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  • Loyalitätswirkung des geschenkten bevorzugten Kundenstatusby Lena Steinhoff

    Springer 2014; US$ 49.99

    ?In hierarchischen Loyalitatsprogrammen bekommen einige Kunden einen bevorzugten Kundenstatus vom Unternehmen geschenkt, anstatt diesen wie ublich aktiv zu erreichen. Ob sich der geschenkte bevorzugte Kundenstatus ebenso positiv auf die Kundenloyalitat auswirkt wie der erreichte, ist unklar. Auf Basis sozialpsychologischer Theorien und Konzepte leitet... more...

  • Social Networks: Analysis and Case Studiesby Sule Gündüz-Ogüdücü; A. Ş Etaner-Uyar; ima

    Springer 2014; US$ 109.00

    The present volume provides?a comprehensive resource for practitioners and researchers alike-both those new to the field as well as those who already have some experience. The work covers Social Network Analysis theory and methods with a focus on current applications and case studies applied in various domains such as mobile networks, security, machine... more...

  • Ultimate Guide to Facebook Advertisingby Perry Marshall; Keith Krance; Thomas Meloche

    Entrepreneur Press 2014; US$ 21.95

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them,... more...

  • Managerial Fraudby Terry A. Sheridan

    Ashgate Publishing Ltd 2014; US$ 109.95

    In Managerial Fraud, Dr Terry Sheridan reports the findings of her study of fraudulent executives. Her work illuminates the particular methods fraudsters employ to appear more authentic than the average person and reveals two types of executive fraudster with very different behaviours. All this helps to explain why the current Red Flag approach fails... more...

  • The Marketing Pathfinderby David Stewart; Michael M. Saren

    Wiley 2014; US$ 66.00

    Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series,... more...

  • Wiley Series 3 Exam Review 2015 + Test Bankby Inc. The Securities Institute of America

    Wiley 2014; US$ 149.95

    The go-to guide for the Series 3, with practice, examples, strategies, and more Wiley Series 3 Exam Review 2015 + Test Bank is a comprehensive study guide for the FINRA Series 3 exam, which qualifies candidates to sell commodities or futures contracts. Created by the experts at The Securities Institute of America, Inc., this useful guide provides... more...

  • Understanding Bitcoinby Pedro Franco

    Wiley 2014; US$ 65.00

    Discover Bitcoin, the cryptocurrency that has the finance world buzzing Bitcoin is arguably one of the biggest developments in finance since the advent of fiat currency. With Understanding Bitcoin , expert author Pedro Franco provides finance professionals with a complete technical guide and resource to the cryptography, engineering and economic... more...

  • Die 10 Gebote erfolgreichen Verkaufensby Michael Fischer

    C.H. Beck 2014; US$ 17.94

    Die ?10 Gebote des erfolgreichen Verkaufens? lenken den Blick auf die wichtigen Grundlagen, die im operativen Verkaufsgeschäft schnell in Vergessenheit geraten, stellen zugleich aber die Sicht des Kunden in den Mittelpunkt. Dieses Buch liefert Anregungen und Inspiration und verführt zur Umsetzung:1. Warum ?Kann ich Ihnen helfen?? als Ansprache falsch... more...

  • Cybervettingby Edward J. Appel

    Taylor and Francis 2014; US$ 79.95

      Researching an individual?s, firm?s or brand?s online presence has become standard practice for many employers, investigators, and intelligence officers, including law enforcement. Countless companies and organizations are implementing their own policies, procedures, and practices for Internet investigations, cybervetting, and intelligence.... more...

  • Digital Marketingby Ira Kaufman; Chris Horton

    Taylor and Francis 2014; US$ 34.95

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate... more...