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Most popular at the top

  • Go Mobileby Jeanne Hopkins; Jamie Turner

    Wiley 2012; US$ 24.95 US$ 21.99

    Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into... more...

  • Real-Time Marketing and PRby David Meerman Scott

    Wiley 2011; US$ 18.95 US$ 16.50

    Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based... more...

  • Ethics for Managersby Joseph Gilbert

    Taylor and Francis 2012; US$ 57.95

    This book examines issues relating to ethical decision-making in the managerial context. Managers are paid to oversee the work of others, and in the course of their work, they often make decisions that impact other people. This book is intended to help managers, and students of management, reflect on the impact of their decisions, and to help them... more...

  • FutureThinkby Edie Weiner; Arnold Brown

    Pearson Education 2005; US$ 23.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In The Untrapped Mind, two leading futurists reveal the breakthrough thinking techniques they've developed to liberate the mind from its old assumptions, and sensitize it to the earliest signals of change. Edie... more...

  • Fostering Sustainable Behaviorby Doug McKenzie-Mohr

    New Society Publishers 2011; US$ 24.99

    The highly acclaimed manual for changing everyday habitsnow in an all-new third edition! more...

  • Leadership Secrets of the World’s Most Successful CEOsby Eric Yaverbaum

    Dearborn Trade Publishing 2004; US$ 22.00

    Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies,... more...

  • Must-Win Battlesby Peter Killing; Thomas Malnight; Tracey Keys

    Pearson Education 2006; US$ 34.99

    Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors' exceptional experience as world-class consultants and leading-edge business researchers, and builds on the... more...

  • Team Buildingby William G. Dyer; W. Gibb Dyer; Jeffrey H. Dyer; Edgar H. Schein

    Wiley 2010; US$ 45.00 US$ 39.00

    This book is filled with the concepts, ideas, and practical suggestions that are needed for any manager to have at hand if he or she is a member or creator of a committee, team, task-force, or any other activity involving collaboration among several people. The ideas are proven by several decades of experience and well-supported in the text with numerous... more...

  • Innovating the Corporationby Thomas Kuczmarski; Arthur Middlebrooks; Jeffrey Swaddling

    McGraw-Hill Education 2000; US$ 34.95

    Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry.... more...

  • Foreign Operation Methodsby L.S. Welch; G.R.G. Benito; B. Petersen

    Edward Elgar Publishing 2007; US$ 70.00

    Focuses on foreign operation methods and discusses the characteristics, choice, utilization, and management methods as critical criteria for companies' ability to function in the international business arena. This book analyses various foreign operation mode options, including those that have received relatively cursory treatment. more...