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Most popular at the top

  • The Social Media Marketing Bookby Dan Zarrella

    O'Reilly Media 2009; US$ 15.99

    Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.... more...

  • Fire Them Up!by Carmine Gallo

    Wiley 2010; US$ 21.95

    Fire Them Up! will give you the astonishing communication skills that will help you enjoy more successful and fulfilling relationships with colleagues, clients, employees, or anyone else in your personal or professional life. It is full of stories and tactics from some of the world’s most influential people. More than two dozen of today’s... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • No Thanks, I'm Just Lookingby Harry J. Friedman

    Wiley 2011; US$ 24.95

    Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really... more...

  • Hey, Whipple, Squeeze Thisby Luke Sullivan; Sam Bennett

    Wiley 2012; US$ 19.95

    The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories... more...

  • Manual on the measurement of volunteer workby International Labour Office

    International Labour Office 2012; US$ 5.00

    This manual presents a data collection strategy for measuring volunteer work that is cost-effective and reliable. It provides a definition of volunteer work, a measurement methodology to identify volunteer workers and their characteristics, and an estimation methodology to value their work. The 18th ICLS discussed and approved the Manual in 2008, making... more...

  • Dealing with the Tough Stuffby Darren Hill; Alison Hill; Sean Richardson

    Wiley 2012; US$ 30.00

    How to handle difficult discussions in the workplace Packed with practical and pragmatic suggestions and methods for dealing with the tough stuff at work, this unique and helpful book features simple diagnostics, models, and processes that you can put to use immediately. The author team shares their years of research and experience so that you can... more...

  • Store Design and Visual Merchandisingby Claus Ebster

    Business Expert Press 2011; US$ 19.95

    In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores... more...

  • Meta-Luxuryby Manfredi Ricca; Rebecca Robins

    Palgrave Macmillan 2012; US$ 44.00

    Meta-Luxury  sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. more...

  • Expatriate Compensation Strategiesby Roger Herod

    Society for Human Resource Management 2012; US$ 10.99

    Following a dramatic increase in the globalization of business activities, this guide presents compensation strategies for companies with a significant number of employees working in foreign countries. Practical information on implementing, communicating, and administering compensation plans for workers in numerous countries is discussed, with approaches... more...