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- AMACOM 2017; US$ 12.95
When it comes to messaging, what worked in the past won?t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling... more...
- McGraw-Hill Education 2016; US$ 20.00
The proven prescription for powerful business communication Sending an email plagued with typos. Rushing through a presentation. Never saying ?no.? Under-dressing for a company event. What do these all have in common? Bad messaging. The Communication Clinic is a comprehensive, commonsense guide to getting the job of your dreams and presenting... more...
- Guy Kawasaki 2016; US$ 9.99
La tesis de APE es potente pero simple: llenar los papeles de autor, editor y empresario produce resultados que rivalizan con la publicación tradicional. Llamamos a esto "la edición artesanal" - es decir, cuando los escritores que aman su arte controlan el proceso de publicación y producen libros de alta calidad. APE es de 300 páginas de paso a paso,... more...
- NOLO 2016; US$ 34.99
Whether you are running a home-based business or a brick-and-mortar operation, you need an effective financial plan, and this book is your comprehensive guide. The 13th Edition is completely updated with the latest laws and banking regulations, and includes an expanded collection of resources. more...
- Primento Digital Publishing 2016; US$ 47.99
Découvrez les clés du succès pour le lancement de votre start-up ! Ce guide pratique présente des solutions innovantes pour vous aider à mieux choisir vos cofondateurs, vos investisseurs, vos employés clés et à mieux partager avec eux le capital-actions de votre jeune entreprise. Ces deux problématiques fréquentes auxquelles doivent faire face... more...
- Entrepreneur Press 2016; US$ 21.99
Distilling the wisdom of the world?s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles... more...
- Oak Tree Press 2016; US$ 11.99
SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past... more...
- HarperCollins 2016; US$ 11.99
Joining the ranks of classics like The Elements of Style and On Writing Well , Writing Without Bullshit helps professionals get to the point to get ahead. It?s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today?s world: a noisy environment where everyone reads what you write... more...
- Pan Macmillan 2016; US$ 8.68
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first... more...