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Most popular at the top

  • Language and Literacy in Workplace Educationby Giselle Mawer

    Taylor and Francis 2014; US$ 55.95

    Just as workers are confronting the rapidly changing practices of the restructured, technological workplace and the increasing convergence of working and learning, so those involved in any form of workplace education or training are also restructuring their focus, teaching methods and approaches. This book examines the conceptual and practical challenges... more...

  • Marketing Value Metricsby Malcolm McDonald; Peter Mouncey; Stan Maklan

    Kogan Page 2014; US$ 39.95

    The second edition of Marketing Accountability now called Marketing Value Metrics introduces and guides readers through a metrics model that shows not only how marketing systematically contributes to shareholder value but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.... more...

  • Creating Authentic Organizationsby Robin Ryde; Lisa Sofianos

    Kogan Page 2014; US$ 29.95

    In the complex and global economy it's more important than ever that we recognize and respond to the need for employees to bring their authentic selves to work. Doing so can mean increased innovation, productivity, more thoughtful risk taking, a sense of responsibility and increased adaptiveness to change.Creating Authentic Organizations works beyond... more...

  • Teach Yourself VISUALLY QuickBooks 2015by Elaine Marmel

    Wiley 2014; US$ 29.99

    The visual way to master QuickBooks X If you learn better by seeing rather than wading through confusing text, then this visual guide is for you! Teach Yourself Visually QuickBooks X gives you hundreds of succinctly captioned, step-by-step screenshots that reveal how to master QuickBooks X and get your business finances in working order. QuickBooks... more...

  • Wiley Practitioner's Guide to GAAS 2014by Joanne M. Flood

    Wiley 2014; US$ 95.00

    The clearest, easiest-to-use guide to understanding GAAS 2013 on the market—fully updated This latest resource to understanding GAAS addresses the toughest part of the job—identifying, interpreting, and applying the many audit, attest, review, and compilation standards relevant to a particular engagement. The only GAAS reference organized... more...

  • Industrial Advertising Copy (RLE Marketing)by R. Bigelow Lockwood

    Taylor and Francis 2014; US$ 130.00

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before... more...

  • Handbook of Human Resource Developmentby Neal F. Chalofsky

    Wiley 2014; US$ 130.00

    Address the fundamental concepts and issues that HR professionals face daily with the Handbook of Human Resource Development. Editors Neal Chalofsky, Tonette Rocco, and Michael Lane Morris have compiled a collection of chapters sponsored by the Academy of Human Resource Development that provide revolutionary insight into the concepts, theories,... more...

  • Igniting Customer Connectionsby Andrew Frawley

    Wiley 2014; US$ 28.00

    A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's... more...

  • Store Choice, Store Location and Market Analysis (Routledge Revivals)by Neil Wrigley

    Taylor and Francis 2014; US$ 44.95

    This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place... more...

  • Dangerous Ideasby Alf Rehn

    Marshall Cavendish International (Asia) Ptd Ltd 2011; US$ 20.79

    When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we’re creative when we really aren’t. Our potential is greater than we’re aware... more...