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- AMACOM 2017; US$ 12.95
When it comes to messaging, what worked in the past won?t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling... more...
- Primento Digital Publishing 2017; US$ 5.99
Découvrez les qualités essentielles d'un bon community manager. Alors que de nombreux livres sur le community management se contentent de propos très généraux, cet ouvrage vous donne des conseils avancés et des exemples concrets afin d'améliorer au quotidien votre communication 2.0. Il ne s'agit pas d'un livre d'initiation, mais bien de techniques... more...
- Taylor and Francis 2017; US$ 46.50
One of the reasons for the success of multinational enterprises in their ability to create in their supranational organisations "internal markets" which eliminate the imperfections of external world markets caused by tariffs on trade, restrictions on the flow of capital, information costs and so on. The method multinationals use to create and sustain... more...
- Taylor and Francis 2017; US$ 44.95
This report, first published in 1985, written by a distinguished group of legal and public policy experts, documents the growing trade in hazardous industries and toxic products. Hazard export threatens the health and environment of workers and ordinary citizens the world over. It is carried out by transnational corporations, in order to locate their... more...
How Participatory Evaluation Research Affects the Management Control Process of a Multinational Nonprofit OrganizationTaylor and Francis 2017; US$ 46.50
This title, first published in 1993, addresses two questions: can evaluation research function as a surrogate market in non-profit organisations to measure, value, and assess the goods and services they provide? And second, can the findings from an evaluation process be incorporated as a service accomplishment element into the accounting information... more...
- Taylor and Francis 2017; US$ 44.95
Multinational corporate managers, financial analysts, and accountants disagree on what constitutes the appropriate process of translating and consolidating foreign financial statements into US financial statements. In this book, first published in 1993, the author examines financial accounting regarding foreign currency translation for and by multinational... more...
- Wiley 2017; US$ 50.00 US$ 43.99
Exploring the Human Element of Financial Planning Communication Essentials for Financial Planners tackles the counseling side of practice to help financial planners build more productive client relationships. CFP Board’s third book and first in the Financial Planning Series, Communication Essentials will help you learn... more...
Present Like a Pro: The Modern Guide to Getting Your Point Across in Meetings, Speeches, and the MediaABC-CLIO 2017; US$ 37.00
In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs?in short, anyone who needs to put an idea before others?needs strong presentation and persuasion skills. Moreover, just as important as traditional public speaking skills is the ability to present effectively via various... more...
- AMACOM 2017; US$ 29.95
Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients... more...
- Penguin Books Ltd 2017; US$ 21.14
Is it easy for you to deliver bad news? Do you look forward to speaking in public? Do you enjoy networking? If you answered no to any of these questions, Reach can help. What often sets successful people apart is their willingness to do things most of us fear. What's more, we have the false notion that successful people like to do these things,... more...