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Most popular at the top

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • SAGE Brief Guide to Business Ethicsby SAGE Publications

    SAGE Publications 2011; US$ 34.00 US$ 28.90

    This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as... more...

  • Freedom to Change: Four Strategies to Put Your Inner Drive into Overdriveby Michael Fullan

    Wiley 2015; US$ 27.95 US$ 19.57

    Break free to make real change for yourself and others Have you ever felt like your progress was being blocked, not just by your own circumstances, but by the presence and actions of others? Freedom to Change releases you from the trap of constantly telling yourself that you'd be more successful at teaching, leading, or contributing to an organization... more...

  • Experimental Auctionsby Jayson L. Lusk; Jason F. Shogren

    Cambridge University Press 2007; US$ 36.00 US$ 29.52

    A comprehensive guide to the theory and practice of experimental auctions. more...

  • Handbook of Pricing Research in Marketingby V.R. Rao

    Edward Elgar Publishing 2009; US$ 60.00

    Pricing is an essential aspect of the marketing mix for brands and products. This book covers the various developments and concepts as applied to tackling pricing problems. It is suitable for academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants. more...

  • Excel Hacksby David Hawley; Raina Hawley

    O'Reilly Media 2007; US$ 23.99

    Millions of users create and share Excel spreadsheets every day, but few go deeply enough to learn the techniques that will make their work much easier. There are many ways to take advantage of Excel's advanced capabilities without spending hours on advanced study. Excel Hacks provides more than 130 hacks -- clever tools, tips and techniques --... more...

  • Project Management for Business, Engineering, and Technologyby John M. Nicholas; Herman Steyn

    Taylor & Francis 2008; US$ 54.95

    Project Management for Business, Engineering and Technology, 3rd edition is a direct response to the ever-increasing need for better project management. First covering the essential background, from origins and philosophy to methodology, the main bulk of the book is dedicated to the concepts and techniques of practical application, including project... more...

  • Managing Customer Relationshipsby Don Peppers; Martha Rogers

    Wiley 2010; US$ 89.50 US$ 77.57

    MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration,... more...

  • Resonateby Nancy Duarte

    Wiley 2013; US$ 29.95 US$ 20.96

    Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them... more...

  • The Marketing Agency Blueprintby Paul Roetzer

    Wiley 2011; US$ 29.95 US$ 20.96

    Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital... more...