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- Taylor and Francis 2014; US$ 95.00
This volume presents the single most comprehensive source of knowledge on the career development of racial and ethnic minorities. In so doing, it serves as a resource to graduate students learning about career development and career counseling, counselors and psychologists providing career counseling to racial and ethnic minorities, and psychologists... more...
- Taylor and Francis 2014; US$ 78.95
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously... more...
- Taylor and Francis 2014; US$ 175.00
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company. more...
- Taylor and Francis 2014; US$ 195.00
Examines the ways in of organising work, rank, compensation, and promotion inside a large Japanese company in Hong Kong, and its spiritual training, to reveal the socio-economic base of managerial control. A must for anthropologists and Japanologists. more...
- Taylor and Francis 2014; US$ 145.00
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse... more...
- Taylor and Francis 2014; US$ 160.00
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which,... more...
- Taylor and Francis 2014; US$ 115.00
This volume represents an advance in our understanding of how to represent and reason about organizational phenomena. Although organizational theorists have long grappled with the complexities of adaptive agents, ecological systems, and non-linear relations among the basic elements of organizational design, they have not, until recently, had the tools... more...
- Skyhorse Publishing, Inc. 2014; US$ 16.95
Are you still looking for that perfect job six months after graduating from college? Are you also still firing off hundreds of resumes from your parents? house with little or no results? Then you need the real-world advice of executive recruiter John Henry Weiss. In Welcome to the Real World , Weiss provides much-needed guidance to recent college... more...
- BenBella Books, Inc. 2014; US$ 16.95
It?s not about Likes. It?s about sales. You?re not special. Almost all businesses are online marketing these days?everyone tweets, posts to social networks, and blogs. What you?re doing now is not enough to make your business stand out. Forget what all the self-proclaimed ?social media gurus? are telling you. Being active on social media and being... more...
- Gabal Verlag 2014; US$ 19.64
Mit System und Standards macht jeder Verkäufer mehr Umsatz! Erfolgreicher Vertrieb ist wie Skifahren. Laien fahren mit Kraft, Profis fahren mit Technik. Damit Verkaufen von selbst läuft und weniger Kraft kostet, braucht es Technik, braucht es standardisierte Abläufe. Und diese einzuführen ist gar nicht schwer. Wie genau Verkaufen mit System aussehen... more...