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Most popular at the top

  • Wirtschaftsethikby Nils Ole Oermann

    C.H. Beck 2015; US$ 8.29

    Money makes the world go round ? aber wie kann man ?anständig? Geld verdienen und Geld ausgeben? Wie kann Wirtschaft fairer und nachhaltiger funktionieren? Die Antworten reichen vom Vertrauen in den freien Markt über soziale Marktwirtschaft und religiöse Wirtschaftslehren (katholische Soziallehre, islamisches Zinsverbot u.a.) bis hin zur Share Economy... more...

  • IFRS Praxishandbuchby Karl Petersen; Florian Bansbach; Eike Dornbach; KLS Accounting & Valuation KLS Accounting & Valuation GmbH

    Franz Vahlen 2015; US$ 87.85

    Das IFRS Praxishandbuch 2015 ist ein Leitfaden und Nachschlagewerk für Fach- und Führungskräfte. Die Checklisten auf der CD-ROM ergänzen es zu einem wertvollen Hilfsmittel bei der täglichen Arbeit.Die überarbeitete 10. Auflage enthält:- Berücksichtigung des erstmals veröffentlichten IFRS 15 (Umsatzrealisierung)- Überarbeitung der Passagen zu Finanzinstrumenten... more...

  • The Stay Interviewby Richard P. Finnegan

    AMACOM 2015; US$ 10.95

    It's the worst sort of surprise: A valued and seemingly happy employee gives his notice. Can you do anything at this point Probably not. Could you have anticipated the departure and tried to prevent it? Absolutely. That's where this book comes in. This practical guide introduces managers to a powerful new engagement and retention tool: the stay interview.... more...

  • Just Listenby Mark Goulston; Keith Ferrazzi

    AMACOM 2015; US$ 12.95

    The first step in persuading anyone to do anything is getting them to hear you out. But whether the person is a cynical colleague, furious customer, or overwhelmed spouse, their emotional barriers may be blocking your message. And if you can't break through, you can't move forward. Just Listen has helped tens of thousands of people tear down walls... more...

  • Cowboy Ethicsby James P. Owen

    Skyhorse Publishing 2015; US$ 25.00

    A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are the ultimate keys to integrity, just as they were... more...

  • Ethical and Social Marketing in Asiaby Bang Nguyen; Chris Rowley

    Elsevier Science 2015; US$ 141.00

    There is a growing interest in firms? adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia... more...

  • Conscious Marketingby Carolyn Tate

    Wiley 2015; US$ 32.95

    In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets.... more...

  • Raising Kids Who Readby Daniel T. Willingham

    Wiley 2015; US$ 26.95

    How parents and educators can teach kids to love reading in the digital age Everyone agrees that reading is important, but kids today tend to lose interest in reading before adolescence. In Raising Kids Who Read , bestselling author and psychology professor Daniel T. Willingham explains this phenomenon and provides practical solutions for engendering... more...

  • Selling For Dummiesby Hopkins

    Wiley 2015; US$ 18.39

    Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling,... more...

  • Marketing jenseits vom Mittelmaßby Jeannine Halene; Hermann Scherer

    Gabal Verlag 2015; US$ 39.34

    Es gibt Werbestrategien jenseits des Einheitsbreis. Dieses Buch blättert erfolgreiche Werbecoups großer und kleiner Unternehmen auf. Ihnen ist gemein, dass sie Marketing-Aktionen, Werbespots oder Kampagnen initiierten, die weit u¨ber das Mittelmaß hinausgehen. Auf jeder Seite des Buches spürt man, dass die Autoren nach dem Besonderen, dem Frischen... more...