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Most popular at the top

  • Behind the Executive Doorby Karol M. Wasylyshyn

    Springer 2011; US$ 19.95

    Sigmund Freud meets Peter Drucker! "Behind the Executive Door" is a revealing look at the behavior of top business leaders - and how the next level of aspiring managers can learn to navigate the political and personal landscape. Based on over 25 years of psychotherapy and consulting experiences, as well as extensive empirical research, Karol... more...

  • Consumer Demographics and Behaviourby Jo M. Martins; Farhat Yusuf; David A. Swanson

    Springer 2011; US$ 159.00

    This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes... more...

  • Real-Time Control of the Industrial Enterpriseby Peter Martin; Walter Boyes

    Momentum Press 2014; US$ 81.00

    In today?s world of manufacturing, it?s possible to be efficient but not profitable. How is this possible? While today?s manufacturing process control is real time, enterprise management remains transactional, and accounting systems remain structured for early 1800s piecework. Why are almost all of the productivity gains in manufacturing arising from... more...

  • Inverting the Paradox of Excellenceby Vivek Kale

    Taylor and Francis 2014; US$ 59.95

    Over time, overemphasis and adherence to the same proven routines that helped your organization achieve success can also lead to its decline resulting from organizational inertia, complacency, and inflexibility. Drawing lessons from one of the best models of success, the evolutionary model, Inverting the Paradox of Excellence explains why your... more...

  • Administrative Assistant's and Secretary's Handbookby James Stroman; Kevin Wilson; Jennifer Wauson

    AMACOM 2014; US$ 34.95

    Administrative assistants are expected to be everything to everyone, all the time. From managing the phones, coordinating meetings, and preparing presentations, to planning events, crafting clear business communications, and deciphering legal documents, they have to juggle it all. Extensively updated, the fifth edition of the Administrative Assistant's... more...

  • Redefining Operational Excellenceby Andrew Miller

    AMACOM 2014; US$ 27.95

    True operational excellence is not about "lean" or six sigma or any other methodology. Our world is too complex, too interconnected, and too fast moving for organizations to achieve dramatic results simply by eliminating waste and increasing standardization. Operational excellence is a mindset, and it requires a company culture that questions current... more...

  • Own Your Futureby Paul B. Brown; Charles F. Kiefer; Leonard A. Schlesinger

    AMACOM 2014; US$ 15.00

    It used to be that if you studied and worked hard, you could be assured of an extremely satisfying career. But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. Own Your Future shows how to apply the same approach successful entrepreneurs use to maneuver in an unpredictable economy.... more...

  • Marketing (The Brian Tracy Success Library)by Brian Tracy

    AMACOM 2014; US$ 4.95

    The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself... more...

  • Guerrilla Marketing in 30 Daysby Al Lautenslager; Jay Levinson

    Entrepreneur Press 2014; US$ 21.95

    Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today?s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager... more...

  • Capturing Customer Equityby David Bejou; R. Gopalkrishnan

    Taylor and Francis 2014; US$ 63.95

    One of the most important new concepts in marketing is customer equity—here?s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area... more...