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Most popular at the top

  • Advanced Google AdWordsby Brad Geddes

    Wiley 2014; US$ 39.99

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they... more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00

    The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan’t resist Value Proposition Design helps you tackle a corechallenge of every business — creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • Success Secrets of the Online Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2015; US$ 21.95

    Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...

  • Competitive Identityby Simon Anholt

    Palgrave Macmillan 2006; US$ 59.00

    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...

  • Business Process Changeby Paul Harmon; Business Process Trends

    Elsevier Science 2010; US$ 57.95

    Every company wants to improve the way it does business, to produce goods and services more efficiently, and to increase profits. Nonprofit organizations are also concerned with efficiency, productivity, and with achieving the goals they set for themselves. Every manager understands that achieving these goals is part of his or her job. BUSINESS PROCESS... more...

  • Political Dilemmas at Workby Gary Ranker; Mike Phipps; Colin Gautrey

    Wiley 2008; US$ 27.95

    Mike Phipps and Colin Gautrey’s first book, 21 Dirty Tricks at Work,   presented the most common political tactics used by individuals in the workplace. This book helped many people around the world handle these tactics in a constructive and assertive manner. What was not tackled were the more strategic political situations that... more...

  • Managing Customers Profitablyby Lynette Ryals

    Wiley 2009; US$ 60.00

    "For a long time many companies have taken a shotgun approach to targeting their potential customers and have not really analysed the true value of a client. Sales and marketing teams have been allowed to work independently of each other with no clear analysis of what they are spending on client retention or growth. This book lays out what every... more...

  • Integrated Management Systemsby Wayne Pardy; Terri Andrews

    Government Institutes 2009; US$ 84.99

    Integrating management systems provides the most effective solution to the challenges that today's organizations face. This book explores the many different management system options currently available, examines the requirements of the various management systems, explains the differences and similarities in the various approaches to management systems,... more...

  • Microeconomics for MBAsby Richard B. McKenzie; Dwight R. Lee

    Cambridge University Press 2010; US$ 88.00

    Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. more...