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Most popular at the top
- Hodder & Stoughton 2013; Not Available
The book focuses on the special nature of winning significant business in competitive markets in pitches involving several formal stages. It will: Review the essential processes of making complex sales and the role of core techniques of persuasion Show how to handle initial contacts and meetings and obtain a clear brief regarding customer/client... more...
- Hodder & Stoughton 2013; Not Available
"Most of us spend hours every day typing emails and other documents at work, yet how many of us have ever had any training in writing skills? New and aspiring managers find themselves having to write advertising copy or press releases, while many businesses want to engage successfully online. Effective Business Writing in a week is a practical guide... more...
- Open Road Media 2015; US$ 14.99
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation?s most influential social architects. In ... more...
- Alpha Books 2001; US$ 16.99
Alpha Teach Yourself Business Plans in 24 Hours is a step-by-step guide for writing a business plan that any entrepreneur can provide to bankers, venture capital firms, and other potential investors. The author explains what investors look for in a business plan and shows how to create a plan that will result in funding and support. ... more...
- HarperCollins UK 2002; US$ 13.00
The world gets smaller and contacts get faster but whether it's by computer or with pen-and-ink, the need to be able to communicate effectively in writing remains as important as ever. So whether you want to get in touch with a pen-pal, an e-pal, your bank manager, the editor of a newspaper, to make a complaint or declare your undying love, Everything... more...
- The Crown Publishing Group 2004; US$ 12.95
From the bestselling authors of Magic Words : a collection of workplace wisdom for spectacular results on the job Having survived and thrived in the competitive media industry, Alexandra Penney and Howard Kaminsky are now revealing their strategies for success. Magic Words at Work captures lessions learned in the trenches and coins perfect turns... more...
- McGraw-Hill Education 2006; US$ 18.95
?Nacht and Chaney are the first ones to specifically address the huge potential blogging holds for real estate professionals. The authors go beyond the hype and explain in detail the tangible benefits of real-estate industry blogging when used as a strategic marketing medium.? John E. Featherston REAL ESTATE Magazine, Publisher President... more...
- Allen & Unwin 2007; US$ 31.81
Based on workshops developed by the Plain English Foundation, this is a practical, well-tested manual for anyone who needs to get it right the first time when they're writing reports, tenders, letters and other documents at work. more...
- Penguin Publishing Group 2009; US$ 17.95
A guide to writing grant proposals tailored specifically to a donor?s interests, complete with step-by-step instructions and samples of winning proposals. In grant- seeking, words can go where the applicant can?t?the foundation boardroom, the corporation?s headquarters?so it?s important to use them as the strategic, powerful tools that they are.... more...