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Business Communication

  • The Truth Doesn't Have to Hurtby Deb Bright

    AMACOM 2014; US$ 14.95

    Nobody likes criticism. Handled poorly, it stings and breeds resentment. But when crafted carefully and communicated skillfully, criticism can actually promote trust and respect, motivate individuals, and serve as a catalyst for change. It has the ability to turbocharge workplaces and careers. If that sounds far-fetched, it?s because few understand... more...

  • The Little Book of Big PRby Jennefer WITTER

    AMACOM 2014; US$ 6.95

    Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established... more...

  • A Winner's Guide to Negotiating: How Conversation Gets Deals Doneby Molly Fletcher

    McGraw-Hill Education 2014; US$ 18.00

    The strategic guide to getting the most out of every negotiation from "the female Jerry Maguire" (CNN) Effective negotiation is rooted in establishing trust and building relationships--one conversation at a time. In this practical guide, trailblazing sports agent Molly Fletcher reveals her proven approach to landing more than $500 million worth... more...

  • Shortcutby John Pollack

    Penguin Group US 2014; US$ 12.99

    A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford?s first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned... more...

  • Six Key Communication Skills for Records and Information Managersby Kenneth Laurence Neal

    Elsevier Science 2014; US$ 78.95

    Excellent business communication skills are especially important for information management professionals, particularly records managers, who have to communicate a complex idea: how an effective program can help the organization be better prepared for litigation, and do it in a way that is persuasive in order to win records program support and budget.... more...

  • Managerial Communicationby Reginald L. Bell; Jeanette S. Martin

    Business Expert Press 2014; US$ 19.95

    The first book of its kind to offer a unique functions approach to managerial communication, Managerial Communication explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions. Focusing on theory and application that will help managers and future managers understand the practices... more...

  • Everybody Writesby Ann Handley

    Wiley 2014; US$ 25.00

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you... more...

  • Entrepreneurial Profiles of Creative Destructionby Elias G. Carayannis; McDonald Stewart; Caroline M. Sipp; Thanos Venieris

    Palgrave Macmillan 2014; US$ 115.00

    Entrepreneurial Profiles is intended to help students and practitioners of entrepreneurship think about what it takes to create a significant business, with focus on what it may take to create a successful and significant business. more...

  • The New Rules of Retailby Robin Lewis; Michael Dart

    St. Martin's Press 2014; US$ 27.99

    A second, fully revised edition of the essential guide to the modern retail industry more...

  • Place Branding through Phases of the Imageby Staci M. Zavattaro

    Palgrave Macmillan 2014; US$ 100.00

    In Place Branding through Phases of the Image , Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. more...