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- Ashgate Publishing Ltd 2011; US$ 134.95
For anyone involved in strategy and performance, Strategy Mapping for Learning Organizations is a detailed guide to developing, rolling out and managing strategy. It incorporates the latest strategic thinking on strategy maps and modern balanced scorecards. Illustrated by examples from both commercial and not for profit organizations, it explains the... more...
- Kogan Page 2012; US$ 39.95
A practical and accessible workbook that takes readers step by step through the strategic planning process, explaining the concepts and providing the tools and techniques needed to formulate and implement a strategic plan. more...
- Springer 2011; US$ 19.95
Sigmund Freud meets Peter Drucker! "Behind the Executive Door" is a revealing look at the behavior of top business leaders - and how the next level of aspiring managers can learn to navigate the political and personal landscape. Based on over 25 years of psychotherapy and consulting experiences, as well as extensive empirical research, Karol... more...
- Springer 2011; US$ 159.00
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes... more...
- Berrett-Koehler Publishers 2014; US$ 24.95
Top leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It?s frustrating for everyone involved and it just doesn?t work. You can?t motivate people?they are already motivated but generally in superficial and short-term ways. In this book, Fowler builds upon the latest scientific research on the nature of human... more...
- Edward Elgar Publishing 2014; US$ 40.00
A valuable guide to combine so far separate strands of thinking on CSR, DM and HRM. With its global focus, this book cuts through the claims and assumptions of existing understanding and provides data from a large set of countries. It will certainly stimulate insightful thoughts and practices of CSR in HRM- Sibel YAMAK, Galatasaray University,... more...
- Springer 2014; US$ 39.99
Die Kopfhorer auf den Ohren so vieler Menschen belegen es: Audio-Medien sind aus unserem Alltag nicht mehr wegzudenken. Auch Unternehmen haben langst den Nutzen des Audio-Kanals fur ihre Corporate Identity erkannt. Audio-Branding und Podcasts sind unverzichtbare Elemente einer zeitgemaßen Unternehmenskommunikation geworden. Doch eines ist auffallig:... more...
- Business Expert Press 2014; US$ 19.95
What do you want your life to be like when you?re 25? 35? 55? Do you want a job that will feed you and your family or do you want a career that will be an integral part of your life?a career that will feed your passions, enable the lifestyle you choose, and be a continual source of engagement and pride? But do you really have the luxury of even considering... more...
- Entrepreneur Press 2014; US$ 24.95
Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can?t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This... more...
- Taylor and Francis 2014; US$ 115.00
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing... more...