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Meetings & Presentations

  • Professional Communication at Workby Joseph L. Chesebro

    Taylor and Francis 2014; US$ 64.95

    This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro?s own experiences, the text explores and demonstrates the skills that have facilitated... more...

  • Why Marketing to Women Doesn't Workby Jenny Darroch

    Palgrave Macmillan 2014; US$ 35.00

    This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. more...

  • Scenario Based Strategyby Paul de Ruijter

    Ashgate Publishing Ltd 2014; US$ 59.95

    If you are dissatisfied with an approach to strategy based on simple backward looking analysis, management controls and problems solving after the fact, but would like to make a positive contribution to thinking about the future, Scenario-based Strategy offers the instruments to turn your intention into practice. The text provides examples from commercial... more...

  • Secrets of Confident Communicators: 50 Techniques to Be Heardby Diana Mather

    Hodder & Stoughton 2014; Not Available

    The facts you need to know to communicate clearly and with confidence more...

  • Secrets of Confident Communicators: 50 Techniques to Be Heardby Diana Mather

    Hodder & Stoughton 2014; US$ 18.78

    The facts you need to know to communicate clearly and with confidence more...

  • Innovative Presentations For Dummiesby Ray Anthony; Barbara Boyd

    Wiley 2014; US$ 13.49

    Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your... more...

  • Brandjackby Quentin Langley

    Palgrave Macmillan 2014; US$ 35.00

    Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates. more...

  • A Social Strategyby Mikolaj Jan Piskorski

    Princeton University Press 2014; US$ 29.95

    Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different... more...

  • Attracting and Retaining Talentby Tim Baker

    Palgrave Macmillan 2014; US$ 24.00

    Many companies are striving to adopt an 'employer of choice' strategy in an attempt to attract and retain quality staff, although few do this well. This book offers a practical roadmap for developing a more productive workplace culture; one that reflects the changing needs of the modern employee and the progressive organisation. more...

  • Inventive Negotiationby John L. Graham; Lynda Lawrence; William Hernandez Requejo

    Palgrave Macmillan 2014; US$ 30.00

    Negotiation is a core skill used in a variety of personal and commercial settings and can be the key to success. Inventive Negotiation demonstrates how to transform transaction-oriented competitive or integrative bargainers into inventive negotiators that focus on long-term commercial relationships. more...