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Most popular at the top
- Marshall Cavendish 2012; US$ 4.00
FAQs on Marketing distills the essence of Philip Kotlers decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful?... more...
- Wiley 2013; US$ 39.99 US$ 34.99
Learn to use Excel dashboards and reports to better conceptualize data Updated for all the latest features and capabilities of Excel 2013, this go-to resource provides you with in-depth coverage of the individual functions and tools that can be used to create compelling Excel reports. Veteran author Michael Alexander walks you through... more...
- Profile Books 2013; US$ 13.31
In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. Today it's one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago. This miracle turnaround is all down to one man, Jack... more...
- Wiley 2013; US$ 34.99 US$ 31.84
Everything you need to know to start and run a successful eBay business eBay now has 100 million active users and just keeps growing. And they have turned to For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to... more...
- Holy Macro! Books 2013; US$ 19.99
Designed with Excel gurus in mind, this handbook outlines how to create formulas that can be used to solve everyday problems with a series of data values that standard Excel formulas cannot or would be too arduous to attempt. Beginning with an introduction to array formulas, this manual examines topics such as how they differ from ordinary formulas,... more...
- AMACOM 2014; US$ 34.95
Administrative assistants are expected to be everything to everyone, all the time. From managing the phones, coordinating meetings, and preparing presentations, to planning events, crafting clear business communications, and deciphering legal documents, they have to juggle it all. Extensively updated, the fifth edition of the Administrative Assistant's... more...
- Profile Books 2014; US$ 11.98
We are surrounded by stationery: half-chewed Cristal Bics and bent paper clips, rubber bands to fiddle with or ping, blunt pencils, rubbers and Tipp-ex are integral parts of our everyday environment. So much so that we never think about where they come from, why they are the way they are - or what stories they might have to tell. But luckily, James... more...
- Wiley 2015; US$ 95.00 US$ 83.50
A professional perspective to implementing IFRS 10, 11, and 12 The new International Financial Reporting Standards (IFRS) 10, 11, and 12 are changing group accounting for many businesses. As business becomes increasingly global, more and more firms will need to transition using the codes and techniques described in Principles of Group Accounting... more...
- Taylor and Francis 2014; US$ 59.95
This comprehensive text provides an engaging examination of the entire process of performance management. It balances concepts with practical skill-based exercises, and gives readers both an understanding of performance management and the ability to manage performance. An online Instructor's Manual is available to adopters, and free PPTs are available... more...
- CRC Press 2010; US$ 114.95
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.... more...