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Most popular at the top

  • The Green Marketing Manifestoby John Grant

    Wiley 2009; US$ 32.00

    We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’... more...

  • Implementing Value Pricingby Ronald J. Baker

    Wiley 2010; US$ 85.00

    Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is... more...

  • Innovating the Corporationby Thomas Kuczmarski; Arthur Middlebrooks; Jeffrey Swaddling

    McGraw-Hill Education 2000; US$ 29.71

    Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry.... more...

  • The Leadership Crash Courseby Paul Taffinder

    Kogan Page 2006; US$ 27.50

    Helps you to develop and hone the necessary skills to be a truly effective leader. This book includes guidance on: how to take on a new leadership role, set up and lead a change initiative, communicate change to employees, disturb the organizational culture in order to make things happen, turn your mistakes into successes, and more. more...

  • Leadership Secrets of the World?s Most Successful CEOsby Eric Yaverbaum

    Dearborn Trade Publishing 2004; US$ 22.00

    Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies,... more...

  • Must-Win Battlesby Peter Killing; Thomas Malnight; Tracey Keys

    Pearson Education 2006; US$ 34.99

    Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors' exceptional experience as world-class consultants and leading-edge business researchers, and builds on the... more...

  • Successby Lord Beaverbrook

    The Floating Press 1962; US$ 6.95

    The contents of this volume originally appeared as weekly articles by Lord Beaverbrook (William Maxwell Aitken) in the Sunday Express. They aroused so much interest, and so many applications were received for copies of the various articles, that it was decided to have them collected and printed in volume form. He who buys Success, reads and digests... more...

  • Team Buildingby William G. Dyer; W. Gibb Dyer; Jeffrey H. Dyer; Edgar H. Schein

    Wiley 2010; US$ 45.00

    This book is filled with the concepts, ideas, and practical suggestions that are needed for any manager to have at hand if he or she is a member or creator of a committee, team, task-force, or any other activity involving collaboration among several people. The ideas are proven by several decades of experience and well-supported in the text with numerous... more...

  • The Truth about Leadershipby James M. Kouzes; Barry Z. Posner

    Wiley 2010; US$ 24.95

    A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal,... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...