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Business Writing

  • The Sale Begins When the Customer Says “No”by Elmer G. Leterman

    Papamoa Press 2017; US$ 3.99

    READ THIS BOOK TODAY—START EARNING MONEY TOMORROW! THE FAMOUS BESTSELLER BY ELMER G. LETERMAN INCREASE YOUR EARNINGS IMMEDIATELY—AND BRIGHTEN YOUR FUTURE PROSPECTS—WITH THE SURE-FIRE TECHNIQUES OF CREATIVE SELLING IF YOU’RE IN THE SALES FIELD TO MAKE MONEY—AND WHO ISN’T: Read about the unique methods of successful selling by one of America’s twelve... more...

  • Tough-Minded Management 1st ed.by Joe D. Batten

    Papamoa Press 2017; US$ 4.99

    In this book (originally published in 1963) author J. D. Batten, at the time himself the Chairman of the Board of a management consulting and human resources firm in Iowa, imparts sound advice and tips to aid managers and management in their important task of improving their effectiveness at all levels. “The excellence of the book lies in the basic... more...

  • Content - The Atomic Particle of Marketingby Rebecca Lieb; Jaimy Szymanski

    Kogan Page 2017; US$ 21.67

    Identify the real content marketing roadblocks and how to address the disruption of new technology, media channels and consumer trends - with guidance from the field's most respected name. more...

  • The Case Writing Workbookby Gina Vega

    Taylor and Francis 2017; US$ 59.95

    This book offers a modular set of chapters that focus specifically on the challenges related to case writing. Exercises, worksheets, and training activities help guide readers sequentially through the entire process of writing both a case and an instructor’s manual (teaching note). Designed as an individualized workshop to assist case authors to... more...

  • World Regional and Cultural Footprints and Environmental Sustainabilityby Ebenezer O. Aka

    Hamilton Books 2017; US$ 76.00

    The book examines the issues of sustainability in general. It addresses the various socioeconomic determinants of ecological footprints, as well as issues of environmental sustainability and conservation in different world’s nations, regions, and cultures. more...

  • You've Got 8 Secondsby Paul HELLMAN

    AMACOM 2017; US$ 14.95

    To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. more...

  • Business Writing For Dummiesby Natalie Canavor

    Wiley 2017; US$ 24.99 US$ 21.99

    Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered... more...

  • Secret Sauceby Harry MILLS

    AMACOM 2017; US$ 12.95

    When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling... more...

  • Come gestire un blog, Come far soldi con un blog.by Richard G Lowe Jr; Ylenia Patuzzi

    The Writing King 2017; US$ 4.00

    C'è un’arte nello scrivere un articolo che ha la proprietà di invogliare il lettore ad agire. Questo è il filo conduttore del libro che state leggendo sul vostro Kindle proprio ora. Qui, imparerete come si crea un articolo che ottenga l'interesse del lettore, lo affascini, lo informi e lo spinga a prendere una decisione entro la fine della lettura.... more...

  • Comment écrire un Blog, Comment gagner sa vie en Bloguantby Richard G Lowe Jr; Laura Dinraths

    The Writing King 2017; US$ 5.00

    C’est un art d’écrire un article qui encourage le lecteur à prendre la décision d’agir. Voici la vision étroite du livre que vous lisez en ce moment sur votre Kindle. Vous apprendrez à créer un article qui intéresse le lecteur, l’interpelle, l’informe, et l’entraîne à prendre une décision à la fin de sa lecture. Le livre que vous lisez pour le moment... more...