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Most popular at the top

  • In the Chairby Andrew Green

    Parthian Books 2015; US$ 10.99

    In the Chair is a practical, up-to-date, and comprehensive guide to becoming the successful chair of any body, whether it?s the organization you work for, a community group or charity, or a public or company board. What qualities and skills do you need? How should you approach your group and its members? How should you prepare for and conduct meetings?... more...

  • Wiley CPAexcel Exam Review 2015 Study Guide (January)by O. Ray Whittington

    Wiley 2015; US$ 65.00

    "I wanted to say I bought just the four books by Wiley for each CPA section and took all 4 parts of the exam in May 2009. I studied for about half a year, and I PASSED ALL 4 PARTS ON THE FIRST TRY!!! 95% REG, 88% FAR, 82% AUD, 81% BEC. I am very excited and happy that these books alone helped me pass!" —Gabriela Adriana Mandiuc, Boerne, Texas... more...

  • Better Togetherby Paul Fleischmann

    HigherLife Publishing 2015; US$ 9.95

    Inspire your Team to Wider Impact through Greater Cooperation. The African proverb is true: "If you want to go fast, go alone. If you want to go far, go together." It seems like going alone is just human nature - until there is an urgency, a crisis, a gripping cause. We live in such a time when the needs of our culture and the condition of... more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00

    The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan’t resist Value Proposition Design helps you tackle a corechallenge of every business — creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • A Psychological Approach to Entrepreneurshipby D. A. Shepherd

    Edward Elgar Publishing 2015; US$ 40.00

    Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial... more...

  • Key Account Managementby Peter Cheverton

    Kogan Page 2015; US$ 49.95

    An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key... more...

  • Strategic Managementby Cornelius A. de Kluyver; John A. Pearce

    Business Expert Press 2015; US$ 19.95

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in... more...

  • Digital Marketing Managementby Debra Zahay

    Business Expert Press 2015; US$ 19.95

    This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords... more...

  • Die 7 Wege zu effektivem Network-Marketingby Stephen R. Covey; Nikolas Bertheau

    Gabal Verlag 2015; US$ 5.18

    In seinem Weltbestseller Die 7 Wege zur Effektivität vermittelt uns Stephen R. Covey seine zentrale Botschaft: Nicht angelernte Erfolgstechniken, sondern Charakter, Kompetenz und Vertrauen führen zu einem erfüllten und erfolgreichen Leben. Privat und im Business. In dieser zweisprachigen Hörbuchausgabe (Deutsch/Englisch) erläutert Stephen R. Covey,... more...