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Most popular at the top

  • Search Engine Optimization All-in-One For Dummiesby Bruce Clay

    Wiley 2015; US$ 39.99 US$ 31.99

    The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3 rd Edition , Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply... more...

  • Sales Management. Simplified.by Mike Weinberg

    AMACOM 2015; US$ 19.95

    Because managing sales doesn?t have to be so complicated. more...

  • Stated Choice Methodsby Jordan J. Louviere; David A. Hensher; Joffre D. Swait; Wiktor Adamowicz

    Cambridge University Press 2000; US$ 68.00 US$ 55.76

    A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods. more...

  • Microsoft CRM For Dummiesby Joel Scott; Michael DeLisa

    Wiley 2004; US$ 31.99 US$ 25.59

    The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions... more...

  • Product Marketing for Technology Companiesby Mark Butje

    Taylor and Francis 2012; US$ 67.95

    The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully... more...

  • Managing Difficult Peopleby Marilyn Pincus

    F+W Media 2004; US$ 9.95 US$ 8.16

    Don't Let Negaholics Rule Your Workplace! As a manager, you're sandwiched between the pressure of senior executives and the demands of your own staff memebers. The last thing you need is an unruly employee whose chronic "negaholic" attitude upsets your office applecart and affects the morale of your entire staff. Managing Difficult People gives... more...

  • Managing Motivationby Robert Pritchard; Elissa Ashwood

    Taylor and Francis 2008; US$ 38.95

    This slim motivation guidebook was written to bridge the gap between the academic research on motivation and to present it in a form that is useful to the practicing manager. In essence, the book presents a theory of motivation and how to use it without ever mentioning the word "theory". The goal of the book is to give managers a kind of mental model... more...

  • The 25 Sales Habits of Highly Successful Salespeopleby Stephan Schiffman

    F+W Media 2008; US$ 6.95 US$ 5.70

    Now you can join the hundreds of thousands of salespeople who have followed Stephen Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets. Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor. This new edition... more...

  • Auditing Social Mediaby Peter R. Scott; J. Mike Jacka

    Wiley 2011; US$ 49.95 US$ 29.97

    Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization... more...

  • Luxury Retail Managementby Michel Chevalier; Michel Gutsatz

    Wiley 2012; US$ 71.00 US$ 61.53

    Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff,... more...