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  • The Customer Marketing Methodby Adam Curry; Jay Curry

    Free Press 2002; US$ 27.00

    Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a companyıs most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written... more...

  • The Portable Financial Analystby Mark P. Kritzman

    Wiley 2004; US$ 65.00 US$ 45.50

    Financial professionals are faced with increasingly technical topics that are theoretically complicated but practically necessary in determining the trade-off between risk and return. The Portable Financial Analyst, Second Edition is a unique collection of essays that address the heart of every analyst's and investor's dilemma: how to make decisions... more...

  • Controllershipby Janice M. Roehl-Anderson; Steven M. Bragg

    Wiley 2004; US$ 225.00 US$ 195.00

    The complete guide for today’s controller The controller–the chief accounting executive of a corporation–has several primary responsibilities. These include planning and control (i.e., budgeting), financial reporting and interpreting, tax administration, management-level audits and accounting system development, and overseeing... more...

  • Not-for-Profit Budgeting and Financial Managementby Edward J. McMillan

    Wiley 2004; US$ 80.00 US$ 69.33

    Here's a system of budgeting that is easy to implement, easy to monitor, will significantly reduce staff time spent on budgeting, and will ensure true fiscal accountability. Written in a nontechnical, understandable, how-to language and format, this handy guide includes dozens of relevant forms and documents. Order your copy today! more...

  • Collection Management Handbookby A. Michael Coleman

    Wiley 2004; US$ 165.00 US$ 143.00

    You don’t have to be gifted to be a great credit collector. All you need is a desire to learn from the best.. . . and that’s the level of expertise this exhaustively researched volume puts right at your fingertips. The Collection Management Handbook puts you on the fast track to becoming a debt recovery dynamo. Drawing on actual cases... more...

  • Active Investment Managementby Charles Jackson

    Wiley 2004; US$ 105.00 US$ 91.00

    Active Investment Management looks at where active management has come from, where it is today, what problems it faces and where the answers to these questions are leading it. The book addresses the major issues concerning the key groups within the industry. Charles Jackson's wonderfully readable book will be essential reading for the practitioner... more...

  • Nonprofit Essentialsby Julia I. Walker

    Wiley 2004; US$ 63.50 US$ 55.03

    Preparation. Planning. Execution. It's all here! Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional.... more...

  • Essentials of Financial Risk Managementby Karen A. Horcher

    Wiley 2011; US$ 60.00 US$ 42.00

    A concise introduction to financial risk management strategies, policies, and techniques This ideal guide for business professionals focuses on strategic and management issues associated with financial risk. Essentials of Financial Risk Management identifies risk-mitigation policies and strategies; suggestions for determining an organization's risk... more...

  • Angel Capitalby Gerald A. Benjamin; Joel B. Margulis

    Wiley 2005; US$ 90.00 US$ 63.00

    Get the business insight that has raised millions in capital funding for over 50,000 entrepreneurs. If you're an entrepreneur or own a small, fast-growing businesses, Angel Capital provides a complete toolkit for raising capital in today's challenging economic landscape. The authors, who manage the largest angel network in the U.S., offer real-world... more...

  • Fast Closeby Steven M. Bragg

    Wiley 2005; US$ 60.00 US$ 52.00

    Written for controllers, CFOs, accounting managers, and business managers, Fast Close incorporates Steven Bragg?s own personally tested guidelines to help professionals speed up the closing process, especially in response to Sarbanes-Oxley?s more time-sensitive requirements. Bragg outlines numerous key improvements that, when gradually implemented... more...