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- Emerald Group Publishing Limited 2009; US$ 199.00
In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...
- The Floating Press 1908; US$ 5.99
Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...
- Wiley 2010; US$ 24.95
A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal,... more...
- Berrett-Koehler Publishers 2009; US$ 22.95
One of our most distinguished scholars offers a bold new view of the theory and practice of effective management Named one of the best management books of 2009 by strategy+business magazine, the Toronto Globe, and Mail and Library Journal Winner of the Axiom gold medal in the leadership category A half century ago Peter Drucker put management on... more...
- Wiley 2010; US$ 85.00
Eric S. Norman, PMP, PgMP, is a strategic project and program management consultant. Shelly A. Brotherton, PMP, is a senior project and program management leader. Robert T. Fried, PMP, is a director responsible for project and program management with a globally recognized enterprise management software company. more...
The Consultant's Scorecard, Second Edition: Tracking ROI and Bottom-Line Impact of Consulting ProjectsMcGraw-Hill Education 2010; US$ 38.00
Part 1: Setting the Stage ; Chapter 1. The Need for Consulting Accountability from the Client Perspective; Chapter 2. What's in it for Me: How Consultants Can Prove the Value of their Work to Clients; Chapter 3. Initial Analysis and Planning; Part 2: The Six Measures ; Chapter 4. Was it Useful: How to Measure Reaction and Satisfaction; Chapter... more...
- Wiley 2011; US$ 45.00
The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or... more...
- Wiley 2011; US$ 19.95
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers... more...
- Wiley 2010; US$ 85.00
Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2011; US$ 20.79
When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that were creative when we really arent. Our potential is greater than were aware... more...