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  • Brand Aidby Brad VanAuken

    AMACOM 2014; US$ 29.95

    Branding is more than a great logo. A brand is the essence of an organization?its DNA?impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building... more...

  • Effective Client Management in Professional Servicesby Jack Berkovi

    Ashgate Publishing Ltd 2014; US$ 139.95

    Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic, guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish... more...

  • Always Onby Arve Peder Øverland

    Ashgate Publishing Ltd 2014; US$ 79.95

    It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.Always On provides an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly... more...

  • Compensation and Organizational Performanceby Luis R. Gomez-Mejia; Pascual Berrone; Monica Franco-Santos

    Taylor and Francis 2014; US$ 65.95

    This up-to-date, research-oriented textbook focuses on the relationship between compensation systems and firm overall performance. In contrast to more traditional compensation texts, it provides a strategic perspective to compensation administration rather than a functional viewpoint. The text emphasizes the role of managerial pay, its importance,... more...

  • Advertising, Society, and Consumer Cultureby Roxanne Hovland; Joyce M. Wolburg

    Taylor and Francis 2014; US$ 59.95

    Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and... more...

  • Advertising Managementby Donald W Jugenheimer; Larry D Kelley; Fogarty Klein Monroe

    Taylor and Francis 2014; US$ 69.95

    This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising... more...

  • Teaching Ethics Across the Management Curriculumby Kemi Ogunyemi

    Business Expert Press 2014; US$ 19.95

    The chief executive officer (CEO) of a corporation and his or her executive team are responsible for the management of the business and its continued operating and financial success. The CEO and executive team are almost always highly compensated and the relative total compensation has mushroomed over time. Most of the compensation now is designed... more...

  • Using Accounting and Financial Informationby Mark Bettner

    Business Expert Press 2014; US$ 19.95

    Accounting often is referred to as ?the language of business?; unfortunately, many business professionals lack the fluency in this unique language required to perform basic nancial analysis, prepare budgetary forecasts, or compare competing capital investment alternatives. While there is no shortage of financial-related textbooks or reference manuals,... more...

  • Organizational Psychologyby Steve M. Jex; Thomas W. Britt

    Wiley 2014; US$ 130.00

    The foundation of organizational psychology, updated to reflect the changing workplace Organizational Psychology: A Scientist-Practitioner Approach, Third Edition provides students with a thorough overview of both the science and practice of organizational psychology. Reflecting changes in the global workplace, the third edition expands coverage... more...

  • Bookkeeping For Dummiesby Lita Epstein

    Wiley 2014; US$ 18.39

    The fast and easy way to master the art of bookkeeping If you're a business owner or an employee who manages finances, the latest edition of Bookkeeping For Dummies is for you. This handy guide gives you clear and concise information on how to keep track of accounts, prepare balance sheets, organize ledgers or journals, create financial statements,... more...