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Business Writing

  • The Money Gameby Adam Smith

    Open Road Media 2015; US$ 14.99

    Adam Smith (1930?2014) is the pseudonym of George Goodman, a writer and editor best known for his Emmy Award?winning PBS program Adam Smith?s Money World . After graduating from Harvard College, he studied political economy as a Rhodes scholar at the University of Oxford. Goodman made his name as a journalist presenting financial and economic concepts... more...

  • Biography of an Ideaby Edward L. Bernays

    Open Road Media 2015; US$ 14.99

    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation?s most influential social architects. In ... more...

  • Hardball for Womenby Pat Heim; Tammy Hughes; Susan K. Golant

    Penguin Publishing Group 2015; US$ 17.00

    The bestselling guide fully updated for the post- Lean In era   For nearly two decades, Hardball for Women has shown women how to get ahead in the business world. Whether the arena is a law firm, a medical group, a tech company, or any other work environment, Hardball for Women decodes male business culture and shows women how to break patterns... more...

  • Business School Essays That Made a Difference, 6th Editionby Princeton Review

    Random House Children's Books 2015; US$ 13.99

    The inside word on business school admissions. To gain admission to the top business schools, you need more than just high test scores and a strong GPA?you need to crush your essays. Business School Essays That Made a Difference, 6th Edition, gives you resources to help do just that, including: ? Real essays written by MBA applicants?with commentary... more...

  • The Best Business Writing 2014by Dean Starkman

    Columbia University Press 2014; US$ 17.99

    A breakout success, our anthology of the year?s best business investigative writing includes provocative essays on the ongoing collapse of American middle-class jobs under the weight of maximizing shareholder values (Washington Post); the underground networks of financial exchange that insulate Russia from diplomatic consequences and real economic... more...

  • How to Write a Business Planby Mike McKeever

    NOLO 2014; US$ 34.99

    If you're starting a business or looking to raise money to expand an existing venture, you need a business plan that potential investors will embrace. How to Write a Business Plan will show you how to form the best strategy and map out a sound financial future for your business. more...

  • Planning in Plain Englishby Natalie Macris

    American Planning Association 2014; US$ 22.99

    The ability to communicate effectively is the most valuable skill any employee can bring to the job. That's even more true for planners, who must frequently convey an abundance of very complex, technical information to people who don't share their planning background or vocabulary. Unfortunately, the language in planning documents frequently... more...

  • Agents Unleashedby Peter Wayner

    Elsevier Science 2014; US$ 72.95

    Agents Unleashed: A Public Domain Look at Agent Technology covers details of building a secure agent realm. The book discusses the technology for creating seamlessly integrated networks that allow programs to move from machine to machine without leaving a trail of havoc; as well as the technical details of how an agent will move through the network,... more...

  • The Sponsorship Seeker's Toolkit, Fourth Editionby Kim Skildum-Reid; Anne-Marie Grey

    McGraw-Hill Education 2014; US$ 50.00

    KIM SKILDUM-REID is the founder of Power Sponsorship and a corporate sponsorship consultant, trainer, speaker, and author with 28 years of experience across North America, Europe, Asia, Africa, the Middle East, and Australasia. www.powersponsorship.com ANNE-MARIE GREY has over 25 years of fundraising and marketing experience in both the nonprofit... more...

  • Dogfight at the Pentagonby Wall Street Journal

    HarperCollins 2014; Not Available

    A delightful collection of the wild, the weird, and the wonderful culled from the Wall Street Journa l?s popular, and long-standing A-hed column. One of the Wall Street Journal ?s most popular features for more than seventy years, the daily A-hed column?named for a headline that looked like a letter A?has diverted readers from the more glum news... more...