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Most popular at the top

  • IPOby Philippe Espinasse

    Hong Kong University Press, HKU 2011; US$ 50.00

    In this practical guide to initial public offerings, Philippe Espinasse explains the pros and cons of turning private businesses into listed companies. In straightforward, jargon-free language he details the strategies, procedures, and documentation for different forms of listings, and describes the process of marketing and pricing an international... more...

  • Pricing: Segmentation and Analyticsby Tudor Bodea

    Business Expert Press 2012; US$ 19.95

    Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...

  • Selling to Winby Richard Denny

    Kogan Page 2013; US$ 19.99

    Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flyers, and in this bestselling book he explains how to put his winning techniques... more...

  • Wiley CPAexcel Exam Review 2014 Focus Notesby Wiley

    Wiley 2013; US$ 40.00

    All the information you need to pass the CPA exam on your own Updated annually with the latest AICPA content guidelines, Wiley CPAexcel Exam Review 2014 Focus Notes provides a review of all the basic skills and concepts tested on the CPA exam and teaches important strategies to take the exam faster and more accurately. Filled with acronyms and... more...

  • Wiley CPAexcel Exam Review 2014 Focus Notesby Wiley

    Wiley 2013; US$ 40.00

    All the information you need to pass the CPA exam on your own Updated annually with the latest AICPA content guidelines, Wiley CPAexcel Exam Review 2014 Focus Notes provides a review of all the basic skills and concepts tested on the CPA exam and teaches important strategies to take the exam faster and more accurately. Filled with acronyms and... more...

  • Profitable Customer Engagementby V. Kumar

    SAGE Publications 2013; US$ 49.95

    The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...

  • Research Handbook on Sustainable Co-operative Enterpriseby T. Mazzarol; S. Reboud; E. Mamouni Limnios

    Edward Elgar Publishing 2014; US$ 60.00

    Co-operatives are found in all industry sectors and almost all countries around the world. However, despite their significant economic and social contributions, the academic literature has largely ignored these important businesses. This book is a detailed examination of the co-operative enterprise business model and the factors that help to enhance... more...

  • 80/20 Sales and Marketingby Perry Marshall; Richard Koch

    Entrepreneur Press 2013; US$ 21.95

    Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...

  • Qualitative Marketing Researchby David J. Carson; Audrey Gilmore; Chad Perry; Kjell Gronhaug

    SAGE Publications 2001; US$ 72.00

    Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing. more...

  • Get Things Doneby Robert Kelsey

    Wiley 2014; US$ 16.95

    Robert Kelsey’s What’s Stopping You? has become a self-help classic. His What’s Stopping You? books have helped thousands of people worldwide overcome their limiting beliefs and bash through their barriers to success. Now Robert is back to help us defeat the obstacles that stop us achieving more in our everyday lives. Many of... more...