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- Taylor and Francis 2015; US$ 59.95
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each... more...
- Wiley 2014; US$ 26.99 US$ 21.59
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies... more...
- Wiley 2011; US$ 27.95 US$ 22.36
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors. more...
- McGraw-Hill Education 2007; US$ 49.00
What is the place of ethics in organizational culture? What constitutes good leadership? How do different cultures define ethical leadership? This book explores the value of ethics in a business climate overwhelmingly driven by the need to generate profits and cut costs. more...
- Edward Elgar Publishing 2013; US$ 40.00
This impressive book assembles the latest research findings and thinking on the management of voluntary/nonprofit sector organizations and the effective utilization of both paid staff and volunteers. The authors expertly look into the challenges faced by this sector and the growing role that it plays in society. They review HRM in the voluntary sector... more...
- HarperCollins 2009; US$ 13.99
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up... more...
- ABC-CLIO 2005; US$ 41.00
Politics is a way of life in every organization. Like it or not, managers must develop political savvy in order to succeed as leaders; every interaction has political undertones that affect their performance in the workplace. As politicians, managers are called upon to bring together parties with different (and often competing) agendas, and to demonstrate... more...
- Pearson Education 2009; US$ 27.99
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net ? presentationzen.com ? shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you... more...
- Wiley 2012; US$ 29.99 US$ 23.99
Here's what you should know to manage data records efficiently With proper electronic data management, your business can lower costs, improve efficiency, eliminate duplication, and be protected in the event of a lawsuit. This book provides an overview of records management solutions and implementation strategies in plain, non-technical English.... more...