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- Palgrave Macmillan 2013; US$ 40.00
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. more...
Write copy, emails, letters, reports and plans to get the results you want: Persuade People with Your WritingHodder & Stoughton 2012; US$ 12.75
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and... more...
- Wiley 2010; US$ 17.00
The Art and Science of Communication shows you a new way to understand and use communication in the workplace. Revealing the seven types of communication we all use every day, the book shows you how to increase your communication effectiveness in any setting with practical techniques, analogies, and models that clearly explain the formulas for successful... more...
- Cambridge University Press 2012; US$ 26.00
This book explores the dynamics and limitations of PowerPoint as a means of communication. more...
- Wiley 2002; US$ 40.00
When it was published in 1994, Roger Schwarz's The Skilled Facilitator earned widespread critical acclaim and became a landmark in the field. The book is a classic work for consultants, facilitators, managers, leaders, trainers, and coaches--anyone whose role is to facilitate and guide groups toward realizing their creative and problem-solving potential.... more...
- SAGE Publications 2004; US$ 53.00
Health Care Ethics examines the way ethical dilemmas are played out in everyday clinical practice and argues for an approach to ethical decision-making which focuses more on patient needs than competing professional interests. While advances in medical science and technology have improved the ability to save and prolong lives, they have also... more...
- Palgrave Macmillan 2012; US$ 42.00
Everybody in business is involved in negotiating internally and externally. The impact of this can have consequences for revenue and profitability, so it is more important than ever to be an effective negotiator for business success. In Making Negotiations Predictable, two global experts give crucial insights into getting it right. more...
- Martin Books 2007; US$ 24.95
An easy to understand look at different communication issues and methods. A communication model, listening, body language, non verbal communication, open - closed questions, feedback, interviews, questionnaires. Contains case studies. Popular text book for colleges. Perfect bound, 190x250mm publication, 96 pages Contents include: Communication... more...
- Pearson Education 2009; US$ 6.99
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats. Create an irresistible ?Positioning Statement? that will make everyone want to know more about you! The cliche ?You never get a second chance to make... more...
- Pearson Education 2010; US$ 31.99
Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits! How to leverage the latest tools and techniques to create and launch great new products...build or revitalize virtually any brand...reach today?s new influencers and stakeholders...find... more...