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Most popular at the top

  • Store Design and Visual Merchandisingby Claus Ebster

    Business Expert Press 2011; US$ 19.95

    In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores... more...

  • Meta-Luxuryby Manfredi Ricca; Rebecca Robins

    Palgrave Macmillan 2012; US$ 44.00

    Meta-Luxury  sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. more...

  • Super sellingby Infinite Ideas

    Infinite Ideas 2012; US$ 9.95

    In a business world that is changing rapidly, so too are selling techniques. Old fashioned methods no longer apply and you need to develop new skills to prosper in the future. In Super Selling by Russell Webster you will learn how to: Master the three vital stages of the selling process; Become a 'people-person' to enhance your success; Make... more...

  • Strategic Retail Managementby Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein

    Springer 2012; US$ 59.95

    This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated.... more...

  • Office 2013 All-In-One For Dummiesby Peter Weverka

    Wiley 2013; US$ 27.99

    Home and business users around the globe turn to Microsoft Office and its core applications every day. Whether you're a newcomer or a veteran Office user, this friendly-but-informative guide provides in-depth coverage on all the newest updates and enhancements to the Office 2013 suite. With an overview of tools common to all Office applications and... more...

  • The Customer Service Survival Kitby Richard S. Gallagher; Carol Roth

    AMACOM 2013; US$ 14.95

    Proven strategies for handling any customer crisis. more...

  • The New Rules of Sales and Serviceby David Meerman Scott

    Wiley 2014; US$ 28.00

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling... more...

  • UnSellingby Scott Stratten; Alison Kramer

    Wiley 2014; US$ 25.00

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We... more...

  • No B.S. Sales Success In The New Economyby Dan S. Kennedy

    Entrepreneur Press 2010; US$ 15.95

    In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker? Dan Kennedy? Kennedy covers: • Adapting to The New Economy Consumer • How to... more...

  • Brand esSenseby Neil Gains

    Kogan Page 2013; US$ 39.95

    Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical applications of how it can be done, and links storytelling to sensory recognition in brand promotion. Drawing on both the latest research he shows how a two-sense... more...