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Most popular at the top

  • Better Togetherby Paul Fleischmann

    HigherLife Publishing 2015; US$ 9.95

    Inspire your Team to Wider Impact through Greater Cooperation. The African proverb is true: "If you want to go fast, go alone. If you want to go far, go together." It seems like going alone is just human nature - until there is an urgency, a crisis, a gripping cause. We live in such a time when the needs of our culture and the condition of... more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00

    The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan’t resist Value Proposition Design helps you tackle a corechallenge of every business — creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • A Psychological Approach to Entrepreneurshipby D. A. Shepherd

    Edward Elgar Publishing 2015; US$ 40.00

    Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial... more...

  • Success Secrets of the Online Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2015; US$ 21.95

    Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...

  • The Better Life Bookby Rosemarie Francis

    Greystone Books 2015; US$ 17.99

    Raised in a three-room shack with no running water in rural Canada, Rosemarie Francis was under pressure from her alcoholic, abusive father to aim for a job at the local chicken-packing plant. Instead, she put herself through college at night, bought her first house at 18, earned her CPA designation at 21, and rose through the corporate ranks to create... more...

  • Key Account Managementby Peter Cheverton

    Kogan Page 2015; US$ 49.95

    An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key... more...

  • Strategic Managementby Cornelius A. de Kluyver; John A. Pearce

    Business Expert Press 2015; US$ 19.95

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in... more...

  • Digital Marketing Managementby Debra Zahay

    Business Expert Press 2015; US$ 19.95

    This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords... more...

  • Die 7 Wege zu effektivem Network-Marketingby Stephen R. Covey; Nikolas Bertheau

    Gabal Verlag 2015; US$ 5.41

    In seinem Weltbestseller Die 7 Wege zur Effektivität vermittelt uns Stephen R. Covey seine zentrale Botschaft: Nicht angelernte Erfolgstechniken, sondern Charakter, Kompetenz und Vertrauen führen zu einem erfüllten und erfolgreichen Leben. Privat und im Business. In dieser zweisprachigen Hörbuchausgabe (Deutsch/Englisch) erläutert Stephen R. Covey,... more...