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- Taylor and Francis 2015; US$ 44.95
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies. more...
- NOLO 2015; US$ 39.99
This book is for current and aspiring entrepreneurs, as well as managers and other key small business employees, who want a practical and comprehensive guide to business law. The book helps owners and managers steer clear of legal problems and avoid unnecessary legal fees. more...
- Oxford University Press 2015; US$ 154.99
How can public contracts be used effectively to achieve the broader aims of government? Increasingly, emphasis is placed on strategic aspects of public procurement such as value for money, competition, environmental sustainability and social value. The 2014 EU procurement directives offer a new framework in which to pursue these objectives, significantly... more...
- Edward Elgar Publishing 2015; US$ 60.00
Much of the history of corporate law has concerned itself not with shareholder power, but rather with its absence. Yet, as this Handbook shows, there have been major shifts in capital market structure that require a reassessment of the role and power of shareholders. This book provides a contemporary analysis of shareholder power and considers the... more...
- PEI Media Ltd 2012; US$ 699.00
Strategies to maximise returns and mitigate risks in portfolio company investing. The pressure is on when you?re performing pre-acquisition due diligence on a new company: fail to cover all of the detailed DD bases and you might end up paying well over the odds for the company and missing that vitally important deal-breaker. Plus you have to deal... more...
- Primento Digital Publishing 2013; US$ 174.99
Le présent ouvrage dresse un panorama général des principaux aspects juridiques relatifs aux activités économiques exercées en Belgique. Plus large que le droit commercial au sens strict, le droit de l?entreprise étudie des règles qui transposent, dans l?ordre juridique, les quatre concepts-clés du libéralisme économique : L?agent économique... more...
- Primento Digital Publishing 2013; US$ 94.99
Le droit commercial général a fait l?objet, ces dernières années, de plusieurs réformes législatives et d?inflexions jurisprudentielles non négligeables . Toutefois, par une sorte d?atavisme caractéristique de l?histoire des règles juridiques relatives aux échanges économiques, ces mutations récentes sont intervenues de manière anarchique ou,... more...
- Atlantic Publishing Group 2008; US$ 19.95
Many people dream of starting and running a business of their own but often do not know HOW to start. Entering the small business field as an independent contractor, freelancer, sole proprietor, or consultant is not a single decision but a series of steps, each one bringing you closer to the day your enterprise is up and running, competing for customers,... more...
- Primento Digital 2015; US$ 4.99
Prepare the best strategies in advance This book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: ? Understand the uses of the PESTLE analysis and how it can be useful for your business ? Categorize... more...