although many talk of 'joined up thinking', few offer practical guidance on how to achieve this in organizations. The Fractal Organization sets down the practical implications of a well tested systemic approach to building... more...
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More DealsMcGraw-Hill Education 2011; US$ 30.00
Win more deals with the perfect sales story! ?Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.? ?Karen Quintos, CMO and SVP, Dell Inc. ?The concepts outlined... more...
- Taylor and Francis 2011; US$ 80.95
Leadership, adaptability, value creation. These are the skills necessary for tomorrow?s managers. Allen Amason approaches the topic of strategic management with these traits in mind. Rather than simply teaching theory and research, he seeks to communicate to them the fundamental keys to how strategy works. This book is designed to help students think... more...