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Most popular at the top
- SAGE Publications 2008; US$ 69.00
`Many books on management are sanitized, cleanly technical accounts of the unreality of managerial life and work. Politics hardly feature. This book tells it like it is: it dishes the dirt, gets low-down, into the funky and fascinating politics of organizational life' - Stewart Clegg more...
- F+W Media 2011; US$ 14.95 US$ 12.26
New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...
- Berrett-Koehler Publishers 2001; US$ 22.95
Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors... more...
- SAGE Publications 2011; US$ 51.00 US$ 43.35
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty... more...
- Wharton Digital Press 2013; US$ 9.99
The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...
- Edward Elgar Publishing 2013; US$ 40.00
The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to... more...
- Taylor and Francis 2013; US$ 59.95
Speed in acquiring the knowledge and skills to perform tasks is crucial. Yet, it still ordinarily takes many years to achieve high proficiency in countless jobs and professions, in government, business, industry, and throughout the private sector. There would be great advantages if regimens of training could be established that could accelerate the... more...
- F+W Media 2013; US$ 14.99 US$ 12.29
An expert guide to the answers that will get you hired! What's the surefire way to overcome the stress of a job interview and get the job you want? Be prepared! It isn't enough to be qualified and have a stellar resume--you need to ace the interview as well. The Everything Job Interview Question Book arms you with the best answers to hundreds... more...
- AMACOM 2014; US$ 34.95
Administrative assistants are expected to be everything to everyone, all the time. From managing the phones, coordinating meetings, and preparing presentations, to planning events, crafting clear business communications, and deciphering legal documents, they have to juggle it all. Extensively updated, the fifth edition of the Administrative Assistant's... more...
- Kogan Page 2014; US$ 80.00
This classic textbook covers everything you need to know about Human Resource Management, whether you're a student building your knowledge and looking for a fundamental understanding of core areas or an HR manager looking for best practice tools to enhance your performance. more...