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- Palgrave Macmillan 2001; US$ 160.00
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive... more...
- Wiley 2015; US$ 39.99 US$ 31.99
The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3 rd Edition , Bruce Clay?whose search engine consultancy predates Google?shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword... more...
- Wiley 2015; US$ 24.99 US$ 19.99
Are your sales presentations stuck in the 20 th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills,... more...
- Princeton University Press 2015; US$ 19.95
Are antisemitism and white supremacy manifestations of a general phenomenon? Why didn't racism appear in Europe before the fourteenth century, and why did it flourish as never before in the eighteenth and nineteenth centuries? Why did the twentieth century see institutionalized racism in its most extreme forms? Why are egalitarian societies particularly... more...
- Eye Books 2015; US$ 9.99
Why is so much of the world managed by arseholes? When workaholic business school hot shot Ben Stillman is fired, he has the chance to find out. Not a guy to sit still, Ben jumps head first into turning his former business school into world-class madrassa of capitalism. Ben has 10 days to rescue the launch of its spectacular glass tower, and his own... more...
- AMACOM 2015; US$ 17.95
Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can?t be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with... more...
- BenBella Books, Inc. 2015; US$ 16.95
The average attention span of an adult is eight secondseight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You?re competing with a slew of activities demanding their attentionemail, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting... more...
- Columbia University Press 2015; US$ 27.99
Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn?t always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture,... more...
- Wiley 2011; US$ 50.00
The Power of the 2 x 2 Matrix is a gold mine of ideas and tools for the business problem solver. Draw from the book?s collection of 56 outstanding frameworks applied by leading business thinkers such as Michael Porter, Stephen Covey, and Igor Ansoff. These tested frameworks will help you tackle the thorniest of issues and learn how to apply 2 x... more...