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Most popular at the top

  • Social Media Engagement For Dummiesby Aliza Sherman; Danielle Elliott Smith

    Wiley 2013; US$ 19.99

    Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart... more...

  • Marketing For Dummiesby Alexander Hiam

    Wiley 2014; US$ 19.99

    Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...

  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • Motivational Career Counselling & Coachingby Steve Sheward; Rhena Branch

    SAGE Publications 2012; US$ 45.00

    This thoroughly practical book combines cognitive and behavioural approaches with vocational counselling and coaching for the first time, providing clear, practical strategies and a wealth of materials that can be used with clients in one-to-one or group settings. more...

  • Entrepreneurial Marketingby Ed Nijssen

    Taylor and Francis 2014; US$ 57.95

    How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant... more...

  • Guerrilla Social Media Marketingby Jay Levinson

    Entrepreneur Press 2010; US$ 21.95

    Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...

  • A Practical Guide To Business Writingby Khaled Al-Maskari

    Wiley 2012; US$ 25.00

    Nowadays, letters, reports and emails are vital components of business practice. Communication is increasingly global, but it’s not any easier to understand or contribute to for non-fluent English speakers. There is increasing pressure to be able to produce effective documents for a business environment but little help out there to do so efficiently,... more...

  • The Great Fragmentationby Steve Sammartino

    Wiley 2014; US$ 26.95

    Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access.... more...

  • The Great Fragmentationby Steve Sammartino

    Wiley 2014; US$ 26.95

    Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access.... more...

  • All's Fair in Love and Wardrobeby Stephanie Simons; Malia Carter

    Skyhorse Publishing 2014; US$ 16.95

    Does your love life need a makeover? At last, a dating rulebook for fashion lovers! All?s Fair in Love and Wardrobe puts a uniquely glamorous spin on shopping for love, offering pearls of wisdom from a venerable fashion editor. Who better to help you resist wayward temptation and avoid potentially expensive mistakes? With stiletto-sharp wit,... more...