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Most popular at the top

  • Analysing Professional Genresby Anna Trosborg

    John Benjamins Publishing Company 2000; US$ 165.00

    An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the... more...

  • Angewandte Markenforschungby Carmen Gnann

    Diplomica Verlag 2008; US$ 40.32

    Um auf zunehmend komplexen und dynamischen Märkten bestehen zu können, sind die Anbieter gehalten, sich von den Wettbewerbern zu differenzieren und die Einzigartigkeit ihrer Produkte und Leistungen herauszustellen. Dies geschieht unter anderem durch die Verwendung von Marken. Starke Marken bilden in vielen Branchen eine entscheidende Voraussetzung... more...

  • Appreciative Inquiryby Jane Magruder Watkins; Bernard J. Mohr; Ralph Kelly

    Wiley 2011; US$ 63.00

    Thoroughly revised and updated, the second edition of Appreciative Inquiry offers OD and HR professionals a user-friendly resource for discovering how they can tap into the power of the Appreciative Inquiry (AI) process. An innovative process, AI is an effective way to work with a company as an organic system whose success depends on a holistic approach... more...

  • Armstrong's Handbook of Reward Management Practiceby Michael Armstrong

    Kogan Page 2010; US$ 65.00

    Armstrong's Handbook of Reward Management Practice is the definitive guide for practitioners involved in developing and managing reward strategies, policies and processes, and for students of employee reward. more...

  • Beschäftigung von Flüchtlingenby Christoph Gyo

    Springer Fachmedien Wiesbaden 2016; US$ 9.99

    Das essential gibt einen Überblick über die unterschiedlichen Aufenthaltstitel und -statuten sowie über die Auswirkungen dieser Differenzierungen auf die Beschäftigung von Flüchtlingen. Es werden mögliche Problemfelder in den jeweiligen Phasen eines Beschäftigungsverhältnisses aufgezeigt und die arbeitsrechtlichen Instrumente zur ihrer praxisorientierten... more...

  • Best Practices in Planning and Performance Managementby David A. J. Axson

    Wiley 2010; US$ 65.00

    A practical framework for effectively managing performance in today's complex, competitive and risky global markets The Third Edition provides a complete framework for building best practice management processes for today's complex and uncertain world. Fully updated to reflect the events of the global economic crisis, this book provides further... more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...

  • Business-Kniggeby Anke Quittschau; Christina Tabernig

    Haufe Lexware Verlag 2015; US$ 3.73

    <!-- Generated by XStandard version 2.0.1.0 on 2014-06-11T09:44:23 --><p>Beruflicher Erfolg im Geschäftsleben erfordert perfekte Umgangsformen und Kenntnis der wichtigsten Benimmregeln. Dieser TaschenGuide zeigt Ihnen, wie Ihr Auftritt auf dem Business-Parkett zu einem vollen Erfolg wird. Vom richtigen Business-Outfit über tadellose Tischmanieren... more...

  • Business Performance Measurementby Andy Neely

    Cambridge University Press 2007; US$ 64.00

    Major 2007 update of the wide-ranging review of performance measurement, with ten additional chapters covering accounting, marketing, supply-chain management and more. more...