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  • Corporate Social Responsibility and Human Resource Managementby M. Karatas-Ozkan; K. Nicolopoulou; M. Ozbilgin

    Edward Elgar Publishing 2014; US$ 40.00

    ‘A valuable guide to combine so far separate strands of thinking on CSR, DM and HRM. With its global focus, this book cuts through the claims and assumptions of existing understanding and provides data from a large set of countries. It will certainly stimulate insightful thoughts and practices of CSR in HRM’- Sibel YAMAK, Galatasaray University,... more...

  • Ultimate Guide to Google AdWordsby Perry Marshall; Mike Rhodes; Bryan Todd

    Entrepreneur Press 2014; US$ 24.95

    Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can?t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This... more...

  • National Brands and Private Labels in Retailingby Juan Carlos Gázquez-Abad; Francisco J. Martínez-López; Irene Esteban-Millat; Juan Antonio Mondéjar-Jiménez

    Springer 2014; US$ 199.00

    This book presents latest findings on brand marketing in retail. In times of economic downturn a 'new retailing landscape' is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix... more...

  • Corporate Audiobooksby Dietmar Pokoyski; Stefanie Pütz

    Springer 2014; US$ 39.99

    Die Kopfhorer auf den Ohren so vieler Menschen belegen es: Audio-Medien sind aus unserem Alltag nicht mehr wegzudenken. Auch Unternehmen haben langst den Nutzen des Audio-Kanals fur ihre Corporate Identity erkannt. Audio-Branding und Podcasts sind unverzichtbare Elemente einer zeitgemaßen Unternehmenskommunikation geworden. Doch eines ist auffallig:... more...

  • Bilanzanalyse und Kennzahlenby Bernd Heesen; Wolfgang Gruber

    Springer 2014; US$ 59.99

    Ob nach HGB, IFRS oder US-GAAP bilanziert wird: Vieles in der Gewinn- und Verlustrechnung bzw. in der Bilanz ist eigentlich offensichtlich, aber nicht auf den ersten Blick erkennbar. Auf internationaler Ebene verliert daruber hinaus das Gesamtkostenverfahren an Bedeutung, aber fur den deutschen Mittelstand ist das Gesamtkostenverfahren eindeutig ?der... more...

  • Werbekommunikationby Nils S. Borchers

    Springer 2014; US$ 49.99

    ?Werbekommunikation geht weit uber die Verbreitung massenmedialer, bezahlter Werbeanzeigen in der Wirtschaft hinaus. Der soziale Mechanismus, der ihr zugrunde liegt, lasst sich potenziell in allen Bereichen der Gesellschaft entdecken und tritt in den unterschiedlichsten Formen auf.?Nils S. Borchers diskutiert diese Vielfaltigkeit der Werbekommunikation... more...

  • Creating a Pathway to Your Dream Careerby Tom Kucharvy

    Business Expert Press 2014; US$ 19.95

    What do you want your life to be like when you?re 25? 35? 55? Do you want a job that will feed you and your family or do you want a career that will be an integral part of your life?a career that will feed your passions, enable the lifestyle you choose, and be a continual source of engagement and pride? But do you really have the luxury of even considering... more...

  • Organization and Marketing (RLE Marketing)by Peter Spillard

    Taylor and Francis 2014; US$ 115.00

    Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations... more...

  • Marketing (RLE Marketing)by Arnold K. Weinstein

    Taylor and Francis 2014; US$ 115.00

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. more...

  • The Advertising Agency (RLE Marketing)by Floyd Y. Keeler; Albert E. Haase

    Taylor and Francis 2014; US$ 130.00

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising... more...