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Business Writing

  • Content - The Atomic Particle of Marketingby Rebecca Lieb

    Kogan Page 2017; US$ 21.23

    Identify the real content marketing roadblocks facing your organization and how to address the disruption of new technology, media channels and consumer trends - with guidance from one of the field's most respected names. more...

  • The Case Writing Workbookby Gina Vega

    Taylor and Francis 2017; US$ 59.95

    This book offers a modular set of chapters that focus specifically on the challenges related to case writing. Exercises, worksheets, and training activities help guide readers sequentially through the entire process of writing both a case and an instructor’s manual (teaching note). Designed as an individualized workshop to assist case authors to... more...

  • World Regional and Cultural Footprints and Environmental Sustainabilityby Ebenezer O. Aka

    Hamilton Books 2017; US$ 76.00

    The book examines the issues of sustainability in general. It addresses the various socioeconomic determinants of ecological footprints, as well as issues of environmental sustainability and conservation in different world’s nations, regions, and cultures. more...

  • You've Got 8 Secondsby Paul HELLMAN

    AMACOM 2017; US$ 14.95

    To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. more...

  • Business Writing For Dummiesby Natalie Canavor

    Wiley 2017; US$ 24.99 US$ 21.99

    Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered... more...

  • Secret Sauceby Harry MILLS

    AMACOM 2017; US$ 12.95

    When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling... more...

  • The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakesby Barbara Pachter; Denise Cowie

    McGraw-Hill Education 2016; US$ 20.00

    The proven prescription for powerful business communication Sending an email plagued with typos. Rushing through a presentation. Never saying “no.” Under-dressing for a company event. What do these all have in common? Bad messaging. The Communication Clinic is a comprehensive, commonsense guide to getting the job of your dreams and presenting... more...

  • Autor - editor emprendedorby Guy Kawasaki

    Guy Kawasaki 2016; US$ 9.99

    La tesis de APE es potente pero simple: llenar los papeles de autor, editor y empresario produce resultados que rivalizan con la publicación tradicional. Llamamos a esto "la edición artesanal" - es decir, cuando los escritores que aman su arte controlan el proceso de publicación y producen libros de alta calidad. APE es de 300 páginas de paso a paso,... more...

  • How to Write a Business Planby Mike McKeever

    NOLO 2016; US$ 34.99

    Whether you are running a home-based business or a brick-and-mortar operation, you need an effective financial plan, and this book is your comprehensive guide. The 13th Edition is completely updated with the latest laws and banking regulations, and includes an expanded collection of resources. more...

  • Start-up : bien choisir ses associés et mieux répartir son capital-actionsby Carl-Alexandre Robyn

    Primento Digital Publishing 2016; US$ 47.99

    Découvrez les clés du succès pour le lancement de votre start-up ! Ce guide pratique présente des solutions innovantes pour vous aider à mieux choisir vos cofondateurs, vos investisseurs, vos employés clés et à mieux partager avec eux le capital-actions de votre jeune entreprise. Ces deux problématiques fréquentes auxquelles doivent faire face... more...