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Most popular at the top

  • Project Governanceby Ross Garland

    Kogan Page 2009; US$ 49.95

    Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. Project Governance takes readers through the logical steps required for the establishment of a project governance framework for a project or organisation. Starting with problems typical of ineffective... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • The Green Marketing Manifestoby John Grant

    Wiley 2009; US$ 32.00

    We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’... more...

  • The Truth about Leadershipby James M. Kouzes; Barry Z. Posner

    Wiley 2010; US$ 24.95

    A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal,... more...

  • Managingby Henry Mintzberg

    Berrett-Koehler Publishers 2009; US$ 22.95

    One of our most distinguished scholars offers a bold new view of the theory and practice of effective management Named one of the best management books of 2009 by strategy+business magazine, the Toronto Globe, and Mail and Library Journal Winner of the Axiom gold medal in the leadership category A half century ago Peter Drucker put management on... more...

  • The Consultant's Scorecard, Second Edition: Tracking ROI and Bottom-Line Impact of Consulting Projectsby Jack Phillips; Patti Phillips

    McGraw-Hill Education 2010; US$ 38.00

    Whether yours is a small one-person hop or a large mega-consulting powerhouse, the revised edition of The Consultant's Scorecard helps you move past the same old promises and provide cold, hard proof of success--which you must offer if you want to compete in today's fiercely competitive and fast-growing consulting industry. Jack and Patti Phillips... more...

  • Mastering the World of Marketingby Eric Taylor; David Riklan

    Wiley 2011; US$ 19.95

    The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers... more...

  • Implementing Value Pricingby Ronald J. Baker

    Wiley 2010; US$ 78.95

    Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is... more...

  • Dangerous Ideasby Alf Rehn

    Marshall Cavendish International (Asia) Ptd Ltd 2011; US$ 20.79

    When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we’re creative when we really aren’t. Our potential is greater than we’re aware... more...

  • Competitive Intelligenceby Christopher West

    Palgrave Macmillan 2001; US$ 150.00

    To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive... more...