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  • Women Who Brandby Catherine Kaputa

    Nicholas Brealey Publishing 2014; US$ 19.95

    A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations. more...

  • The Rise and Fall of Mass Marketing (RLE Marketing)by Richard S. Tedlow; Geoffrey G. Jones

    Taylor and Francis 2014; US$ 115.00

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...

  • Letters from My Sisterby Eve Lederman; Faye Lederman

    Skyhorse Publishing 2014; US$ 16.95

    Eve and Faye?s correspondence began with a simple letter about a bad job interview or bad hair day, seeking comfort from hundreds of miles away. As their adult lives unfolded, gender roles, career choices, and family relationships became fair game, subject to both scrutiny and hilarity as the Ledermans lovingly ridicule everyone in their path. In... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Zinsen, Anleihen, Krediteby Klaus Spremann; Pascal Gantenbein

    De Gruyter Oldenbourg 2014; US$ 980.00

    This textbook deals with money markets and capital markets along with the management of retirement portfolios. It places a particular focus on interest rate formation, interest rate structure, interest models, and the evaluation of interest-bearing securities. more...

  • Adventures in Stationeryby James Ward

    Profile Books 2014; US$ 13.32

    We are surrounded by stationery: half-chewed Cristal Bics and bent paper clips, rubber bands to fiddle with or ping, blunt pencils, rubbers and Tipp-ex. They are integral parts of our everyday environment. So much so that we have no idea of the stories they have to tell. But James Ward is here to explain how important stationery is to... more...

  • Inverting the Paradox of Excellenceby Vivek Kale

    Taylor and Francis 2014; US$ 59.95

    Over time, overemphasis and adherence to the same proven routines that helped your organization achieve success can also lead to its decline resulting from organizational inertia, complacency, and inflexibility. Drawing lessons from one of the best models of success, the evolutionary model, Inverting the Paradox of Excellence explains why your... more...

  • Der kleine Business-Kniggeby ; Carolin demann

    Wiley 2014; US$ 13.50

    Gute Umgangsformen gelten als wesentlicher Karrierefaktor: Denn eingestellt wird man aufgrund seiner fachlichen Qualifikation, befördert jedoch wegen der zwischenmenschlichen. Je höher man die Karriereleiter empor klettert, umso unwichtiger wird detailliertes Fachwissen und umso relevanter wird die Fähigkeit, mit anderen Menschen zu... more...

  • The Innovative Lean Machineby Anthony Jr. Sgroi

    Taylor and Francis 2014; US$ 59.95

    In order for an organization to thrive in a competitive business environment, its strategy, people, and branding must be fully optimized. The Innovative Lean Machine: Synchronizing People, Branding, and Strategy to Win in the Marketplace explains how to use Lean principles and visual tools to maximize these core components in any business. ... more...