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- Primento Digital 2015; US$ 5.99
The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: ? Understand the theory of the product lifecycle and the features of each of the four... more...
- Wiley 2013; US$ 70.00 US$ 60.67
Based on extensive research studies from the fields of communication, marketing, psychology, multimedia, and law, Advanced Presentations by Design, Second Edition , provides fact-based answers to the most-often-asked questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what... more...
- Taylor and Francis 2012; US$ 51.95
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and... more...
- AMACOM 2008; US$ 6.95
Organized in an easy-to-access, quick-reference format, HOW TO NEGOTIATE ANYTHING WITH ANYONE ANYWHERE AROUND THE WORLD, Third Edition by Frank L. Acuff (AMACOM 2008) is a complete passport to worldwide negotiation skills?and greater business success. Now including 63 countries, and updated to reflect changes in the international scene as well as up-to-the-minute... more...
- Pan Macmillan 2011; US$ 12.03
Strong communication skills are arguably the most important attribute a manager can possess. Many managers believe they have already mastered the four basic communication skills ? speaking, listening, writing and reading ? but many simply go through the motions. In Effective Communication John Adair, Britain?s foremost expert on leadership training,... more...
- Wiley 2011; US$ 24.00 US$ 20.99
Everything You Need to Communicate Effectively…in an Instant John Adair’s 100 Greatest Ideas for Brilliant Communication is all you need to master the skills of speaking, listening, writing and reading, from one of the world’s best-known and moist sought-after authorities on leadership and management. Inside you will find:... more...
- Wiley 2015; US$ 70.00 US$ 60.67
Have you ever been involved in a project that didn?t require a meeting? Neither have we. Well-run project meetings allow teams to get through the maze of distractions and obstacles to achieve results. Unfortunately, many project meetings aren?t well-run?they are viewed, by team members, as unproductive, tedious, wastes of precious time. But you can... more...
- AMACOM 2005; US$ 17.95
Look into the eyes of a child and you will find yourself face-to-face with one of the world's greatest negotiators. Children are naturals at manipulating, cajoling, arguing, sweet-talking, and conning their parents into pretty much anything they want on a regular basis. So why don't we as adults borrow a page or two from their playbook? Tongue... more...