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Business Writing

Most popular at the top

  • Write Persuasive Copy: Flashby Jonathan Gabay

    Hodder & Stoughton 2011; US$ 9.38

    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. more...

  • American Iconby Bryce G. Hoffman

    Crown Publishing Group 2012; US$ 16.00

    THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.   At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline,... more...

  • Business Writingby Wilma Davidson; Janet Emig

    St. Martin's Press 2011; US$ 19.99

    A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson... more...

  • How to Say It: Business to Business Sellingby Geoffrey James

    Penguin Group US 2011; US$ 12.99

    There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general... more...

  • Write Persuasive Copy: Flashby Jonathan Gabay

    Hodder & Stoughton 2011; Not Available

    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. more...

  • Argumentieren - Best of Editionby Andreas Edmüller; Thomas Wilhelm

    Haufe Lexware Verlag 2011; US$ 5.21

    Hauptbeschreibung Gutes Argumentieren kann man lernen: Dieser kompakte Ratgeber zeigt Ihnen, wie Sie Ihre Geprächspartner durch logische Kompetenz überzeugen, Gegenargumente entkräften und Scheinargumente entlarven. Behalten Sie durch elegante Beweisführung die Oberhand! Wer schlüssig argumentieren möchte, benötigt stichhaltige Argumente und das... more...

  • Copywriting: Bullet Guidesby Tina Konstant

    Hodder & Stoughton 2011; Not Available

    Open this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales more...

  • Copywriting: Bullet Guidesby Tina Konstant

    Hodder & Stoughton 2011; US$ 11.26

    Open this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales more...

  • Profits and Lossesby Chris Roush

    Marion Street Press, LLC 2012; US$ 34.95

    Recognizing the historical importance of business news in journalism, this work asserts that current social attitudes were set in place by 20th-century reporting on finance, business trends, markets, unemployment, governmental economic policy, corporate malfeasance, and the consumer. A comprehensive look at the history of American business news reporting—from... more...

  • 1001 Business Letters for All Occasionsby Corey Sandler; Janice Keefe

    F+W Media 2008; US$ 19.95

    We live in a world of instant and constant communication, yet business still demands that we choose our words carefully and express ourselves clearly. Whether you're sending a quick IM or a formal proposal, 1001 Business Letters for All Occasions ensures that you'll convey your message effectively. Inside you'll find proven templates and model letters... more...