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Most popular at the top

  • Marketing and Marketing Assessment (RLE Marketing)by J. L. Sewell

    Taylor and Francis 2014; US$ 100.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • The Rise and Fall of Mass Marketing (RLE Marketing)by Richard S. Tedlow; Geoffrey G. Jones

    Taylor and Francis 2014; US$ 115.00

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...

  • Marketing in Perspective (RLE Marketing)by Simon Majaro

    Taylor and Francis 2014; US$ 115.00

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration... more...

  • Competitive Marketing (RLE Marketing)by John O'Shaughnessy

    Taylor and Francis 2014; US$ 200.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • Retailing in Emerging Marketsby Malobi Mukherjee; Richard Cuthbertson; Elizabeth Howard

    Taylor and Francis 2014; US$ 152.00

    Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly... more...

  • Marketing in Developing Countries (RLE Marketing)by G. S. Kindra

    Taylor and Francis 2014; US$ 115.00

    The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models. more...

  • Organization and Marketing (RLE Marketing)by Peter Spillard

    Taylor and Francis 2014; US$ 115.00

    Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations... more...

  • Marketing (RLE Marketing)by Arnold K. Weinstein

    Taylor and Francis 2014; US$ 115.00

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. more...

  • The Advertising Agency (RLE Marketing)by Floyd Y. Keeler; Albert E. Haase

    Taylor and Francis 2014; US$ 130.00

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising... more...

  • Power and Politeness in the Workplaceby Janet Holmes; Maria Stubbe

    Taylor and Francis 2014; US$ 62.99

    Power and Politeness in the Workplace provides insights into the way we all talk at work. The book contains a wealth of material illustrating the way people communicate with each other in their ordinary everyday encounters in their workplaces. The analysis focuses, in particular, on how and why people "do" power and politeness in the workplace,... more...