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Business Communication

  • Nicht ohne Facebookby Paul Henkel

    Tectum Verlag 2014; US$ 20.64

    Soziale Netzwerke sind aus der Mediennutzung von Millionen Menschen nicht mehr wegzudenken. Dieser noch recht junge Kommunikationskanal birgt insbesondere für die wirtschaftlich angeschlagenen Printmedien vielversprechende Chancen. Paul Henkel analysiert am Beispiel von Facebook, wie regionale Tageszeitungen soziale Netzwerke für ihren Erfolg nutzen... more...

  • Explaining International Production (Routledge Revivals)by John H. Dunning

    Taylor and Francis 2014; US$ 44.95

    John Dunning?s general theory of international production, first propounded in the late 1970?s, has generated considerable debate. This work thoughtfully reassesses the paradigm, and extends the analysis to embrace issues of theoretical and empirical importance. In a collection of essays, the changing characteristics of international production are... more...

  • Corporate Communicationby Klement Podnar

    Taylor and Francis 2014; US$ 56.95

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step... more...

  • Rebels at Workby Lois Kelly; Carmen Medina; Debra Cameron

    O'Reilly Media 2014; US$ 25.99

    Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn?t always come from a position of power or authority. By teaching you skills and providing practical advice, this handbook shows you how to engage your coworkers and bosses and bring your ideas forward so that they are heard, considered, and acted... more...

  • The Art of Business Communicationby Graham Shaw

    Pearson Education Limited 2014; US$ 19.56

    Whether it?s in emails, documents, presentations, meetings or tweets, we?re all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter?   The answer is simple ? just get visual!   With a straightforward doodle or a quick illustration you?ll revolutionise how your message... more...

  • What's Your Business?by Claire T. Tomlins

    Ashgate Publishing Ltd 2014; US$ 119.95

    What’s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace,... more...

  • Revealedby John Taylor; Adrian Furnham; Janet Breeze

    Palgrave Macmillan 2014; US$ 40.00

    A practical guide to using remote personality profiling for business purposes more...

  • Integrierte Unternehmens- und Markenkommunikationby Manfred Bruhn

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 62.58

    Klar kommunizieren ? Aufmerksamkeit gewinnen. In vielen Märkten drängt sich die Konkurrenz dicht an dicht. Wer seinem Produkt, seiner Marke, seinem Unternehmen in der Kakophonie von Zielgruppenansprachen erfolgreich Gehör verschaffen will, muss richtig kommunizieren können. Das Buch unterstützt Marketingverantwortliche bei der Analyse, Planung, Umsetzung... more...

  • Corporate Technological Behaviour (Routledge Revivals)by Hakan Hakansson

    Taylor and Francis 2014; US$ 44.95

    Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks ? the formal and informal web of contacts between suppliers, producers and customers ? is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice... more...

  • The Truth Doesn't Have to Hurtby Deb Bright

    AMACOM 2014; US$ 14.95

    Nobody likes criticism. Handled poorly, it stings and breeds resentment. But when crafted carefully and communicated skillfully, criticism can actually promote trust and respect, motivate individuals, and serve as a catalyst for change. It has the ability to turbocharge workplaces and careers. If that sounds far-fetched, it?s because few understand... more...