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Most popular at the top
- Wiley 2013; US$ 29.95
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them... more...
- Entrepreneur Press 2010; US$ 15.99
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than Millionaire Maker? Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP... more...
- F+W Media 2011; US$ 14.95
New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...
- Edward Elgar Publishing 2012; US$ 60.00
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research,... more...
- Wiley 2013; US$ 49.99
Excel at Excel with the help of this bestselling spreadsheet guide John Walkenbach's name is synonymous with excellence in computer books that decipher the complexities of Microsoft Excel. Known as "Mr. Spreadsheet," Walkenbach shows you how to maximize the power of Excel 2013 while bringing you up to speed on the latest features. This perennial... more...
- Edward Elgar Publishing 2013; US$ 40.00
Multinational corporations face considerable complexity in setting the terms and conditions of employment. Differing national laws prevent firms from developing consistent sets of employment policies, but, at the same time, employees are often expected to work closely with colleagues located in many different countries and seek comparable treatment.... more...
- Entrepreneur Press 2014; US$ 17.99
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing?s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker... more...
- AMACOM 2014; US$ 34.95
Administrative assistants are expected to be everything to everyone, all the time. From managing the phones, coordinating meetings, and preparing presentations, to planning events, crafting clear business communications, and deciphering legal documents, they have to juggle it all. Extensively updated, the fifth edition of the Administrative Assistant's... more...
- Berrett-Koehler Publishers 2014; US$ 16.95
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable... more...
- Hodder Education 2014; US$ 48.00
Endorsed by Cambridge International Examinations. Foster a deeper understanding with a wide range of international case studies and exam preparation matched to the key knowledge students need for success. This title covers the entire syllabus for Cambridge International Examinations' International AS and A Level Business (9609). It is divided into... more...