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  • The Wallet Allocation Ruleby Timothy L. Keiningham; Lerzan Aksoy; Luke Williams; Alexander J. Buoye

    Wiley 2015; US$ 19.95

    Customer Loyalty Isn't Enough?Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan ManagementReview , this landmark book introduces a new and rigorouslytested... more...

  • The Sales Acceleration Formulaby Mark Roberge

    Wiley 2015; US$ 25.00

    Use data, technology, and inbound selling to build a remarkableteam and accelerate sales The Sales Acceleration Formula provides a scalable,predictable approach to growing revenue and building a winningsales team. Everyone wants to build the next $100 million businessand author Mark Roberge has actually done it using a uniquemethodology that he... more...

  • The New Edge in Knowledgeby Carla O'Dell; Cindy Hubert

    Wiley 2011; US$ 45.00

    The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or... more...

  • Becoming the Bestby Harry M. Kraemer

    Wiley 2015; US$ 28.00

    What does it mean in practice to be a values-based leader? When faced with real situations, how can you be your best self and create best teams—while also being a best partner with customers and vendors, a best investment for your stakeholders, and a best citizen making a difference in the world? It's a tall order, but these are the expectations... more...

  • Management Accounting at the Hudson's Bay Companyby Gary Spraakman

    Emerald Group Publishing Limited 2015; US$ 124.95

    In examining a company for 335 years, Management Accounting at the Hudson’s Bay Company: From Quill Pen to Digitization finds five significant management accounting changes. Each difficult to make change was made for significant strategic and survival reasons. Thus, the focus is on the making and remaking of management accounting. more...

  • International Financial Statement Analysisby Thomas R. Robinson; Elaine Henry; Wendy L. Pirie; Michael A. Broihahn; Anthony T. Cope

    Wiley 2015; US$ 100.00

    Better analysis for more accurate international financialvaluation International Financial Statement Analysis provides themost up-to-date detail for the successful assessment of companyperformance and financial position regardless of country of origin.The seasoned experts at the CFA Institute offer readers a rich,clear reference, covering all... more...

  • Handbook on Research in Relationship Marketingby R. M. Morgan; J. Turner Parish; G. Deitz

    Edward Elgar Publishing 2015; US$ 60.00

    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews... more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...

  • Wirtschaftsethikby Nils Ole Oermann

    C.H. Beck 2015; US$ 8.29

    Money makes the world go round ? aber wie kann man ?anständig? Geld verdienen und Geld ausgeben? Wie kann Wirtschaft fairer und nachhaltiger funktionieren? Die Antworten reichen vom Vertrauen in den freien Markt über soziale Marktwirtschaft und religiöse Wirtschaftslehren (katholische Soziallehre, islamisches Zinsverbot u.a.) bis hin zur Share Economy... more...

  • IFRS Praxishandbuchby Karl Petersen; Florian Bansbach; Eike Dornbach; KLS Accounting & Valuation KLS Accounting & Valuation GmbH

    Franz Vahlen 2015; US$ 87.85

    Das IFRS Praxishandbuch 2015 ist ein Leitfaden und Nachschlagewerk für Fach- und Führungskräfte. Die Checklisten auf der CD-ROM ergänzen es zu einem wertvollen Hilfsmittel bei der täglichen Arbeit.Die überarbeitete 10. Auflage enthält:- Berücksichtigung des erstmals veröffentlichten IFRS 15 (Umsatzrealisierung)- Überarbeitung der Passagen zu Finanzinstrumenten... more...