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Most popular at the top
- Gabler Verlag 2010; US$ 74.99
Für die Unternehmen des "dritten Sektors", wie beispielsweise Non-Profit-Organisationen und Fundraisinggesellschaften, gelten die gleichen Regeln aus Marketing, Vertrieb und Kommunikation wie für alle anderen Unternehmen auch: Sie müssen ihre Kunden, ihre Spender, überzeugen und an sich binden. Das Instrumentarium der Marktforschung wird aber meist... more...
- Little, Brown Book Group 2009; US$ 13.99
When the world's two largest steel producers went head to head in a bitter struggle for market domination, an epic corporate battle ensued that sent shockwaves through the political corridors of Europe, overheated the world's financial markets and transformed the steel industry. Billions of dollars were at stake. At the heart of the battle were two... more...
- Little, Brown Book Group 2011; US$ 10.99
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube,... more...
- Edward Elgar Publishing 2011; US$ 40.00
Arising from a disenchantment with mainstream economics - a dissatisfaction that is widespread today - A Short History of Economics and Ethics sketches the emergence and decline of the ethical tradition of economics and the crisis of modern economics. In doing so, James Alvey focuses on four of the leading ancient Greek thinkers: Socrates, Xenophon,... more...
- Wiley 2012; US$ 27.95 US$ 16.77
A compelling argument for why stewardship of wealth and service to others should be our highest financial priority Stewardship is the journey of financial insider John Taft towards understanding and affirming the importance of stewardship—which he has come to define as "serving others"—as a core principle for the financial services... more...
- McClelland & Stewart 2011; US$ 16.95
He was one of the brightest stars at the Canadian Imperial Bank of Commerce, a brilliant young banker on his way to the top. But Brian Molony had a secret obsession: he loved to gamble. The unsuspecting bank was soon fuelling that obsession, as Molony helped himself to hundreds of thousands, then millions, of dollars in fraudulent loans. Despite falling... more...
- Wiley 2012; US$ 95.00 US$ 66.50
A detailed look at the role of social responsibility in finance and investing The concept of socially responsible finance and investing continues to grow, especially in the wake of one of the most devastating financial crises in history. This includes responsibility from the corporate side (corporate social responsibility) as well as the investor... more...
- Little, Brown Book Group 2012; US$ 9.99
The Ten Secrets of Entrepreneurs is a compelling guide to the ten key differences between successful or extraordinary entrepreneurs and unsuccessful or ordinary employees and the way they think and behave. This life-changing book will show how anyone can learn to switch their thinking to that of an extraordinary entrepreneurs and enjoy a more rewarding... more...
- SAGE Publications 2007; US$ 59.00 US$ 50.15
Long a best-seller, this eagerly awaited Sixth Edition offers an illuminating overview of the field of organization studies through the views of leading writers whose ideas are presently the subject of much interest and debate. Authors Derek S. Pugh and David J. Hickson do a masterful job of capturing the essence of each writer?s contribution to... more...