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Most popular at the top

  • Risk Centric Threat Modelingby Tony UcedaVelez; Marco M. Morana

    Wiley 2015; US$ 110.00

    This book introduces the Process for Attack Simulation & Threat Analysis (PASTA) threat modeling methodology. It provides an introduction to various types of application threat modeling and introduces a risk-centric methodology aimed at applying security countermeasures that are commensurate to the possible impact that could be sustained from defined... more...

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 39.95

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • Wirtschaftliches Prüfungswesenby Gerrit Brösel; Christoph Freichel; Martin Toll; Robert Buchner

    Franz Vahlen 2015; US$ 37.01

    Die Grundlagen der Wirtschaftsprüfung Dieses Lehrbuch gibt Ihnen einen umfassenden Überblick über den derzeitigen Stand des wirtschaftlichen Prüfungswesens und über sich abzeichnende Weiterentwicklungen dieser Disziplin. Thematisiert werden: * Grundlagen des wirtschaftlichen Prüfungswesens, * institutionelle Aspekte des wirtschaftlichen Prüfungswesens,... more...

  • Are You Fully Charged? (Intl)by Tom Rath

    Missionday, LLC 2015; US$ 15.95

    Tom Rath, author of five influential bestsellers, reveals the three keys that matter most for our daily health and well-being, as well as our engagement in our work. Drawing on the latest and most practical research from health, psychology, and economics, this book focuses on changes we can make to create better days for ourselves and others. Are... more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2015; US$ 23.99

    A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing... more...

  • Mastering the World of Marketingby Eric Taylor; David Riklan

    Wiley 2011; US$ 19.95

    The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers... more...

  • Chinese Business Etiquetteby Stefan H. Verstappen

    Stone Bridge Press 2015; US$ 7.95

    A compact reference for anyone working in China or with the Chinese. Avoid mistakes and do things right and polite! more...

  • Brand Meaning Managementby Deborah J. MacInnis; C. Whan Park

    Emerald Group Publishing Limited 2015; US$ 134.95

    Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. more...

  • Sales Ethicsby Alberto Aleo; Alice Alessandri

    Business Expert Press 2015; US$ 19.95

    Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This  book proposes a ?bottom-up? approach that starts from an analysis of sales activities to build a business style that, if adopted... more...

  • The Power of the 2 x 2 Matrixby Alex Lowy; Phil Hood

    Wiley 2011; US$ 50.00

    The Power of the 2 x 2 Matrix is a gold mine of ideas and tools for the business problem solver. Draw from the book?s collection of 56 outstanding frameworks applied by leading business thinkers such as Michael Porter, Stephen Covey, and Igor Ansoff. These tested frameworks will help you tackle the thorniest of issues and learn how to apply 2 x... more...