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- Open Road Media 2015; US$ 14.99
Adam Smith (1930?2014) is the pseudonym of George Goodman, a writer and editor best known for his Emmy Award?winning PBS program Adam Smith?s Money World . After graduating from Harvard College, he studied political economy as a Rhodes scholar at the University of Oxford. Goodman made his name as a journalist presenting financial and economic concepts... more...
- Open Road Media 2015; US$ 14.99
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation?s most influential social architects. In ... more...
- Wiley 2012; US$ 38.00
The ability the write well in professional situations is a much sought-after and all too rare skill. Business Writing takes a hands-on approach to help you excel in writing a range of hard-copy and electronic documents. Learn how to write effective: letters memos emails reports website text. Expert communicator Baden Eunson shows... more...
- McGraw-Hill Education 2003; US$ 16.95
Robert Bacal heads Bacal & Associates, a training and consulting firm, and the Institute for Cooperative Communication, a virtual company that researches and develops instructional materials to teach people how to communicate more effectively. more...
- Penguin Publishing Group 2004; US$ 14.95
The second book in the Writer's Compass series from professional writing instructor Elizabeth Lyon offers both aspiring and established authors the fundamentals of writing and selling a great novel or short story. In addition to the basics of characterization, plot, pacing, and theme, A Writer's Guide to Fiction also features a plan for revising... more...
- Course Technology PTR 2009; US$ 19.99
With ever-increasing competition among organizations for donor dollars, developing fundraising skills is the key to survival and success in today's not-for-profit environment. "90 Days to Success in Grant Writing" is designed to guide novice grant proposal writers step by step through the basic skills, techniques, and thought processes... more...
- ABC-CLIO 2008; US$ 65.00
"The College of Lake County has used Proposal Planning and Writing in our training of both public and private sector organizations for the past several years. Our students have proclaimed it to be easy to use, extremely helpful, and the best that they have seen." more...
- McGraw-Hill Education 2010; US$ 12.00
Douglas Max is managing director of LR Communications, a firm that conducts on-site seminars in writing and presentation skills. Robert Bacal is the author of Managing Performance and The Complete Idiot's Guide to Consulting . more...